--- title: "Tanita: search popularity in New Zealand" description: "Tanita makes body composition scales. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/tanita" publisher: "Brandwave" --- # Tanita: search popularity in New Zealand Tanita makes body composition scales. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Tanita - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among bathroom scale brands**: 2.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Bathroom scale brands | 6 | 2.6% | 50 | - [Bathroom scale brands](/demand/nz/categories/nz-bathroom-scale-brands) ## Top bathroom scale brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tanita was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tanita is the fourth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Renpho | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Withings | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Beurer | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Tanita | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Salter | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Omron | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Etekcity | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about bathroom scale brands - Asked ChatGPT "Which bathroom scale brand should I buy in New Zealand?": 1. Renpho, 2. Tanita, 3. Beurer - Asked ChatGPT "What are the best bathroom scale brands in New Zealand?": 1. Withings, 2. Tanita, 3. Beurer, 4. Renpho - Asked ChatGPT "What's the best bathroom scale brand in New Zealand for weight tracking?": 1. Renpho, 2. Withings - Searched Google, AI Overview "bathroom scales nz": 1. Salter, 2. Beurer, 3. Withings - Searched Google, AI Overview "digital bathroom scale": 1. Withings Not named in any answer: Omron and Etekcity. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Tanita changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Tanita in New Zealand fell from 70 to 50. - Across the 12 months ending September 2026, Tanita’s share of searches among bathroom scale brands in New Zealand decreased from 3.8% to 2.6%. - Across the 12 months ending September 2026, Tanita’s share of searches among bathroom scale brands in New Zealand peaked at 3.8% in October 2025 and was lowest at 1.4% in July 2026. ## How did search popularity change for New Zealand bathroom scale brands in September 2026? - In September 2026, Withings gained share of searches among bathroom scale brands in New Zealand, from 18.4% to 20.4%. - In September 2026, Tanita gained share of searches among bathroom scale brands in New Zealand, from 1.9% to 2.6%. - In September 2026, Renpho gained share of searches among bathroom scale brands in New Zealand, from 6.6% to 7.3%. - In September 2026, Etekcity gained share of searches among bathroom scale brands in New Zealand, from 0.47% to 1%. - In September 2026, Omron lost share of searches among bathroom scale brands in New Zealand, from 34% to 30.9%. - In September 2026, Beurer lost share of searches among bathroom scale brands in New Zealand, from 14.2% to 13.1%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Bathroom scale brands | 70 | 3.8% | 6 | | Nov 2025 | Bathroom scale brands | 50 | 2.8% | 6 | | Dec 2025 | Bathroom scale brands | 30 | 1.5% | 7 | | Jan 2026 | Bathroom scale brands | 40 | 1.8% | 6 | | Feb 2026 | Bathroom scale brands | 40 | 2.4% | 6 | | Mar 2026 | Bathroom scale brands | 40 | 2.1% | 6 | | Apr 2026 | Bathroom scale brands | 30 | 1.6% | 6 | | May 2026 | Bathroom scale brands | 30 | 1.6% | 6 | | Jun 2026 | Bathroom scale brands | 40 | 2% | 6 | | Jul 2026 | Bathroom scale brands | 30 | 1.4% | 6 | | Aug 2026 | Bathroom scale brands | 40 | 1.9% | 6 | | Sep 2026 | Bathroom scale brands | 50 | 2.6% | 6 | ## How are Tanita’s branded searches counted? Brandwave collects information about searches that people make online using Tanita’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “tanita” ## Which bathroom scale brands compete with Tanita? - [Omron](/demand/nz/brands/omron-healthcare) - [Salter](/demand/nz/brands/salter): Head-to-head: /demand/nz/compare/salter-vs-tanita - [Withings](/demand/nz/brands/withings): Head-to-head: /demand/nz/compare/tanita-vs-withings - [Beurer](/demand/nz/brands/beurer): Head-to-head: /demand/nz/compare/beurer-vs-tanita - [Renpho](/demand/nz/brands/renpho): Head-to-head: /demand/nz/compare/renpho-vs-tanita - [Etekcity](/demand/nz/brands/etekcity): Head-to-head: /demand/nz/compare/etekcity-vs-tanita ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Tanita: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/tanita This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/tanita. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.