---
title: "TaylorMade: search popularity and Share of Search in New Zealand"
description: "TaylorMade makes golf equipment sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/taylormade"
publisher: "Brandwave"
---

# TaylorMade: search popularity and Share of Search in New Zealand

TaylorMade makes golf equipment sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: TaylorMade
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among golf brands**: 20.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Golf brands | 3 | 20.8% | 4.6K |

- [Golf brands](/demand/nz/categories/nz-golf-brands)

## How has branded search demand for TaylorMade changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for TaylorMade in New Zealand held steady, from 4.4K to 4.6K.
- Across the 11 months ending August 2026, TaylorMade’s estimated Share of Search among golf brands in New Zealand decreased from 22.3% to 20.8%.
- Across the 11 months ending August 2026, TaylorMade’s estimated Share of Search among golf brands in New Zealand peaked at 24.8% in February 2026 and was lowest at 20.4% in December 2025.
- Across the 11 months ending August 2026, TaylorMade fell from 2nd to 3rd among golf brands in New Zealand.

## How did search popularity change for New Zealand golf brands in August 2026?

- In August 2026, Callaway overtook TaylorMade to rank 2nd among golf brands in New Zealand, at 22.2%.
- In August 2026, PING gained estimated Share of Search among golf brands in New Zealand, from 9.7% to 10.6%.
- In August 2026, Srixon lost estimated Share of Search among golf brands in New Zealand, from 13.4% to 10.8%.
- In August 2026, Titleist lost estimated Share of Search among golf brands in New Zealand, from 34.1% to 32.8%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Golf brands | 4.4K | 22.3% | 2 |
| Nov 2025 | Golf brands | 5K | 22.2% | 2 |
| Dec 2025 | Golf brands | 5K | 20.4% | 2 |
| Jan 2026 | Golf brands | 5.5K | 22.7% | 2 |
| Feb 2026 | Golf brands | 5.1K | 24.8% | 2 |
| Mar 2026 | Golf brands | 4.7K | 22.2% | 2 |
| Apr 2026 | Golf brands | 5.4K | 20.7% | 3 |
| May 2026 | Golf brands | 5.5K | 22.4% | 2 |
| Jun 2026 | Golf brands | 4.6K | 20.8% | 2 |
| Jul 2026 | Golf brands | 4.9K | 21.3% | 2 |
| Aug 2026 | Golf brands | 4.6K | 20.8% | 3 |
| Sep 2026 | Golf brands | — | — | — |

## How is TaylorMade measured?

Brandwave collects information about searches that people make online using TaylorMade’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “club taylormade”
- “m2 taylor made”
- “taylor made”
- “taylor made golf bag”
- “taylormade”
- “taylormade balls”
- “taylormade golf”
- “taylormade irons”
- “taylormade irons p790”
- “taylormade near me”
- “taylormade nz”
- “taylormade online”
- “taylormade p790”
- “taylormade spider putter”
- “taylormade tp5”
- “taylormadegolf com”

## Which golf brands compete with TaylorMade?

- [Titleist](/demand/nz/brands/titleist): Head-to-head: /demand/nz/compare/taylormade-vs-titleist
- [Callaway](/demand/nz/brands/callaway): Head-to-head: /demand/nz/compare/callaway-vs-taylormade
- [Srixon](/demand/nz/brands/srixon): Head-to-head: /demand/nz/compare/srixon-vs-taylormade
- [PING](/demand/nz/brands/ping): Head-to-head: /demand/nz/compare/ping-vs-taylormade
- [Cobra Golf](/demand/nz/brands/cobra-golf): Head-to-head: /demand/nz/compare/cobra-golf-vs-taylormade

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "TaylorMade: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/taylormade

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/taylormade. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.