---
title: "Taking Shape: search popularity and Share of Search in New Zealand"
description: "Taking Shape sells plus-size fashion in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/taking-shape"
publisher: "Brandwave"
---

# Taking Shape: search popularity and Share of Search in New Zealand

Taking Shape sells plus-size fashion in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Taking Shape
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among plus-size fashion retailers**: 36.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Plus-size fashion retailers | 2 | 36.8% | 22.6K |

- [Plus-size fashion retailers](/demand/nz/categories/nz-plus-size-fashion)

## How has branded search demand for Taking Shape changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Taking Shape in New Zealand fell from 24.8K to 22.6K.
- Across the 11 months ending August 2026, Taking Shape’s estimated Share of Search among plus-size fashion retailers in New Zealand decreased from 37.7% to 36.8%.
- Across the 11 months ending August 2026, Taking Shape’s estimated Share of Search among plus-size fashion retailers in New Zealand peaked at 41.7% in June 2026 and was lowest at 36.6% in January 2026.

## How did search popularity change for New Zealand plus-size fashion retailers in August 2026?

- City Chic’s estimated Share of Search among plus-size fashion retailers in New Zealand has gained ground for 3 months in a row, from 54.1% to 59.4% in August 2026.
- Estimated monthly branded searches for EziBuy in New Zealand fell 50.6% over 11 measured months, from 3.6K to 1.8K in August 2026.
- Estimated monthly branded searches for Yours Clothing in New Zealand fell 18.8% over 11 measured months, from 690 to 560 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Plus-size fashion retailers | 24.8K | 37.7% | 2 |
| Nov 2025 | Plus-size fashion retailers | 30.1K | 37.8% | 2 |
| Dec 2025 | Plus-size fashion retailers | 28.2K | 41.3% | 2 |
| Jan 2026 | Plus-size fashion retailers | 23K | 36.6% | 2 |
| Feb 2026 | Plus-size fashion retailers | 22.9K | 41.3% | 2 |
| Mar 2026 | Plus-size fashion retailers | 22.6K | 39.1% | 2 |
| Apr 2026 | Plus-size fashion retailers | 22.7K | 39.1% | 2 |
| May 2026 | Plus-size fashion retailers | 27.8K | 41.2% | 2 |
| Jun 2026 | Plus-size fashion retailers | 27.8K | 41.7% | 2 |
| Jul 2026 | Plus-size fashion retailers | 22.8K | 37% | 2 |
| Aug 2026 | Plus-size fashion retailers | 22.6K | 36.8% | 2 |
| Sep 2026 | Plus-size fashion retailers | — | — | — |

## How is Taking Shape measured?

Brandwave collects information about searches that people make online using Taking Shape’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “dresses taking shape”
- “taking shape”
- “taking shape airport”
- “taking shape bra”
- “taking shape clothing”
- “taking shape jeans”
- “taking shape near me”
- “taking shape northland”
- “taking shape nz”
- “taking shape online”
- “taking shape outlet”
- “taking shape plus size”
- “taking shape sale”
- “taking shape shop”
- “takingshape”
- “takingshape com”
- “takingshape nz”

## Which plus-size fashion retailers compete with Taking Shape?

- [City Chic](/demand/nz/brands/city-chic): Head-to-head: /demand/nz/compare/city-chic-vs-taking-shape
- [EziBuy](/demand/nz/brands/ezibuy): Head-to-head: /demand/nz/compare/ezibuy-vs-taking-shape
- [Yours Clothing](/demand/nz/brands/yours-clothing): Head-to-head: /demand/nz/compare/taking-shape-vs-yours-clothing

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Taking Shape: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/taking-shape

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/taking-shape. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.