--- title: "Tax Link: search popularity and Share of Search in New Zealand" description: "Tax Link provides accounting, tax and business advisory services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/tax-link" publisher: "Brandwave" --- # Tax Link: search popularity and Share of Search in New Zealand Tax Link provides accounting, tax and business advisory services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Tax Link - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among hastings accounting firms**: 36.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Hastings accounting firms | 2 | 36.4% | 240 | | Invercargill accounting firms | 3 | 5.1% | 240 | | Napier accounting firms | 2 | 5.4% | 240 | | Timaru accounting firms | 4 | 1.6% | 240 | | Whanganui accounting firms | 2 | 23.8% | 240 | - [Hastings accounting firms](/demand/nz/categories/nz-hastings-accounting-firms) - [Invercargill accounting firms](/demand/nz/categories/nz-invercargill-accounting-firms) - [Napier accounting firms](/demand/nz/categories/nz-napier-accounting-firms) - [Timaru accounting firms](/demand/nz/categories/nz-timaru-accounting-firms) - [Whanganui accounting firms](/demand/nz/categories/nz-whanganui-accounting-firms) ## How has branded search demand for Tax Link changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Tax Link in New Zealand rose from 200 to 240. - Across the 11 months ending August 2026, Tax Link’s estimated Share of Search among hastings accounting firms in New Zealand increased from 28.2% to 36.4%. - Across the 11 months ending August 2026, Tax Link’s estimated Share of Search among hastings accounting firms in New Zealand peaked at 41.4% in April 2026 and was lowest at 28.2% in October 2025. - Across the 11 months ending August 2026, Tax Link’s estimated Share of Search among invercargill accounting firms in New Zealand increased from 4.6% to 5.1%. - Across the 11 months ending August 2026, Tax Link’s estimated Share of Search among invercargill accounting firms in New Zealand peaked at 6.7% in April 2026 and was lowest at 3.5% in November 2025. - Across the 11 months ending August 2026, Tax Link rose from 4th to 3rd among invercargill accounting firms in New Zealand. - Across the 11 months ending August 2026, Tax Link’s estimated Share of Search among napier accounting firms in New Zealand increased from 4.8% to 5.4%. - Across the 11 months ending August 2026, Tax Link’s estimated Share of Search among napier accounting firms in New Zealand peaked at 7% in April 2026 and was lowest at 3.7% in November 2025. - Across the 11 months ending August 2026, Tax Link rose from 4th to 2nd among napier accounting firms in New Zealand. - Across the 11 months ending August 2026, Tax Link’s estimated Share of Search among timaru accounting firms in New Zealand peaked at 2.3% in April 2026 and was lowest at 1.3% in July 2026. - Across the 11 months ending August 2026, Tax Link’s estimated Share of Search among whanganui accounting firms in New Zealand increased from 18.5% to 23.8%. - Across the 11 months ending August 2026, Tax Link’s estimated Share of Search among whanganui accounting firms in New Zealand peaked at 29.9% in April 2026 and was lowest at 17.4% in February 2026. ## How did search popularity change for New Zealand hastings accounting firms in August 2026? - In August 2026, Nexia New Zealand gained estimated Share of Search among hastings accounting firms in New Zealand, from 56.1% to 59.1%. - In August 2026, Tax Link lost estimated Share of Search among hastings accounting firms in New Zealand, from 38.6% to 36.4%. - In August 2026, Epplett & Co lost estimated Share of Search among hastings accounting firms in New Zealand, from 5.3% to 4.5%. ## How did search popularity change for New Zealand invercargill accounting firms in August 2026? - In August 2026, BDO gained estimated Share of Search among invercargill accounting firms in New Zealand, from 78.2% to 79.2%. - In August 2026, Malloch McClean +MORE lost estimated Share of Search among invercargill accounting firms in New Zealand, from 6.1% to 4.9%. - In August 2026, Tax Link rose from 4th to 3rd among invercargill accounting firms in New Zealand. - Estimated monthly branded searches for McCulloch & Partners in New Zealand rose 27% over 11 measured months, from 370 to 470 in August 2026. ## How did search popularity change for New Zealand napier accounting firms in August 2026? - Oldershaw Accountants’ estimated Share of Search among napier accounting firms in New Zealand has lost ground for 3 months in a row, from 5.4% to 3.6% in August 2026. - In August 2026, numio rose from 7th to 6th among napier accounting firms in New Zealand. - In August 2026, Arco Advisory fell from 6th to 7th among napier accounting firms in New Zealand. - Estimated monthly branded searches for Pulse Accountants in New Zealand rose 33.3% over 11 measured months, from 30 to 40 in August 2026. - Estimated monthly branded searches for Tax Link in New Zealand rose 20% over 11 measured months, from 200 to 240 in August 2026. ## How did search popularity change for New Zealand timaru accounting firms in August 2026? - In August 2026, Martin Wakefield gained estimated Share of Search among timaru accounting firms in New Zealand, from 3.7% to 4.2%. - In August 2026, KPMG lost estimated Share of Search among timaru accounting firms in New Zealand, from 91.4% to 90.2%. - Foundry56’s estimated Share of Search among timaru accounting firms in New Zealand has lost ground for 3 months in a row, from 1.1% to 0.61% in August 2026. - In August 2026, Solve Chartered Accountants rose from 6th to 5th among timaru accounting firms in New Zealand. - Estimated monthly branded searches for Tax Link in New Zealand rose 20% over 11 measured months, from 200 to 240 in August 2026. - Estimated monthly branded searches for Sidekick in New Zealand fell 29.2% over 11 measured months, from 480 to 340 in August 2026. ## How did search popularity change for New Zealand whanganui accounting firms in August 2026? - In August 2026, Tax Link gained estimated Share of Search among whanganui accounting firms in New Zealand, from 19.3% to 23.8%. - In August 2026, Tait Pearce gained estimated Share of Search among whanganui accounting firms in New Zealand, from 7% to 7.9%. - In August 2026, Adept Accountants gained estimated Share of Search among whanganui accounting firms in New Zealand, from 4.4% to 5%. - In August 2026, Moore Markhams lost estimated Share of Search among whanganui accounting firms in New Zealand, from 67.5% to 62.4%. - In August 2026, ARC Accountants lost estimated Share of Search among whanganui accounting firms in New Zealand, from 0.88% to 0%. - In August 2026, Prue Anderson Accounting rose from 6th to 5th among whanganui accounting firms in New Zealand. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hastings accounting firms | 200 | 28.2% | 2 | | Nov 2025 | Hastings accounting firms | 160 | 32% | 2 | | Dec 2025 | Hastings accounting firms | 160 | 37.2% | 2 | | Jan 2026 | Hastings accounting firms | 210 | 38.2% | 2 | | Feb 2026 | Hastings accounting firms | 210 | 29.2% | 2 | | Mar 2026 | Hastings accounting firms | 340 | 40% | 2 | | Apr 2026 | Hastings accounting firms | 290 | 41.4% | 2 | | May 2026 | Hastings accounting firms | 250 | 32.9% | 2 | | Jun 2026 | Hastings accounting firms | 270 | 39.1% | 2 | | Jul 2026 | Hastings accounting firms | 220 | 38.6% | 2 | | Aug 2026 | Hastings accounting firms | 240 | 36.4% | 2 | | Sep 2026 | Hastings accounting firms | — | — | — | | Oct 2025 | Invercargill accounting firms | 200 | 4.6% | 4 | | Nov 2025 | Invercargill accounting firms | 160 | 3.5% | 4 | | Dec 2025 | Invercargill accounting firms | 160 | 4.5% | 4 | | Jan 2026 | Invercargill accounting firms | 210 | 5.7% | 4 | | Feb 2026 | Invercargill accounting firms | 210 | 4.6% | 4 | | Mar 2026 | Invercargill accounting firms | 340 | 5.5% | 3 | | Apr 2026 | Invercargill accounting firms | 290 | 6.7% | 3 | | May 2026 | Invercargill accounting firms | 250 | 5.3% | 4 | | Jun 2026 | Invercargill accounting firms | 270 | 5.9% | 4 | | Jul 2026 | Invercargill accounting firms | 220 | 5% | 4 | | Aug 2026 | Invercargill accounting firms | 240 | 5.1% | 3 | | Sep 2026 | Invercargill accounting firms | — | — | — | | Oct 2025 | Napier accounting firms | 200 | 4.8% | 4 | | Nov 2025 | Napier accounting firms | 160 | 3.7% | 4 | | Dec 2025 | Napier accounting firms | 160 | 4.6% | 3 | | Jan 2026 | Napier accounting firms | 210 | 5.9% | 3 | | Feb 2026 | Napier accounting firms | 210 | 4.8% | 4 | | Mar 2026 | Napier accounting firms | 340 | 5.6% | 2 | | Apr 2026 | Napier accounting firms | 290 | 7% | 2 | | May 2026 | Napier accounting firms | 250 | 5.6% | 2 | | Jun 2026 | Napier accounting firms | 270 | 6.3% | 2 | | Jul 2026 | Napier accounting firms | 220 | 5.4% | 2 | | Aug 2026 | Napier accounting firms | 240 | 5.4% | 2 | | Sep 2026 | Napier accounting firms | — | — | — | | Oct 2025 | Timaru accounting firms | 200 | 1.7% | 4 | | Nov 2025 | Timaru accounting firms | 160 | 1.3% | 4 | | Dec 2025 | Timaru accounting firms | 160 | 1.7% | 4 | | Jan 2026 | Timaru accounting firms | 210 | 2.3% | 4 | | Feb 2026 | Timaru accounting firms | 210 | 1.6% | 4 | | Mar 2026 | Timaru accounting firms | 340 | 1.9% | 4 | | Apr 2026 | Timaru accounting firms | 290 | 2.3% | 4 | | May 2026 | Timaru accounting firms | 250 | 2% | 4 | | Jun 2026 | Timaru accounting firms | 270 | 1.6% | 4 | | Jul 2026 | Timaru accounting firms | 220 | 1.3% | 4 | | Aug 2026 | Timaru accounting firms | 240 | 1.6% | 4 | | Sep 2026 | Timaru accounting firms | — | — | — | | Oct 2025 | Whanganui accounting firms | 200 | 18.5% | 2 | | Nov 2025 | Whanganui accounting firms | 160 | 18% | 2 | | Dec 2025 | Whanganui accounting firms | 160 | 18.4% | 2 | | Jan 2026 | Whanganui accounting firms | 210 | 21.9% | 2 | | Feb 2026 | Whanganui accounting firms | 210 | 17.4% | 2 | | Mar 2026 | Whanganui accounting firms | 340 | 23.1% | 2 | | Apr 2026 | Whanganui accounting firms | 290 | 29.9% | 2 | | May 2026 | Whanganui accounting firms | 250 | 22.7% | 2 | | Jun 2026 | Whanganui accounting firms | 270 | 23.9% | 2 | | Jul 2026 | Whanganui accounting firms | 220 | 19.3% | 2 | | Aug 2026 | Whanganui accounting firms | 240 | 23.8% | 2 | | Sep 2026 | Whanganui accounting firms | — | — | — | ## How is Tax Link measured? Brandwave collects information about searches that people make online using Tax Link’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “tax link” - “tax link accountants” - “tax link chartered accountants” - “tax link hastings” - “tax link invercargill” - “tax link napier” - “tax link nz” - “tax link timaru” - “taxlink” - “taxlink accountants” - “taxlink accounting” - “taxlink timaru” ## Which hastings accounting firms compete with Tax Link? - [Nexia New Zealand](/demand/nz/brands/nexia-new-zealand): Head-to-head: /demand/nz/compare/nexia-new-zealand-vs-tax-link - [Epplett & Co](/demand/nz/brands/epplett-co): Head-to-head: /demand/nz/compare/epplett-co-vs-tax-link ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Tax Link: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/tax-link This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/tax-link. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.