--- title: "Tamiya: search popularity in New Zealand" description: "Tamiya makes RC cars and model kits. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/tamiya" publisher: "Brandwave" --- # Tamiya: search popularity in New Zealand Tamiya makes RC cars and model kits. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Tamiya - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among RC car brands**: 34.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | RC car brands | 2 | 34.7% | 860 | | Model paint brands | 1 | 52.2% | 720 | | Model kit brands | 1 | 57.6% | 720 | - [RC car brands](/demand/nz/categories/nz-rc-car-brands) - [Model paint brands](/demand/nz/categories/nz-model-paint-brands) - [Model kit brands](/demand/nz/categories/nz-model-kit-brands) ## Top RC car brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tamiya appeared in all five answers. Tamiya is the third most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Arrma | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Traxxas | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Tamiya | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Losi | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Axial | 5th | 3 of 3 | 1 of 2 | 4 of 5 | ## Every AI answer about RC car brands - Asked ChatGPT "Which RC car brand should I buy in New Zealand?": 1. Traxxas, 2. Arrma, 3. Axial, 4. Tamiya, 5. Losi - Asked ChatGPT "What are the best RC car brands in New Zealand?": 1. Traxxas, 2. Arrma, 3. Tamiya, 4. Losi, 5. Axial - Asked ChatGPT "What's the best RC car brand in New Zealand for a hobby car?": 1. Traxxas, 2. Arrma, 3. Tamiya, 4. Axial - Searched Google, AI Overview "remote control car nz": 1. Losi, 2. Arrma, 3. Tamiya - Searched Google, AI Overview "rc truck nz": 1. Arrma, 2. Traxxas, 3. Tamiya, 4. Axial, 5. Losi Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Tamiya changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Tamiya in New Zealand held steady, from 850 to 860. - Across the 12 months ending September 2026, Tamiya’s share of searches among RC car brands in New Zealand increased from 29.9% to 34.7%. - Across the 12 months ending September 2026, Tamiya’s share of searches among RC car brands in New Zealand peaked at 35.1% in July 2026 and was lowest at 21.7% in March 2026. - Across the 12 months ending September 2026, Tamiya’s share of searches among model paint brands in New Zealand increased from 46.8% to 52.2%. - Across the 12 months ending September 2026, Tamiya’s share of searches among model paint brands in New Zealand peaked at 52.2% in September 2026 and was lowest at 42.4% in March 2026. - Across the 12 months ending September 2026, Tamiya’s share of searches among model kit brands in New Zealand increased from 45.7% to 57.6%. - Across the 12 months ending September 2026, Tamiya’s share of searches among model kit brands in New Zealand peaked at 57.6% in September 2026 and was lowest at 42.8% in April 2026. ## How did search popularity change for New Zealand RC car brands in September 2026? - In September 2026, Axial gained share of searches among RC car brands in New Zealand, from 17.5% to 19.4%. - In September 2026, Tamiya gained share of searches among RC car brands in New Zealand, from 33.8% to 34.7%. - In September 2026, Traxxas lost share of searches among RC car brands in New Zealand, from 38.9% to 36.7%. - Estimated monthly branded searches for Arrma in New Zealand fell 20.8% over 12 measured months, from 240 to 190 in September 2026. - Estimated monthly branded searches for Losi in New Zealand fell 20% over 12 measured months, from 50 to 40 in September 2026. ## How did search popularity change for New Zealand model paint brands in September 2026? - In September 2026, Tamiya gained share of searches among model paint brands in New Zealand, from 48.3% to 52.2%. - In September 2026, Mr. Hobby gained share of searches among model paint brands in New Zealand, from 2.7% to 3.6%. - In September 2026, Vallejo lost share of searches among model paint brands in New Zealand, from 31.5% to 29%. - In September 2026, Citadel lost share of searches among model paint brands in New Zealand, from 11.4% to 10.1%. - In September 2026, AK Interactive lost share of searches among model paint brands in New Zealand, from 6% to 5.1%. ## How did search popularity change for New Zealand model kit brands in September 2026? - In September 2026, Tamiya gained share of searches among model kit brands in New Zealand, from 51.4% to 57.6%. - In September 2026, Hasegawa gained share of searches among model kit brands in New Zealand, from 7.9% to 8.8%. - In September 2026, Revell gained share of searches among model kit brands in New Zealand, from 7.9% to 8.8%. - In September 2026, Airfix lost share of searches among model kit brands in New Zealand, from 29.3% to 21.6%. - In September 2026, Bandai lost share of searches among model kit brands in New Zealand, from 2.1% to 1.6%. - Estimated monthly branded searches for Meng Model in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | RC car brands | 850 | 29.9% | 2 | | Nov 2025 | RC car brands | 850 | 29.7% | 2 | | Dec 2025 | RC car brands | 1.1K | 32.3% | 2 | | Jan 2026 | RC car brands | 1K | 32% | 2 | | Feb 2026 | RC car brands | 850 | 27.7% | 2 | | Mar 2026 | RC car brands | 800 | 21.7% | 2 | | Apr 2026 | RC car brands | 800 | 24.5% | 2 | | May 2026 | RC car brands | 890 | 29.9% | 2 | | Jun 2026 | RC car brands | 760 | 28.8% | 2 | | Jul 2026 | RC car brands | 930 | 35.1% | 2 | | Aug 2026 | RC car brands | 930 | 33.8% | 2 | | Sep 2026 | RC car brands | 860 | 34.7% | 2 | | Oct 2025 | Model paint brands | 590 | 46.8% | 1 | | Nov 2025 | Model paint brands | 590 | 49.6% | 1 | | Dec 2025 | Model paint brands | 720 | 49.7% | 1 | | Jan 2026 | Model paint brands | 720 | 46.5% | 1 | | Feb 2026 | Model paint brands | 590 | 49.2% | 1 | | Mar 2026 | Model paint brands | 590 | 42.4% | 1 | | Apr 2026 | Model paint brands | 590 | 45.7% | 1 | | May 2026 | Model paint brands | 720 | 47.1% | 1 | | Jun 2026 | Model paint brands | 590 | 50% | 1 | | Jul 2026 | Model paint brands | 720 | 51.1% | 1 | | Aug 2026 | Model paint brands | 720 | 48.3% | 1 | | Sep 2026 | Model paint brands | 720 | 52.2% | 1 | | Oct 2025 | Model kit brands | 590 | 45.7% | 1 | | Nov 2025 | Model kit brands | 590 | 43.1% | 1 | | Dec 2025 | Model kit brands | 720 | 48.6% | 1 | | Jan 2026 | Model kit brands | 720 | 44.4% | 1 | | Feb 2026 | Model kit brands | 590 | 48% | 1 | | Mar 2026 | Model kit brands | 590 | 45.7% | 1 | | Apr 2026 | Model kit brands | 590 | 42.8% | 1 | | May 2026 | Model kit brands | 720 | 50.3% | 1 | | Jun 2026 | Model kit brands | 590 | 53.6% | 1 | | Jul 2026 | Model kit brands | 720 | 50.7% | 1 | | Aug 2026 | Model kit brands | 720 | 51.4% | 1 | | Sep 2026 | Model kit brands | 720 | 57.6% | 1 | ## How are Tamiya’s branded searches counted? Brandwave collects information about searches that people make online using Tamiya’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “tamiya” - “tamiya rc car” ## Which RC car brands compete with Tamiya? - [Traxxas](/demand/nz/brands/traxxas): Head-to-head: /demand/nz/compare/tamiya-vs-traxxas - [Axial](/demand/nz/brands/axial): Head-to-head: /demand/nz/compare/axial-vs-tamiya - [Arrma](/demand/nz/brands/arrma): Head-to-head: /demand/nz/compare/arrma-vs-tamiya - [Losi](/demand/nz/brands/losi): Head-to-head: /demand/nz/compare/losi-vs-tamiya ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Tamiya: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/tamiya This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/tamiya. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.