--- title: "Tama: search popularity in New Zealand" description: "Tama makes drum kits. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/tama-drums" publisher: "Brandwave" --- # Tama: search popularity in New Zealand Tama makes drum kits. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Tama - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among drum kit brands**: 20.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Drum kit brands | 3 | 20.8% | 160 | | Drum stool brands | 2 | 40% | 160 | - [Drum kit brands](/demand/nz/categories/nz-drum-kit-brands) - [Drum stool brands](/demand/nz/categories/nz-drum-stool-brands) ## Top drum kit brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Tama was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Tama is the fourth most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Yamaha | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Roland | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Pearl | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Tama | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Alesis | 5th | 1 of 3 | 1 of 1 | 2 of 4 | | Ludwig | 6th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about drum kit brands - Asked ChatGPT "Which drum kit brand should I buy in New Zealand?": 1. Yamaha, 2. Roland, 3. Pearl, 4. Tama - Asked ChatGPT "What are the best drum kit brands in New Zealand?": 1. Yamaha, 2. Pearl, 3. Tama, 4. Ludwig, 5. Roland - Asked ChatGPT "What's the best drum kit brand in New Zealand for home practice?": 1. Yamaha, 2. Roland, 3. Alesis, 4. Pearl - Searched Google, AI Overview "electronic drum kit nz": 1. Yamaha, 2. Roland, 3. Alesis Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Tama changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Tama in New Zealand rose from 140 to 160. - Across the 12 months ending September 2026, Tama’s share of searches among drum kit brands in New Zealand increased from 15.4% to 20.8%. - Across the 12 months ending September 2026, Tama’s share of searches among drum kit brands in New Zealand peaked at 24.4% in March 2026 and was lowest at 11.1% in July 2026. - Across the 12 months ending September 2026, Tama’s share of searches among drum stool brands in New Zealand increased from 34.1% to 40%. - Across the 12 months ending September 2026, Tama’s share of searches among drum stool brands in New Zealand peaked at 45.7% in March 2026 and was lowest at 15.4% in July 2026. ## How did search popularity change for New Zealand drum kit brands in September 2026? - In September 2026, Roland gained share of searches among drum kit brands in New Zealand, from 3.9% to 9.1%. - In September 2026, Alesis gained share of searches among drum kit brands in New Zealand, from 17.1% to 20.8%. - In September 2026, Tama gained share of searches among drum kit brands in New Zealand, from 17.1% to 20.8%. - In September 2026, Ludwig gained share of searches among drum kit brands in New Zealand, from 7% to 9.1%. - In September 2026, Yamaha gained share of searches among drum kit brands in New Zealand, from 10.9% to 11.7%. - In September 2026, Pearl lost share of searches among drum kit brands in New Zealand, from 44.2% to 28.6%. ## How did search popularity change for New Zealand drum stool brands in September 2026? - In September 2026, Tama gained share of searches among drum stool brands in New Zealand, from 27.2% to 40%. - In September 2026, Gibraltar gained share of searches among drum stool brands in New Zealand, from 1.2% to 2.5%. - In September 2026, Roc-N-Soc gained share of searches among drum stool brands in New Zealand, from 1.2% to 2.5%. - In September 2026, Pearl lost share of searches among drum stool brands in New Zealand, from 70.4% to 55%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Drum kit brands | 140 | 15.4% | 3 | | Nov 2025 | Drum kit brands | 180 | 20% | 3 | | Dec 2025 | Drum kit brands | 160 | 19.3% | 3 | | Jan 2026 | Drum kit brands | 160 | 20.8% | 3 | | Feb 2026 | Drum kit brands | 140 | 15.9% | 3 | | Mar 2026 | Drum kit brands | 210 | 24.4% | 2 | | Apr 2026 | Drum kit brands | 110 | 13.4% | 4 | | May 2026 | Drum kit brands | 200 | 22% | 3 | | Jun 2026 | Drum kit brands | 180 | 16.5% | 3 | | Jul 2026 | Drum kit brands | 180 | 11.1% | 3 | | Aug 2026 | Drum kit brands | 220 | 17.1% | 3 | | Sep 2026 | Drum kit brands | 160 | 20.8% | 3 | | Oct 2025 | Drum stool brands | 140 | 34.1% | 2 | | Nov 2025 | Drum stool brands | 180 | 42.9% | 2 | | Dec 2025 | Drum stool brands | 160 | 42.1% | 2 | | Jan 2026 | Drum stool brands | 160 | 42.1% | 2 | | Feb 2026 | Drum stool brands | 140 | 27.5% | 2 | | Mar 2026 | Drum stool brands | 210 | 45.7% | 2 | | Apr 2026 | Drum stool brands | 110 | 37.9% | 2 | | May 2026 | Drum stool brands | 200 | 45.5% | 2 | | Jun 2026 | Drum stool brands | 180 | 28.1% | 2 | | Jul 2026 | Drum stool brands | 180 | 15.4% | 2 | | Aug 2026 | Drum stool brands | 220 | 27.2% | 2 | | Sep 2026 | Drum stool brands | 160 | 40% | 2 | ## How are Tama’s branded searches counted? Brandwave collects information about searches that people make online using Tama’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “tama drum kit” - “tama drums” ## Which drum kit brands compete with Tama? - [Pearl](/demand/nz/brands/pearl-drums): Head-to-head: /demand/nz/compare/pearl-drums-vs-tama-drums - [Alesis](/demand/nz/brands/alesis): Head-to-head: /demand/nz/compare/alesis-vs-tama-drums - [Yamaha](/demand/nz/brands/yamaha): Head-to-head: /demand/nz/compare/tama-drums-vs-yamaha - [Ludwig](/demand/nz/brands/ludwig): Head-to-head: /demand/nz/compare/ludwig-vs-tama-drums - [Roland](/demand/nz/brands/roland): Head-to-head: /demand/nz/compare/roland-vs-tama-drums ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Tama: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/tama-drums This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/tama-drums. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.