--- title: "How popular is Tarkett? Searches and AI answers in New Zealand" description: "Tarkett makes vinyl and laminate flooring. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/tarkett" publisher: "Brandwave" --- # How popular is Tarkett? Searches and AI answers in New Zealand Tarkett makes vinyl and laminate flooring. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Tarkett - **Market**: New Zealand - **Measured month**: Oct 2026 - **Share of Search among vinyl and laminate flooring brands**: 18.3% ## Where does Tarkett compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Vinyl and laminate flooring brands | 3 | 18.3% | 400 | - [Vinyl and laminate flooring brands](/demand/nz/categories/nz-vinyl-and-laminate-flooring-brands) ## Top vinyl and laminate flooring brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tarkett did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Karndean | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Quick-Step | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Pergo | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Gerflor | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Tarkett | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about vinyl and laminate flooring brands - Asked ChatGPT "Which vinyl and laminate flooring brand should I buy in New Zealand?": 1. Quick-Step, 2. Pergo, 3. Karndean - Asked ChatGPT "What are the best vinyl and laminate flooring brands in New Zealand?": 1. Karndean, 2. Gerflor, 3. Quick-Step, 4. Pergo - Asked ChatGPT "What's the best vinyl and laminate flooring brand in New Zealand for a home renovation?": 1. Karndean, 2. Quick-Step, 3. Pergo - Searched Google, AI Overview "vinyl plank flooring nz": named none of the brands we track - Searched Google, AI Overview "laminate flooring nz": 1. Quick-Step, 2. Pergo Not named in any answer: Tarkett. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Tarkett changed in New Zealand over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Tarkett in New Zealand rose from 370 to 400. - Across the 12 months ending October 2026, Tarkett’s share of searches among vinyl and laminate flooring brands in New Zealand increased from 15.5% to 18.3%. - Across the 12 months ending October 2026, Tarkett’s share of searches among vinyl and laminate flooring brands in New Zealand peaked at 19.3% in September 2026 and was lowest at 11.3% in December 2025. ## How did search popularity change for New Zealand vinyl and laminate flooring brands in October 2026? - In October 2026, Karndean gained share of searches among vinyl and laminate flooring brands in New Zealand, from 22.9% to 24.8%. - In October 2026, Gerflor gained share of searches among vinyl and laminate flooring brands in New Zealand, from 5.5% to 6.9%. - In October 2026, Quick-Step lost share of searches among vinyl and laminate flooring brands in New Zealand, from 49.1% to 46.8%. - In October 2026, Tarkett lost share of searches among vinyl and laminate flooring brands in New Zealand, from 19.3% to 18.3%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Vinyl and laminate flooring brands | 370 | 15.5% | 3 | | Dec 2025 | Vinyl and laminate flooring brands | 280 | 11.3% | 3 | | Jan 2026 | Vinyl and laminate flooring brands | 270 | 12.6% | 3 | | Feb 2026 | Vinyl and laminate flooring brands | 320 | 14.4% | 3 | | Mar 2026 | Vinyl and laminate flooring brands | 400 | 15.6% | 3 | | Apr 2026 | Vinyl and laminate flooring brands | 350 | 14.6% | 3 | | May 2026 | Vinyl and laminate flooring brands | 390 | 15% | 3 | | Jun 2026 | Vinyl and laminate flooring brands | 370 | 15.7% | 3 | | Jul 2026 | Vinyl and laminate flooring brands | 400 | 16.8% | 3 | | Aug 2026 | Vinyl and laminate flooring brands | 370 | 15% | 3 | | Sep 2026 | Vinyl and laminate flooring brands | 420 | 19.3% | 3 | | Oct 2026 | Vinyl and laminate flooring brands | 400 | 18.3% | 3 | ## How are Tarkett’s branded searches counted? Brandwave collects information about searches that people make online using Tarkett’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “desso tarkett” - “progen tarkett” - “tarkett” - “tarkett aloft” - “tarkett bioclean” - “tarkett commercial flooring” - “tarkett flooring” - “tarkett granit” - “tarkett gym flooring” - “tarkett iconik” - “tarkett id inspiration” - “tarkett injoy papoula” - “tarkett iq” - “tarkett iq granit” - “tarkett iq megalit” - “tarkett iq optima” - “tarkett johnsonite” - “tarkett laminate flooring” - “tarkett loose lay” - “tarkett optima” - “tarkett progen” - “tarkett refresher” - “tarkett rubber flooring” - “tarkett safetred” - “tarkett vinyl” - “tarkett vinyl flooring” - “tarkett vinyl plank” - “tarkett wood” - “tarkett wood flooring” ## Which vinyl and laminate flooring brands compete with Tarkett? - [Quick-Step](/demand/nz/brands/quick-step): Head-to-head: /demand/nz/compare/quick-step-vs-tarkett - [Karndean](/demand/nz/brands/karndean): Head-to-head: /demand/nz/compare/karndean-vs-tarkett - [Gerflor](/demand/nz/brands/gerflor): Head-to-head: /demand/nz/compare/gerflor-vs-tarkett - [Pergo](/demand/nz/brands/pergo): Head-to-head: /demand/nz/compare/pergo-vs-tarkett ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Tarkett? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/tarkett This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/tarkett. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.