--- title: "Tala: search popularity in New Zealand" description: "A British maker of bakeware and baking tools. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/tala-bakeware" publisher: "Brandwave" --- # Tala: search popularity in New Zealand A British maker of bakeware and baking tools. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Tala - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among bakeware brands**: 0.12% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Bakeware brands | 9 | 0.12% | 20 | - [Bakeware brands](/demand/nz/categories/nz-bakeware-brands) ## Top bakeware brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tala was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tala is the sixth most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Wiltshire | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Nordic Ware | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | USA Pan | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Bakemaster | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Le Creuset | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Tala | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Pyrex | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | KitchenAid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tramontina | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about bakeware brands - Asked ChatGPT "Which bakeware brand should I buy in New Zealand?": 1. USA Pan, 2. Wiltshire, 3. Le Creuset - Asked ChatGPT "What are the best bakeware brands in New Zealand?": 1. USA Pan, 2. Nordic Ware, 3. Tala, 4. Bakemaster, 5. Wiltshire, 6. Pyrex, 7. Le Creuset - Asked ChatGPT "What's the best bakeware brand in New Zealand for home baking?": 1. USA Pan, 2. Nordic Ware, 3. Wiltshire, 4. Tala - Searched Google, AI Overview "baking tins nz": 1. Wiltshire, 2. Nordic Ware, 3. Bakemaster - Searched Google, AI Overview "cake pans nz": 1. Wiltshire, 2. Nordic Ware, 3. Le Creuset, 4. Bakemaster Not named in any answer: KitchenAid and Tramontina. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Tala changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Tala in New Zealand held steady at 20. - Across the 12 months ending September 2026, Tala’s share of searches among bakeware brands in New Zealand held steady, from 0.14% to 0.12%. ## How did search popularity change for New Zealand bakeware brands in September 2026? - In September 2026, KitchenAid gained share of searches among bakeware brands in New Zealand, from 38.1% to 39.6%. - In September 2026, Wiltshire lost share of searches among bakeware brands in New Zealand, from 5.2% to 4.4%. - In September 2026, Bakemaster rose from 8th to 7th among bakeware brands in New Zealand. - In September 2026, Pyrex rose from 4th to 3rd among bakeware brands in New Zealand. - In September 2026, USA Pan fell from 7th to 8th among bakeware brands in New Zealand. - Estimated monthly branded searches for Nordic Ware in New Zealand rose 28.6% over 12 measured months, from 70 to 90 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Bakeware brands | 20 | 0.14% | 9 | | Nov 2025 | Bakeware brands | 10 | 0.04% | 9 | | Dec 2025 | Bakeware brands | 20 | 0.08% | 9 | | Jan 2026 | Bakeware brands | 10 | 0.06% | 9 | | Feb 2026 | Bakeware brands | 20 | 0.14% | 8 | | Mar 2026 | Bakeware brands | 20 | 0.13% | 9 | | Apr 2026 | Bakeware brands | 20 | 0.13% | 9 | | May 2026 | Bakeware brands | 20 | 0.12% | 9 | | Jun 2026 | Bakeware brands | 20 | 0.12% | 9 | | Jul 2026 | Bakeware brands | 20 | 0.11% | 9 | | Aug 2026 | Bakeware brands | 20 | 0.12% | 9 | | Sep 2026 | Bakeware brands | 20 | 0.12% | 9 | ## How are Tala’s branded searches counted? Brandwave collects information about searches that people make online using Tala’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “tala bakeware” - “tala baking” ## Which bakeware brands compete with Tala? - [Le Creuset](/demand/nz/brands/le-creuset) - [KitchenAid](/demand/nz/brands/kitchenaid) - [Pyrex](/demand/nz/brands/pyrex) - [Wiltshire](/demand/nz/brands/wiltshire): Head-to-head: /demand/nz/compare/tala-bakeware-vs-wiltshire - [Tramontina](/demand/nz/brands/tramontina): Head-to-head: /demand/nz/compare/tala-bakeware-vs-tramontina - [Nordic Ware](/demand/nz/brands/nordic-ware): Head-to-head: /demand/nz/compare/nordic-ware-vs-tala-bakeware - [Bakemaster](/demand/nz/brands/bakemaster): Head-to-head: /demand/nz/compare/bakemaster-vs-tala-bakeware - [USA Pan](/demand/nz/brands/usa-pan): Head-to-head: /demand/nz/compare/tala-bakeware-vs-usa-pan ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Tala: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/tala-bakeware This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/tala-bakeware. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.