---
title: "Tanqueray: search popularity and Share of Search in New Zealand"
description: "Tanqueray is a gin brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/tanqueray"
publisher: "Brandwave"
---

# Tanqueray: search popularity and Share of Search in New Zealand

Tanqueray is a gin brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Tanqueray
- **Owned by**: Diageo
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among gin brands**: 16.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Gin brands | 4 | 16.9% | 2.1K |

- [Gin brands](/demand/nz/categories/nz-gin-brands)

## How has branded search demand for Tanqueray changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Tanqueray in New Zealand rose from 1.6K to 2.1K.
- Across the 11 months ending August 2026, Tanqueray’s estimated Share of Search among gin brands in New Zealand increased from 12.3% to 16.9%.
- Across the 11 months ending August 2026, Tanqueray’s estimated Share of Search among gin brands in New Zealand peaked at 18.1% in June 2026 and was lowest at 11.6% in November 2025.

## How did search popularity change for New Zealand gin brands in August 2026?

- In August 2026, Four Pillars gained estimated Share of Search among gin brands in New Zealand, from 3% to 4%.
- In August 2026, Gordon's gained estimated Share of Search among gin brands in New Zealand, from 24% to 24.6%.
- In August 2026, Roku Gin lost estimated Share of Search among gin brands in New Zealand, from 9.1% to 8.3%.
- In August 2026, Bombay Sapphire lost estimated Share of Search among gin brands in New Zealand, from 19.9% to 19.3%.
- Scapegrace’s estimated Share of Search among gin brands in New Zealand has lost ground for 3 months in a row, from 20.1% to 19% in August 2026.
- Hendrick's’ estimated Share of Search among gin brands in New Zealand has lost ground for 3 months in a row, from 8.6% to 7.9% in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Gin brands | 1.6K | 12.3% | 4 |
| Nov 2025 | Gin brands | 1.6K | 11.6% | 4 |
| Dec 2025 | Gin brands | 3K | 13.1% | 4 |
| Jan 2026 | Gin brands | 1.7K | 13.7% | 4 |
| Feb 2026 | Gin brands | 1.5K | 14.7% | 4 |
| Mar 2026 | Gin brands | 1.5K | 13.2% | 4 |
| Apr 2026 | Gin brands | 1.5K | 14.4% | 4 |
| May 2026 | Gin brands | 2K | 16.8% | 4 |
| Jun 2026 | Gin brands | 1.9K | 18.1% | 4 |
| Jul 2026 | Gin brands | 1.9K | 16.9% | 4 |
| Aug 2026 | Gin brands | 2.1K | 16.9% | 4 |
| Sep 2026 | Gin brands | — | — | — |

## How is Tanqueray measured?

Brandwave collects information about searches that people make online using Tanqueray’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “gin london dry tanqueray”
- “no 10 tanqueray gin”
- “tanqueray”
- “tanqueray 10”
- “tanqueray gin”
- “tanqueray gin cost”
- “tanqueray near me”
- “tanqueray no 10”
- “tanqueray nz”
- “tanqueray online”

## Which gin brands compete with Tanqueray?

- [Gordon's](/demand/nz/brands/gordons): Head-to-head: /demand/nz/compare/gordons-vs-tanqueray
- [Bombay Sapphire](/demand/nz/brands/bombay-sapphire): Head-to-head: /demand/nz/compare/bombay-sapphire-vs-tanqueray
- [Scapegrace](/demand/nz/brands/scapegrace): Head-to-head: /demand/nz/compare/scapegrace-vs-tanqueray
- [Roku Gin](/demand/nz/brands/roku-gin): Head-to-head: /demand/nz/compare/roku-gin-vs-tanqueray
- [Hendrick's](/demand/nz/brands/hendricks): Head-to-head: /demand/nz/compare/hendricks-vs-tanqueray
- [Four Pillars](/demand/nz/brands/four-pillars)

## Who owns Tanqueray?

Tanqueray is owned by Diageo. Brandwave also tracks Seedlip, Baileys, Captain Morgan, Casamigos, Don Julio, Gordon's and Johnnie Walker, owned by the same company, in New Zealand.

- [Diageo](/demand/nz/companies/diageo): Owns 9 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Tanqueray?

Tanqueray is owned by Diageo. Brandwave also tracks Seedlip, Baileys, Captain Morgan, Casamigos, Don Julio, Gordon's and Johnnie Walker, owned by the same company, in New Zealand.

## Cite this page

Brandwave. "Tanqueray: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/tanqueray

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/tanqueray. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.