---
title: "Talon: search popularity in New Zealand"
description: "Talon makes rodent baits. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/talon"
publisher: "Brandwave"
---

# Talon: search popularity in New Zealand

Talon makes rodent baits. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Talon
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among rodent bait brands**: 8.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Rodent bait brands | 3 | 8.3% | 50 |

- [Rodent bait brands](/demand/nz/categories/nz-rat-bait-brands)

## Top rodent bait brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Talon was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews.

Too few answers listed options to rank the brands, so only mentions are counted.

| Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- |
| Yates | 1 of 3 | 1 of 2 | 2 of 5 |
| Kiwicare | 3 of 3 | 1 of 2 | 4 of 5 |
| Talon | 1 of 3 | 0 of 2 | 1 of 5 |

## Every AI answer about rodent bait brands

- Asked ChatGPT "Which rodent bait brand should I buy in New Zealand?": 1. Kiwicare
- Asked ChatGPT "What are the best rodent bait brands in New Zealand?": 1. Kiwicare, 2. Yates
- Asked ChatGPT "What's the best rodent bait brand in New Zealand for a rodent problem?": 1. Talon, 2. Kiwicare
- Searched Google, AI Overview "best rat bait": 1. Yates
- Searched Google, AI Overview "mouse bait nz": 1. Kiwicare

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How has branded search demand for Talon changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Talon in New Zealand rose from 40 to 50.
- Across the 12 months ending September 2026, Talon’s share of searches among rodent bait brands in New Zealand increased from 5% to 8.3%.
- Across the 12 months ending September 2026, Talon’s share of searches among rodent bait brands in New Zealand peaked at 20.9% in April 2026 and was lowest at 5% in October 2025.

## How did search popularity change for New Zealand rodent bait brands in September 2026?

- In September 2026, Talon gained share of searches among rodent bait brands in New Zealand, from 5.2% to 8.3%.
- In September 2026, Yates lost share of searches among rodent bait brands in New Zealand, from 82.8% to 80%.
- Estimated monthly branded searches for Kiwicare in New Zealand rose 75% over 12 measured months, from 40 to 70 in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Rodent bait brands | 40 | 5% | 3 |
| Nov 2025 | Rodent bait brands | 40 | 5% | 3 |
| Dec 2025 | Rodent bait brands | 40 | 6.8% | 3 |
| Jan 2026 | Rodent bait brands | 50 | 8.3% | 3 |
| Feb 2026 | Rodent bait brands | 50 | 9.8% | 3 |
| Mar 2026 | Rodent bait brands | 90 | 13.2% | 3 |
| Apr 2026 | Rodent bait brands | 140 | 20.9% | 3 |
| May 2026 | Rodent bait brands | 140 | 20.9% | 3 |
| Jun 2026 | Rodent bait brands | 90 | 15.3% | 3 |
| Jul 2026 | Rodent bait brands | 70 | 14.6% | 3 |
| Aug 2026 | Rodent bait brands | 30 | 5.2% | 3 |
| Sep 2026 | Rodent bait brands | 50 | 8.3% | 3 |

## How are Talon’s branded searches counted?

Brandwave collects information about searches that people make online using Talon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “talon rat bait”
- “talon rodent”

## Which rodent bait brands compete with Talon?

- [Yates](/demand/nz/brands/yates): Head-to-head: /demand/nz/compare/talon-vs-yates
- [Kiwicare](/demand/nz/brands/kiwicare): Head-to-head: /demand/nz/compare/kiwicare-vs-talon

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Talon: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/talon

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/talon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.