--- title: "Tarawera Ultra: search popularity and Share of Search in New Zealand" description: "Tarawera Ultra is a running or endurance event in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/tarawera-ultra" publisher: "Brandwave" --- # Tarawera Ultra: search popularity and Share of Search in New Zealand Tarawera Ultra is a running or endurance event in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Tarawera Ultra - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among running and endurance events**: 8.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Running and endurance events | 3 | 8.2% | 1.3K | - [Running and endurance events](/demand/nz/categories/nz-endurance-events) ## How has branded search demand for Tarawera Ultra changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Tarawera Ultra in New Zealand fell from 1.9K to 1.3K. - Across the 11 months ending August 2026, Tarawera Ultra’s estimated Share of Search among running and endurance events in New Zealand increased from 4.9% to 8.2%. - Across the 11 months ending August 2026, Tarawera Ultra’s estimated Share of Search among running and endurance events in New Zealand peaked at 26.8% in February 2026 and was lowest at 2.2% in March 2026. - Across the 11 months ending August 2026, Tarawera Ultra rose from 4th to 3rd among running and endurance events in New Zealand. ## How did search popularity change for New Zealand running and endurance events in August 2026? - In August 2026, Rotorua Marathon overtook Round the Bays to rank 5th among running and endurance events in New Zealand, at 5.5%. - In August 2026, Tarawera Ultra overtook Christchurch Marathon to rank 3rd among running and endurance events in New Zealand, at 8.2%. - In August 2026, Christchurch Marathon lost estimated Share of Search among running and endurance events in New Zealand, from 12.4% to 8.1%. - Auckland Marathon’s estimated Share of Search among running and endurance events in New Zealand has gained ground for 3 months in a row, from 27.2% to 44% in August 2026. - Estimated monthly branded searches for Round the Bays in New Zealand fell 79% over 11 measured months, from 3.7K to 770 in August 2026. - Estimated monthly branded searches for Queenstown Marathon in New Zealand fell 33.9% over 11 measured months, from 7.1K to 4.7K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Running and endurance events | 1.9K | 4.9% | 4 | | Nov 2025 | Running and endurance events | 2.4K | 3.8% | 5 | | Dec 2025 | Running and endurance events | 1.9K | 14.8% | 4 | | Jan 2026 | Running and endurance events | 3.6K | 11% | 5 | | Feb 2026 | Running and endurance events | 14.8K | 26.8% | 2 | | Mar 2026 | Running and endurance events | 890 | 2.2% | 6 | | Apr 2026 | Running and endurance events | 1.6K | 3.6% | 5 | | May 2026 | Running and endurance events | 880 | 5.2% | 5 | | Jun 2026 | Running and endurance events | 730 | 7.5% | 3 | | Jul 2026 | Running and endurance events | 890 | 6.9% | 4 | | Aug 2026 | Running and endurance events | 1.3K | 8.2% | 3 | | Sep 2026 | Running and endurance events | — | — | — | ## How is Tarawera Ultra measured? Brandwave collects information about searches that people make online using Tarawera Ultra’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “tarawera ultra” - “tarawera ultra nz” - “taraweraultra” ## Which running and endurance events compete with Tarawera Ultra? - [Auckland Marathon](/demand/nz/brands/auckland-marathon): Head-to-head: /demand/nz/compare/auckland-marathon-vs-tarawera-ultra - [Queenstown Marathon](/demand/nz/brands/queenstown-marathon): Head-to-head: /demand/nz/compare/queenstown-marathon-vs-tarawera-ultra - [Christchurch Marathon](/demand/nz/brands/christchurch-marathon): Head-to-head: /demand/nz/compare/christchurch-marathon-vs-tarawera-ultra - [Rotorua Marathon](/demand/nz/brands/rotorua-marathon): Head-to-head: /demand/nz/compare/rotorua-marathon-vs-tarawera-ultra - [Round the Bays](/demand/nz/brands/round-the-bays): Head-to-head: /demand/nz/compare/round-the-bays-vs-tarawera-ultra - [Coast to Coast](/demand/nz/brands/coast-to-coast) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Tarawera Ultra: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/tarawera-ultra This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/tarawera-ultra. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.