--- title: "Takeuchi: search popularity in New Zealand" description: "Takeuchi builds compact excavators and loaders. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/takeuchi" publisher: "Brandwave" --- # Takeuchi: search popularity in New Zealand Takeuchi builds compact excavators and loaders. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Takeuchi - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among excavator brands**: 2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Excavator brands | 10 | 2% | 150 | - [Excavator brands](/demand/nz/categories/nz-excavator-brands) ## Top excavator brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Takeuchi was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Takeuchi is the fifth most recommended of the 13. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Komatsu | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Kubota | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Hitachi | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Caterpillar | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Takeuchi | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Yanmar | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | CablePrice | 7th | 3 of 3 | 0 of 2 | 3 of 5 | | Sany | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Terra Cat | 9th | 3 of 3 | 0 of 2 | 3 of 5 | | Kobelco | 10th | 1 of 3 | 1 of 2 | 2 of 5 | | Bobcat | 11th | 0 of 3 | 1 of 2 | 1 of 5 | | Sumitomo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | JCB | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about excavator brands - Asked ChatGPT "Which excavator brand should I buy in New Zealand?": 1. Kubota, 2. Takeuchi, 3. Yanmar, 4. Komatsu, 5. Hitachi, 6. CablePrice, 7. Terra Cat, 8. Caterpillar - Asked ChatGPT "What are the best excavator brands in New Zealand?": 1. Kubota, 2. Komatsu, 3. Hitachi, 4. Caterpillar, 5. Takeuchi, 6. Yanmar, 7. Sany, 8. CablePrice, 9. Terra Cat, 10. Kobelco - Asked ChatGPT "What's the best excavator brand in New Zealand for earthmoving work?": 1. Komatsu, 2. Caterpillar, 3. Hitachi, 4. Kubota, 5. Takeuchi, 6. Sany, 7. Terra Cat, 8. CablePrice - Searched Google, AI Overview "best excavator": 1. Caterpillar, 2. Komatsu, 3. Hitachi, 4. Kobelco, 5. Bobcat, 6. Kubota - Searched Google, AI Overview "mini excavator brands": 1. Caterpillar Not named in any answer: Sumitomo and JCB. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Takeuchi changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Takeuchi in New Zealand fell from 170 to 150. - Across the 12 months ending September 2026, Takeuchi’s share of searches among excavator brands in New Zealand held steady at 2%. ## How did search popularity change for New Zealand excavator brands in September 2026? - In September 2026, Kobelco overtook Bobcat and 2 others to rank 9th among excavator brands in New Zealand, with 2.2% of the searches. - In September 2026, Kubota gained share of searches among excavator brands in New Zealand, from 18.3% to 23.1%. - In September 2026, Sumitomo gained share of searches among excavator brands in New Zealand, from 5.4% to 6.2%. - In September 2026, Yanmar gained share of searches among excavator brands in New Zealand, from 2.9% to 3.5%. - In September 2026, Terra Cat lost share of searches among excavator brands in New Zealand, from 39.6% to 32.4%. - In September 2026, CablePrice lost share of searches among excavator brands in New Zealand, from 14.3% to 13.5%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Excavator brands | 170 | 2% | 10 | | Nov 2025 | Excavator brands | 150 | 1.8% | 10 | | Dec 2025 | Excavator brands | 110 | 1.7% | 10 | | Jan 2026 | Excavator brands | 150 | 1.9% | 9 | | Feb 2026 | Excavator brands | 180 | 2.3% | 8 | | Mar 2026 | Excavator brands | 180 | 1.9% | 8 | | Apr 2026 | Excavator brands | 110 | 1.5% | 13 | | May 2026 | Excavator brands | 210 | 2.4% | 8 | | Jun 2026 | Excavator brands | 150 | 1.7% | 12 | | Jul 2026 | Excavator brands | 120 | 1.6% | 11 | | Aug 2026 | Excavator brands | 150 | 1.7% | 10 | | Sep 2026 | Excavator brands | 150 | 2% | 10 | ## How are Takeuchi’s branded searches counted? Brandwave collects information about searches that people make online using Takeuchi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “takeuchi digger” - “takeuchi for sale” - “takeuchi tl12r2” - “verhoeven takeuchi” ## Which excavator brands compete with Takeuchi? - [Terra Cat](/demand/nz/brands/terra-cat) - [Kubota](/demand/nz/brands/kubota) - [CablePrice](/demand/nz/brands/cableprice) - [Caterpillar](/demand/nz/brands/caterpillar) - [Sumitomo](/demand/nz/brands/sumitomo) - [Hitachi](/demand/nz/brands/hitachi) - [Yanmar](/demand/nz/brands/yanmar): Head-to-head: /demand/nz/compare/takeuchi-vs-yanmar - [Sany](/demand/nz/brands/sany): Head-to-head: /demand/nz/compare/sany-vs-takeuchi - [Kobelco](/demand/nz/brands/kobelco): Head-to-head: /demand/nz/compare/kobelco-vs-takeuchi - [Bobcat](/demand/nz/brands/bobcat): Head-to-head: /demand/nz/compare/bobcat-vs-takeuchi - [Komatsu](/demand/nz/brands/komatsu): Head-to-head: /demand/nz/compare/komatsu-vs-takeuchi - [JCB](/demand/nz/brands/jcb) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Takeuchi: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/takeuchi This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/takeuchi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.