--- title: "Tasman Holiday Parks: search popularity in New Zealand" description: "Tasman Holiday Parks runs holiday parks. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/tasman-holiday-parks" publisher: "Brandwave" --- # Tasman Holiday Parks: search popularity in New Zealand Tasman Holiday Parks runs holiday parks. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Tasman Holiday Parks - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among holiday park chains**: 28.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Holiday park chains | 2 | 28.7% | 6.6K | - [Holiday park chains](/demand/nz/categories/nz-holiday-park-chains) ## Top holiday park chains in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Tasman Holiday Parks appeared in all four answers. Tasman Holiday Parks is the second most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | TOP 10 Holiday Parks | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Tasman Holiday Parks | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Kiwi Holiday Parks | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Holiday Parks New Zealand | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | NZMCA | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Discovery Parks | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about holiday park chains - Asked ChatGPT "Which holiday park chain should I book in New Zealand?": 1. TOP 10 Holiday Parks, 2. Tasman Holiday Parks, 3. Kiwi Holiday Parks - Asked ChatGPT "What are the best holiday park chains in New Zealand?": 1. TOP 10 Holiday Parks, 2. Tasman Holiday Parks, 3. Kiwi Holiday Parks, 4. Holiday Parks New Zealand - Asked ChatGPT "What's the best holiday park chain in New Zealand for family camping?": 1. TOP 10 Holiday Parks, 2. Tasman Holiday Parks, 3. Kiwi Holiday Parks - Searched Google, AI Overview "family holiday parks": 1. TOP 10 Holiday Parks, 2. Tasman Holiday Parks Not named in any answer: NZMCA and Discovery Parks. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Tasman Holiday Parks changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Tasman Holiday Parks in New Zealand fell from 8.1K to 6.6K. - Across the 12 months ending September 2026, Tasman Holiday Parks’ share of searches among holiday park chains in New Zealand increased from 25.2% to 28.7%. - Across the 12 months ending September 2026, Tasman Holiday Parks’ share of searches among holiday park chains in New Zealand peaked at 33.4% in July 2026 and was lowest at 22.7% in November 2025. - Across the 12 months ending September 2026, Tasman Holiday Parks rose from 3rd to 2nd among holiday park chains in New Zealand. ## How did search popularity change for New Zealand holiday park chains in September 2026? - In September 2026, Tasman Holiday Parks overtook NZMCA to rank 2nd among holiday park chains in New Zealand, with 28.7% of the searches. - In September 2026, TOP 10 Holiday Parks gained share of searches among holiday park chains in New Zealand, from 40.5% to 43.1%. - In September 2026, NZMCA lost share of searches among holiday park chains in New Zealand, from 28.1% to 24.7%. - In September 2026, Holiday Parks New Zealand lost share of searches among holiday park chains in New Zealand, from 3.6% to 2.6%. - Estimated monthly branded searches for Kiwi Holiday Parks in New Zealand fell 48.1% over 12 measured months, from 270 to 140 in September 2026. - Estimated monthly branded searches for Discovery Parks in New Zealand fell 12.5% over 12 measured months, from 80 to 70 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Holiday park chains | 8.1K | 25.2% | 3 | | Nov 2025 | Holiday park chains | 8.1K | 22.7% | 3 | | Dec 2025 | Holiday park chains | 12.1K | 27% | 2 | | Jan 2026 | Holiday park chains | 12.1K | 26% | 2 | | Feb 2026 | Holiday park chains | 9.9K | 28.6% | 2 | | Mar 2026 | Holiday park chains | 8.1K | 24.4% | 3 | | Apr 2026 | Holiday park chains | 6.6K | 24.8% | 3 | | May 2026 | Holiday park chains | 6.6K | 31.5% | 2 | | Jun 2026 | Holiday park chains | 5.4K | 31.5% | 2 | | Jul 2026 | Holiday park chains | 6.6K | 33.4% | 2 | | Aug 2026 | Holiday park chains | 4.4K | 27% | 3 | | Sep 2026 | Holiday park chains | 6.6K | 28.7% | 2 | ## How are Tasman Holiday Parks’ branded searches counted? Brandwave collects information about searches that people make online using Tasman Holiday Parks’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “tasman holiday parks” ## Which holiday park chains compete with Tasman Holiday Parks? - [TOP 10 Holiday Parks](/demand/nz/brands/top-10-holiday-parks): Head-to-head: /demand/nz/compare/tasman-holiday-parks-vs-top-10-holiday-parks - [NZMCA](/demand/nz/brands/nzmca): Head-to-head: /demand/nz/compare/nzmca-vs-tasman-holiday-parks - [Holiday Parks New Zealand](/demand/nz/brands/holiday-parks-new-zealand): Head-to-head: /demand/nz/compare/holiday-parks-new-zealand-vs-tasman-holiday-parks - [Kiwi Holiday Parks](/demand/nz/brands/kiwi-holiday-parks): Head-to-head: /demand/nz/compare/kiwi-holiday-parks-vs-tasman-holiday-parks - [Discovery Parks](/demand/nz/brands/discovery-parks): Head-to-head: /demand/nz/compare/discovery-parks-vs-tasman-holiday-parks ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Tasman Holiday Parks: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/tasman-holiday-parks This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/tasman-holiday-parks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.