--- title: "Talent ID: search popularity and Share of Search in New Zealand" description: "Talent ID provides recruitment and staffing services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/talent-id" publisher: "Brandwave" --- # Talent ID: search popularity and Share of Search in New Zealand Talent ID provides recruitment and staffing services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Talent ID - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among rotorua recruitment agencies**: 0.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Rotorua recruitment agencies | 4 | 0.8% | 120 | | Taupo recruitment agencies | 2 | 1.8% | 120 | | Whakatane recruitment agencies | 3 | 1.1% | 120 | - [Rotorua recruitment agencies](/demand/nz/categories/nz-rotorua-recruitment-agencies) - [Taupo recruitment agencies](/demand/nz/categories/nz-taupo-recruitment-agencies) - [Whakatane recruitment agencies](/demand/nz/categories/nz-whakatane-recruitment-agencies) ## How has branded search demand for Talent ID changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Talent ID in New Zealand fell from 150 to 120. - Across the 11 months ending August 2026, Talent ID’s estimated Share of Search among rotorua recruitment agencies in New Zealand held steady, from 0.99% to 0.8%. - Across the 11 months ending August 2026, Talent ID’s estimated Share of Search among taupo recruitment agencies in New Zealand decreased from 2.6% to 1.8%. - Across the 11 months ending August 2026, Talent ID’s estimated Share of Search among taupo recruitment agencies in New Zealand peaked at 2.9% in March 2026 and was lowest at 1% in July 2026. - Across the 11 months ending August 2026, Talent ID’s estimated Share of Search among whakatane recruitment agencies in New Zealand peaked at 1.7% in March 2026 and was lowest at 0.66% in July 2026. ## How did search popularity change for New Zealand rotorua recruitment agencies in August 2026? - In August 2026, OneStaff gained estimated Share of Search among rotorua recruitment agencies in New Zealand, from 62.2% to 67.5%. - In August 2026, ALH lost estimated Share of Search among rotorua recruitment agencies in New Zealand, from 35.7% to 29.9%. - Estimated monthly branded searches for Talent ID in New Zealand fell 20% over 11 measured months, from 150 to 120 in August 2026. - Estimated monthly branded searches for Personnel Resources in New Zealand fell 15.6% over 11 measured months, from 320 to 270 in August 2026. ## How did search popularity change for New Zealand taupo recruitment agencies in August 2026? - In August 2026, Talent ID overtook Taupo Employment Services to rank 2nd among taupo recruitment agencies in New Zealand, at 1.8%. - In August 2026, Tradestaff lost estimated Share of Search among taupo recruitment agencies in New Zealand, from 97.7% to 97.2%. - Taupo Employment Services’ estimated Share of Search among taupo recruitment agencies in New Zealand has lost ground for 3 months in a row, from 1.6% to 1% in August 2026. ## How did search popularity change for New Zealand whakatane recruitment agencies in August 2026? - In August 2026, OneStaff lost estimated Share of Search among whakatane recruitment agencies in New Zealand, from 96.6% to 96%. - Estimated monthly branded searches for Adcam Recruitment in New Zealand rose 200% over 11 measured months, from 10 to 30 in August 2026. - Estimated monthly branded searches for Talent ID in New Zealand fell 20% over 11 measured months, from 150 to 120 in August 2026. - Estimated monthly branded searches for Personnel Resources in New Zealand fell 15.6% over 11 measured months, from 320 to 270 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Rotorua recruitment agencies | 150 | 0.99% | 4 | | Nov 2025 | Rotorua recruitment agencies | 110 | 0.75% | 4 | | Dec 2025 | Rotorua recruitment agencies | 110 | 0.98% | 4 | | Jan 2026 | Rotorua recruitment agencies | 130 | 0.87% | 4 | | Feb 2026 | Rotorua recruitment agencies | 160 | 1.1% | 4 | | Mar 2026 | Rotorua recruitment agencies | 210 | 1.4% | 4 | | Apr 2026 | Rotorua recruitment agencies | 130 | 1% | 4 | | May 2026 | Rotorua recruitment agencies | 140 | 0.92% | 4 | | Jun 2026 | Rotorua recruitment agencies | 160 | 1.1% | 4 | | Jul 2026 | Rotorua recruitment agencies | 70 | 0.42% | 4 | | Aug 2026 | Rotorua recruitment agencies | 120 | 0.8% | 4 | | Sep 2026 | Rotorua recruitment agencies | — | — | — | | Oct 2025 | Taupo recruitment agencies | 150 | 2.6% | 2 | | Nov 2025 | Taupo recruitment agencies | 110 | 1.6% | 2 | | Dec 2025 | Taupo recruitment agencies | 110 | 2.4% | 2 | | Jan 2026 | Taupo recruitment agencies | 130 | 1.9% | 2 | | Feb 2026 | Taupo recruitment agencies | 160 | 2.7% | 2 | | Mar 2026 | Taupo recruitment agencies | 210 | 2.9% | 2 | | Apr 2026 | Taupo recruitment agencies | 130 | 2.1% | 2 | | May 2026 | Taupo recruitment agencies | 140 | 2% | 2 | | Jun 2026 | Taupo recruitment agencies | 160 | 2.2% | 2 | | Jul 2026 | Taupo recruitment agencies | 70 | 1% | 3 | | Aug 2026 | Taupo recruitment agencies | 120 | 1.8% | 2 | | Sep 2026 | Taupo recruitment agencies | — | — | — | | Oct 2025 | Whakatane recruitment agencies | 150 | 1.2% | 3 | | Nov 2025 | Whakatane recruitment agencies | 110 | 0.9% | 3 | | Dec 2025 | Whakatane recruitment agencies | 110 | 1.2% | 3 | | Jan 2026 | Whakatane recruitment agencies | 130 | 1.1% | 3 | | Feb 2026 | Whakatane recruitment agencies | 160 | 1.3% | 3 | | Mar 2026 | Whakatane recruitment agencies | 210 | 1.7% | 3 | | Apr 2026 | Whakatane recruitment agencies | 130 | 1.3% | 3 | | May 2026 | Whakatane recruitment agencies | 140 | 1.1% | 3 | | Jun 2026 | Whakatane recruitment agencies | 160 | 1.3% | 3 | | Jul 2026 | Whakatane recruitment agencies | 70 | 0.66% | 3 | | Aug 2026 | Whakatane recruitment agencies | 120 | 1.1% | 3 | | Sep 2026 | Whakatane recruitment agencies | — | — | — | ## How is Talent ID measured? Brandwave collects information about searches that people make online using Talent ID’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “talent id” - “talent id jobs” - “talent id recruitment” - “talent id rotorua” - “talentid” ## Which rotorua recruitment agencies compete with Talent ID? - [OneStaff](/demand/nz/brands/onestaff): Head-to-head: /demand/nz/compare/onestaff-vs-talent-id - [ALH](/demand/nz/brands/alh): Head-to-head: /demand/nz/compare/alh-vs-talent-id - [Personnel Resources](/demand/nz/brands/personnel-resources): Head-to-head: /demand/nz/compare/personnel-resources-vs-talent-id - [Chapsy Recruitment](/demand/nz/brands/chapsy-recruitment): Head-to-head: /demand/nz/compare/chapsy-recruitment-vs-talent-id ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Talent ID: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/talent-id This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/talent-id. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.