---
title: "taste.com.au: search popularity and Share of Search in New Zealand"
description: "taste.com.au is a recipe website used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/taste-com-au"
publisher: "Brandwave"
---

# taste.com.au: search popularity and Share of Search in New Zealand

taste.com.au is a recipe website used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: taste.com.au
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among recipe websites**: 2.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Recipe websites | 5 | 2.2% | 680 |

- [Recipe websites](/demand/nz/categories/nz-recipe-websites)

## How has branded search demand for taste.com.au changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for taste.com.au in New Zealand held steady, from 670 to 680.
- Across the 11 months ending August 2026, taste.com.au’s estimated Share of Search among recipe websites in New Zealand peaked at 2.9% in December 2025 and was lowest at 1.7% in May 2026.
- Across the 11 months ending August 2026, taste.com.au rose from 6th to 5th among recipe websites in New Zealand.

## How did search popularity change for New Zealand recipe websites in August 2026?

- In August 2026, Recipe Tin Eats lost estimated Share of Search among recipe websites in New Zealand, from 76.9% to 76.2%.
- Allrecipes’ estimated Share of Search among recipe websites in New Zealand has gained ground for 3 months in a row, from 2.7% to 3.3% in August 2026.
- In August 2026, taste.com.au rose from 6th to 5th among recipe websites in New Zealand.
- In August 2026, Food in a Minute fell from 5th to 6th among recipe websites in New Zealand.
- Estimated monthly branded searches for Nadia Lim in New Zealand fell 67.8% over 11 measured months, from 12.5K to 4K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Recipe websites | 670 | 1.9% | 6 |
| Nov 2025 | Recipe websites | 690 | 2.3% | 6 |
| Dec 2025 | Recipe websites | 990 | 2.9% | 4 |
| Jan 2026 | Recipe websites | 770 | 2.9% | 4 |
| Feb 2026 | Recipe websites | 680 | 2.6% | 4 |
| Mar 2026 | Recipe websites | 640 | 2.4% | 6 |
| Apr 2026 | Recipe websites | 560 | 1.8% | 6 |
| May 2026 | Recipe websites | 530 | 1.7% | 6 |
| Jun 2026 | Recipe websites | 640 | 2.1% | 6 |
| Jul 2026 | Recipe websites | 640 | 2.1% | 6 |
| Aug 2026 | Recipe websites | 680 | 2.2% | 5 |
| Sep 2026 | Recipe websites | — | — | — |

## How is taste.com.au measured?

Brandwave collects information about searches that people make online using taste.com.au’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “taste com au”
- “taste com au recipe”
- “taste recipes”
- “tastecomau”

## Which recipe websites compete with taste.com.au?

- [Recipe Tin Eats](/demand/nz/brands/recipe-tin-eats): Head-to-head: /demand/nz/compare/recipe-tin-eats-vs-taste-com-au
- [Nadia Lim](/demand/nz/brands/nadia-lim): Head-to-head: /demand/nz/compare/nadia-lim-vs-taste-com-au
- [BBC Good Food](/demand/nz/brands/bbc-good-food): Head-to-head: /demand/nz/compare/bbc-good-food-vs-taste-com-au
- [Allrecipes](/demand/nz/brands/allrecipes): Head-to-head: /demand/nz/compare/allrecipes-vs-taste-com-au
- [Food in a Minute](/demand/nz/brands/food-in-a-minute): Head-to-head: /demand/nz/compare/food-in-a-minute-vs-taste-com-au

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "taste.com.au: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/taste-com-au

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/taste-com-au. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.