--- title: "Tactix: search popularity in New Zealand" description: "Tactix makes toolboxes and hand tools. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/tactix" publisher: "Brandwave" --- # Tactix: search popularity in New Zealand Tactix makes toolboxes and hand tools. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Tactix - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among toolbox brands**: 1.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Toolbox brands | 5 | 1.2% | 220 | - [Toolbox brands](/demand/nz/categories/nz-toolbox-brands) ## Top toolbox brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tactix was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tactix is the sixth most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Milwaukee | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | DeWalt | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Makita | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Stanley | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Stanley | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Tactix | 6th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about toolbox brands - Asked ChatGPT "Which toolbox brand should I buy in New Zealand?": 1. Milwaukee, 2. DeWalt, 3. Stanley, 4. Stanley - Asked ChatGPT "What are the best toolbox brands in New Zealand?": 1. Milwaukee, 2. DeWalt, 3. Makita, 4. Stanley, 5. Stanley, 6. Tactix - Asked ChatGPT "What's the best toolbox brand in New Zealand for tool storage?": 1. Milwaukee, 2. DeWalt, 3. Makita, 4. Tactix - Searched Google, AI Overview "tool chest nz": named none of the brands we track - Searched Google, AI Overview "heavy duty toolbox": 1. DeWalt Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Tactix changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Tactix in New Zealand fell from 290 to 220. - Across the 12 months ending September 2026, Tactix’s share of searches among toolbox brands in New Zealand decreased from 1.9% to 1.2%. - Across the 12 months ending September 2026, Tactix’s share of searches among toolbox brands in New Zealand peaked at 13.5% in May 2026 and was lowest at 1.2% in December 2025. ## How did search popularity change for New Zealand toolbox brands in September 2026? - In September 2026, Makita gained share of searches among toolbox brands in New Zealand, from 43.3% to 49.8%. - In September 2026, Milwaukee lost share of searches among toolbox brands in New Zealand, from 21.3% to 16.1%. - In September 2026, DeWalt lost share of searches among toolbox brands in New Zealand, from 28.4% to 27.3%. - Tactix’s share of searches among toolbox brands in New Zealand has lost ground for 3 months in a row, from 8.9% to 1.2% in September 2026. - Estimated monthly branded searches for Stanley in New Zealand rose 43.8% over 12 measured months, from 640 to 920 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Toolbox brands | 290 | 1.9% | 5 | | Nov 2025 | Toolbox brands | 270 | 1.6% | 5 | | Dec 2025 | Toolbox brands | 180 | 1.2% | 5 | | Jan 2026 | Toolbox brands | 220 | 1.5% | 5 | | Feb 2026 | Toolbox brands | 410 | 2.7% | 5 | | Mar 2026 | Toolbox brands | 600 | 3.8% | 5 | | Apr 2026 | Toolbox brands | 1.9K | 11.5% | 4 | | May 2026 | Toolbox brands | 2.4K | 13.5% | 4 | | Jun 2026 | Toolbox brands | 1.6K | 8.9% | 4 | | Jul 2026 | Toolbox brands | 290 | 1.9% | 5 | | Aug 2026 | Toolbox brands | 290 | 1.7% | 5 | | Sep 2026 | Toolbox brands | 220 | 1.2% | 5 | ## How are Tactix’s branded searches counted? Brandwave collects information about searches that people make online using Tactix’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “tactix” - “tactix toolbox” ## Which toolbox brands compete with Tactix? - [Makita](/demand/nz/brands/makita): Head-to-head: /demand/nz/compare/makita-vs-tactix - [DeWalt](/demand/nz/brands/dewalt): Head-to-head: /demand/nz/compare/dewalt-vs-tactix - [Milwaukee](/demand/nz/brands/milwaukee): Head-to-head: /demand/nz/compare/milwaukee-vs-tactix - [Stanley](/demand/nz/brands/stanley-tools): Head-to-head: /demand/nz/compare/stanley-tools-vs-tactix - [Stanley](/demand/nz/brands/stanley-wheelbarrow): Head-to-head: /demand/nz/compare/stanley-wheelbarrow-vs-tactix ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Tactix: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/tactix This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/tactix. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.