---
title: "Tax Refund NZ: search popularity and Share of Search in New Zealand"
description: "Tax Refund NZ files tax refunds in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/tax-refund-nz"
publisher: "Brandwave"
---

# Tax Refund NZ: search popularity and Share of Search in New Zealand

Tax Refund NZ files tax refunds in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Tax Refund NZ
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among tax refund services**: 50.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Tax refund services | 1 | 50.2% | 1.1K |

- [Tax refund services](/demand/nz/categories/nz-tax-refund-services)

## How has branded search demand for Tax Refund NZ changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Tax Refund NZ in New Zealand held steady at 1.1K.
- Across the 11 months ending August 2026, Tax Refund NZ’s estimated Share of Search among tax refund services in New Zealand decreased from 51.6% to 50.2%.
- Across the 11 months ending August 2026, Tax Refund NZ’s estimated Share of Search among tax refund services in New Zealand peaked at 53.2% in November 2025 and was lowest at 44% in June 2026.

## How did search popularity change for New Zealand tax refund services in August 2026?

- In August 2026, NZ Tax Refund gained estimated Share of Search among tax refund services in New Zealand, from 28.8% to 33.5%.
- In August 2026, Tax Refund NZ gained estimated Share of Search among tax refund services in New Zealand, from 45.7% to 50.2%.
- In August 2026, MyRefund lost estimated Share of Search among tax refund services in New Zealand, from 25.5% to 16.3%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Tax refund services | 1.1K | 51.6% | 1 |
| Nov 2025 | Tax refund services | 1K | 53.2% | 1 |
| Dec 2025 | Tax refund services | 1.4K | 52.7% | 1 |
| Jan 2026 | Tax refund services | 2K | 49.5% | 1 |
| Feb 2026 | Tax refund services | 2.4K | 49.9% | 1 |
| Mar 2026 | Tax refund services | 4.9K | 45.5% | 1 |
| Apr 2026 | Tax refund services | 8.5K | 48.5% | 1 |
| May 2026 | Tax refund services | 11.3K | 48.4% | 1 |
| Jun 2026 | Tax refund services | 6K | 44% | 1 |
| Jul 2026 | Tax refund services | 1.5K | 45.7% | 1 |
| Aug 2026 | Tax refund services | 1.1K | 50.2% | 1 |
| Sep 2026 | Tax refund services | — | — | — |

## How is Tax Refund NZ measured?

Brandwave collects information about searches that people make online using Tax Refund NZ’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “apply for tax refund nz”
- “claim tax refund nz”
- “donation tax refund nz”
- “ird tax refund nz”
- “my tax refund nz”
- “my tax refund nz ird”
- “tax refund nz”
- “tax refund nz online”
- “taxrefund co nz”
- “taxrefundnz”

## Which tax refund services compete with Tax Refund NZ?

- [NZ Tax Refund](/demand/nz/brands/nz-tax-refund): Head-to-head: /demand/nz/compare/nz-tax-refund-vs-tax-refund-nz
- [MyRefund](/demand/nz/brands/myrefund): Head-to-head: /demand/nz/compare/myrefund-vs-tax-refund-nz

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Tax Refund NZ: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/tax-refund-nz

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/tax-refund-nz. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.