--- title: "Tailscale: search popularity in New Zealand" description: "Tailscale provides tools and services to provide secure remote access to business networks. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/tailscale" publisher: "Brandwave" --- # Tailscale: search popularity in New Zealand Tailscale provides tools and services to provide secure remote access to business networks. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Tailscale - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among zero trust network access platforms**: 89.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Zero trust network access platforms | 1 | 89.3% | 5.4K | - [Zero trust network access platforms](/demand/nz/categories/nz-zero-trust-network-access-platforms) ## Top zero trust network access platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tailscale was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Zscaler Private Access | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Cloudflare One | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Microsoft Entra Private Access | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Twingate | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Tailscale | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | OpenVPN | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | NordLayer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | GoodAccess | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about zero trust network access platforms - Asked ChatGPT "Which zero trust network access platform should I use in New Zealand?": 1. Cloudflare One, 2. Zscaler Private Access, 3. Twingate, 4. Microsoft Entra Private Access - Asked ChatGPT "What are the best zero trust network access platforms in New Zealand?": 1. Zscaler Private Access, 2. Microsoft Entra Private Access - Asked ChatGPT "What's the best zero trust network access platform in New Zealand for secure remote access?": 1. Zscaler Private Access, 2. Cloudflare One, 3. Microsoft Entra Private Access - Searched Google, AI Overview "zero trust network access platform": 1. Tailscale - Searched Google, AI Overview "best remote access software": named none of the brands we track Not named in any answer: OpenVPN, NordLayer and GoodAccess. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Tailscale changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Tailscale in New Zealand rose from 2.9K to 5.4K. - Across the 12 months ending September 2026, Tailscale’s share of searches among zero trust network access platforms in New Zealand increased from 76.7% to 89.3%. ## How did search popularity change for New Zealand zero trust network access platforms in September 2026? - In September 2026, Tailscale gained share of searches among zero trust network access platforms in New Zealand, from 87.4% to 89.3%. - In September 2026, OpenVPN lost share of searches among zero trust network access platforms in New Zealand, from 7.8% to 6.4%. - Twingate’s share of searches among zero trust network access platforms in New Zealand has lost ground for 3 months in a row, from 3.2% to 1.8% in September 2026. - Cloudflare One’s share of searches among zero trust network access platforms in New Zealand has lost ground for 3 months in a row, from 2.1% to 1.2% in September 2026. - In September 2026, Microsoft Entra Private Access rose from 6th to 5th among zero trust network access platforms in New Zealand. - In September 2026, NordLayer fell from 5th to 6th among zero trust network access platforms in New Zealand. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Zero trust network access platforms | 2.9K | 76.7% | 1 | | Nov 2025 | Zero trust network access platforms | 2.9K | 79.2% | 1 | | Dec 2025 | Zero trust network access platforms | 2.9K | 79.9% | 1 | | Jan 2026 | Zero trust network access platforms | 3.6K | 81.4% | 1 | | Feb 2026 | Zero trust network access platforms | 3.6K | 82% | 1 | | Mar 2026 | Zero trust network access platforms | 4.4K | 84.6% | 1 | | Apr 2026 | Zero trust network access platforms | 4.4K | 85.4% | 1 | | May 2026 | Zero trust network access platforms | 4.4K | 83.8% | 1 | | Jun 2026 | Zero trust network access platforms | 4.4K | 83.7% | 1 | | Jul 2026 | Zero trust network access platforms | 5.4K | 88.5% | 1 | | Aug 2026 | Zero trust network access platforms | 5.4K | 87.4% | 1 | | Sep 2026 | Zero trust network access platforms | 5.4K | 89.3% | 1 | ## How are Tailscale’s branded searches counted? Brandwave collects information about searches that people make online using Tailscale’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “tailscale” ## Which zero trust network access platforms compete with Tailscale? - [OpenVPN](/demand/nz/brands/openvpn): Head-to-head: /demand/nz/compare/openvpn-vs-tailscale - [Twingate](/demand/nz/brands/twingate): Head-to-head: /demand/nz/compare/tailscale-vs-twingate - [Cloudflare One](/demand/nz/brands/cloudflare-one): Head-to-head: /demand/nz/compare/cloudflare-one-vs-tailscale - [Microsoft Entra Private Access](/demand/nz/brands/microsoft-entra-private-access): Head-to-head: /demand/nz/compare/microsoft-entra-private-access-vs-tailscale - [NordLayer](/demand/nz/brands/nordlayer): Head-to-head: /demand/nz/compare/nordlayer-vs-tailscale - [GoodAccess](/demand/nz/brands/goodaccess) - [Zscaler Private Access](/demand/nz/brands/zscaler-private-access) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Tailscale: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/tailscale This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/tailscale. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.