--- title: "How popular is Tala? Searches and AI answers in New Zealand" description: "A Samoan restaurant in Auckland. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/tala-auckland" publisher: "Brandwave" --- # How popular is Tala? Searches and AI answers in New Zealand A Samoan restaurant in Auckland. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Tala - **Market**: New Zealand - **Measured month**: Oct 2026 - **Share of Search among Auckland destination restaurants**: 1.6% ## Where does Tala compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Auckland destination restaurants | 6 | 1.6% | 1.6K | - [Auckland destination restaurants](/demand/nz/locations/auckland/restaurants) ## Top Auckland destination restaurants in ChatGPT and Google AI Overviews In three ChatGPT questions, Tala appeared in all three answers. Tala is the joint most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Paris Butter | 1st | 3 of 3 | 3 of 3 | | Tala | 1st | 3 of 3 | 3 of 3 | | Ahi | 3rd | 3 of 3 | 3 of 3 | | Amano | Not ranked | 0 of 3 | 0 of 3 | | Cassia | Not ranked | 1 of 3 | 1 of 3 | | Kingi | Not ranked | 0 of 3 | 0 of 3 | | Sidart | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Auckland destination restaurants - Asked ChatGPT "Which destination restaurant should I go to in Auckland, New Zealand?": 1. Tala, 2. Paris Butter, 3. Ahi - Asked ChatGPT "What are the best destination restaurants in Auckland, New Zealand?": 1. Paris Butter, 2. Ahi, 3. Cassia, 4. Tala - Asked ChatGPT "What's the best destination restaurant in Auckland, New Zealand for special occasion dinner?": 1. Paris Butter, 2. Tala, 3. Ahi Not named in any answer: Amano, Kingi and Sidart. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How has branded search demand for Tala changed in New Zealand over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Tala in New Zealand rose from 880 to 1.6K. - Across the 12 months ending October 2026, Tala’s share of searches among Auckland destination restaurants in New Zealand increased from 1.1% to 1.6%. - Across the 12 months ending October 2026, Tala’s share of searches among Auckland destination restaurants in New Zealand peaked at 4.8% in June 2026 and was lowest at 0.49% in December 2025. ## How did search popularity change for New Zealand Auckland destination restaurants in October 2026? - In October 2026, Amano gained share of searches among Auckland destination restaurants in New Zealand, from 67.4% to 70.5%. - In October 2026, Ahi gained share of searches among Auckland destination restaurants in New Zealand, from 6.8% to 7.3%. - In October 2026, Cassia lost share of searches among Auckland destination restaurants in New Zealand, from 12.2% to 10.5%. - In October 2026, Paris Butter lost share of searches among Auckland destination restaurants in New Zealand, from 9.4% to 8.2%. - In October 2026, Tala lost share of searches among Auckland destination restaurants in New Zealand, from 2.2% to 1.6%. - In October 2026, Kingi rose from 6th to 5th among Auckland destination restaurants in New Zealand. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Auckland destination restaurants | 880 | 1.1% | 6 | | Dec 2025 | Auckland destination restaurants | 480 | 0.49% | 7 | | Jan 2026 | Auckland destination restaurants | 590 | 0.62% | 7 | | Feb 2026 | Auckland destination restaurants | 480 | 0.52% | 7 | | Mar 2026 | Auckland destination restaurants | 1K | 1.1% | 6 | | Apr 2026 | Auckland destination restaurants | 480 | 0.63% | 6 | | May 2026 | Auckland destination restaurants | 390 | 0.5% | 7 | | Jun 2026 | Auckland destination restaurants | 4.4K | 4.8% | 5 | | Jul 2026 | Auckland destination restaurants | 2.9K | 3.1% | 5 | | Aug 2026 | Auckland destination restaurants | 2.4K | 2.7% | 6 | | Sep 2026 | Auckland destination restaurants | 1.9K | 2.2% | 5 | | Oct 2026 | Auckland destination restaurants | 1.6K | 1.6% | 6 | ## How are Tala’s branded searches counted? Brandwave collects information about searches that people make online using Tala’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “tala auckland” ## Which Auckland destination restaurants compete with Tala? - [Amano](/demand/nz/brands/amano) - [Cassia](/demand/nz/brands/cassia): Head-to-head: /demand/nz/compare/cassia-vs-tala-auckland - [Paris Butter](/demand/nz/brands/paris-butter): Head-to-head: /demand/nz/compare/paris-butter-vs-tala-auckland - [Ahi](/demand/nz/brands/ahi): Head-to-head: /demand/nz/compare/ahi-vs-tala-auckland - [Kingi](/demand/nz/brands/kingi): Head-to-head: /demand/nz/compare/kingi-vs-tala-auckland - [Sidart](/demand/nz/brands/sidart): Head-to-head: /demand/nz/compare/sidart-vs-tala-auckland ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Tala? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/tala-auckland This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/tala-auckland. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.