--- title: "tado: search popularity in New Zealand" description: "tado offers connected thermostats for the home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/tado" publisher: "Brandwave" --- # tado: search popularity in New Zealand tado offers connected thermostats for the home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: tado - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among smart thermostat brands**: 1.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Smart thermostat brands | 5 | 1.4% | 70 | - [Smart thermostat brands](/demand/nz/categories/nz-smart-thermostat-brands) ## Top smart thermostat brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, tado was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. tado is the joint fourth most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Google Nest | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | ecobee | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Mitsubishi Electric | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Daikin | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Honeywell | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | tado | 4th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about smart thermostat brands - Asked ChatGPT "Which smart thermostat brand should I buy in New Zealand?": 1. tado, 2. Google Nest, 3. ecobee - Asked ChatGPT "What are the best smart thermostat brands in New Zealand?": 1. tado, 2. Google Nest, 3. Daikin, 4. Mitsubishi Electric - Asked ChatGPT "What's the best smart thermostat brand in New Zealand for home heating control?": 1. Mitsubishi Electric, 2. Daikin - Searched Google, AI Overview "smart thermostat brands": 1. Google Nest, 2. ecobee, 3. Honeywell - Searched Google, AI Overview "best smart thermostat": 1. ecobee, 2. Honeywell, 3. Google Nest Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for tado changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for tado in New Zealand rose from 50 to 70. - Across the 12 months ending September 2026, tado’s share of searches among smart thermostat brands in New Zealand increased from 0.82% to 1.4%. ## How did search popularity change for New Zealand smart thermostat brands in September 2026? - In September 2026, tado overtook ecobee to rank 5th among smart thermostat brands in New Zealand, with 1.4% of the searches. - In September 2026, Mitsubishi Electric gained share of searches among smart thermostat brands in New Zealand, from 11.4% to 14.3%. - In September 2026, Google Nest lost share of searches among smart thermostat brands in New Zealand, from 47.1% to 44.8%. - In September 2026, ecobee lost share of searches among smart thermostat brands in New Zealand, from 1.7% to 0.99%. - In September 2026, Honeywell rose from 5th to 4th among smart thermostat brands in New Zealand. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Smart thermostat brands | 50 | 0.82% | 5 | | Nov 2025 | Smart thermostat brands | 50 | 0.69% | 6 | | Dec 2025 | Smart thermostat brands | 70 | 0.98% | 5 | | Jan 2026 | Smart thermostat brands | 70 | 1.1% | 6 | | Feb 2026 | Smart thermostat brands | 50 | 0.8% | 5 | | Mar 2026 | Smart thermostat brands | 70 | 1.1% | 5 | | Apr 2026 | Smart thermostat brands | 50 | 0.79% | 6 | | May 2026 | Smart thermostat brands | 40 | 0.55% | 6 | | Jun 2026 | Smart thermostat brands | 50 | 0.65% | 6 | | Jul 2026 | Smart thermostat brands | 50 | 0.79% | 6 | | Aug 2026 | Smart thermostat brands | 50 | 0.79% | 6 | | Sep 2026 | Smart thermostat brands | 70 | 1.4% | 5 | ## How are tado’s branded searches counted? Brandwave collects information about searches that people make online using tado’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “tado” ## Which smart thermostat brands compete with tado? - [Google Nest](/demand/nz/brands/google-nest): Head-to-head: /demand/nz/compare/google-nest-vs-tado - [Daikin](/demand/nz/brands/daikin): Head-to-head: /demand/nz/compare/daikin-vs-tado - [Mitsubishi Electric](/demand/nz/brands/mitsubishi-electric): Head-to-head: /demand/nz/compare/mitsubishi-electric-vs-tado - [Honeywell](/demand/nz/brands/honeywell): Head-to-head: /demand/nz/compare/honeywell-vs-tado - [ecobee](/demand/nz/brands/ecobee): Head-to-head: /demand/nz/compare/ecobee-vs-tado ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "tado: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/tado This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/tado. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.