---
title: "Talbot Mills: search popularity and Share of Search in New Zealand"
description: "Talbot Mills is a market research company working in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/talbot-mills"
publisher: "Brandwave"
---

# Talbot Mills: search popularity and Share of Search in New Zealand

Talbot Mills is a market research company working in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Talbot Mills
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among market research companies**: 4.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Market research companies | 4 | 4.7% | 190 |

- [Market research companies](/demand/nz/categories/nz-market-research-companies)

## How has branded search demand for Talbot Mills changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Talbot Mills in New Zealand rose from 130 to 190.
- Across the 11 months ending August 2026, Talbot Mills’ estimated Share of Search among market research companies in New Zealand increased from 4% to 4.7%.
- Across the 11 months ending August 2026, Talbot Mills’ estimated Share of Search among market research companies in New Zealand peaked at 6% in April 2026 and was lowest at 2% in January 2026.
- Across the 11 months ending August 2026, Talbot Mills rose from 5th to 4th among market research companies in New Zealand.

## How did search popularity change for New Zealand market research companies in August 2026?

- In August 2026, Talbot Mills overtook Nielsen to rank 4th among market research companies in New Zealand, at 4.7%.
- In August 2026, Ipsos gained estimated Share of Search among market research companies in New Zealand, from 60.7% to 64%.
- In August 2026, Verian gained estimated Share of Search among market research companies in New Zealand, from 4.5% to 5.7%.
- In August 2026, Kantar lost estimated Share of Search among market research companies in New Zealand, from 24.3% to 19.8%.
- In August 2026, Nielsen lost estimated Share of Search among market research companies in New Zealand, from 4.3% to 3.5%.
- In August 2026, Horizon Research rose from 7th to 6th among market research companies in New Zealand.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Market research companies | 130 | 4% | 5 |
| Nov 2025 | Market research companies | 110 | 3% | 6 |
| Dec 2025 | Market research companies | 70 | 2.7% | 6 |
| Jan 2026 | Market research companies | 60 | 2% | 6 |
| Feb 2026 | Market research companies | 70 | 2.2% | 5 |
| Mar 2026 | Market research companies | 190 | 4.8% | 5 |
| Apr 2026 | Market research companies | 220 | 6% | 4 |
| May 2026 | Market research companies | 280 | 5.6% | 4 |
| Jun 2026 | Market research companies | 200 | 4.4% | 4 |
| Jul 2026 | Market research companies | 160 | 4% | 5 |
| Aug 2026 | Market research companies | 190 | 4.7% | 4 |
| Sep 2026 | Market research companies | — | — | — |

## How is Talbot Mills measured?

Brandwave collects information about searches that people make online using Talbot Mills’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “talbot mills”
- “talbot mills research”

## Which market research companies compete with Talbot Mills?

- [Ipsos](/demand/nz/brands/ipsos): Head-to-head: /demand/nz/compare/ipsos-vs-talbot-mills
- [Kantar](/demand/nz/brands/kantar): Head-to-head: /demand/nz/compare/kantar-vs-talbot-mills
- [Verian](/demand/nz/brands/verian): Head-to-head: /demand/nz/compare/talbot-mills-vs-verian
- [Nielsen](/demand/nz/brands/nielsen): Head-to-head: /demand/nz/compare/nielsen-vs-talbot-mills
- [Horizon Research](/demand/nz/brands/horizon-research): Head-to-head: /demand/nz/compare/horizon-research-vs-talbot-mills
- [Research First](/demand/nz/brands/research-first)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Talbot Mills: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/talbot-mills

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/talbot-mills. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.