---
title: "Tableau: search popularity and Share of Search in New Zealand"
description: "Tableau is a business intelligence tool used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/tableau"
publisher: "Brandwave"
---

# Tableau: search popularity and Share of Search in New Zealand

Tableau is a business intelligence tool used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Tableau
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among business intelligence tools**: 11.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Business intelligence tools | 2 | 11.2% | 1.4K |

- [Business intelligence tools](/demand/nz/categories/nz-business-intelligence-tools)

## How has branded search demand for Tableau changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Tableau in New Zealand held steady at 1.4K.
- Across the 11 months ending August 2026, Tableau’s estimated Share of Search among business intelligence tools in New Zealand peaked at 13.3% in May 2026 and was lowest at 7.6% in June 2026.

## How did search popularity change for New Zealand business intelligence tools in August 2026?

- In August 2026, Tableau gained estimated Share of Search among business intelligence tools in New Zealand, from 9.6% to 11.2%.
- In August 2026, Metabase gained estimated Share of Search among business intelligence tools in New Zealand, from 2.3% to 3.3%.
- In August 2026, Power BI lost estimated Share of Search among business intelligence tools in New Zealand, from 75.4% to 73%.
- In August 2026, Looker Studio lost estimated Share of Search among business intelligence tools in New Zealand, from 8.8% to 8%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Business intelligence tools | 1.4K | 10.8% | 2 |
| Nov 2025 | Business intelligence tools | 1.4K | 11.1% | 2 |
| Dec 2025 | Business intelligence tools | 960 | 10% | 2 |
| Jan 2026 | Business intelligence tools | 1.1K | 10.5% | 3 |
| Feb 2026 | Business intelligence tools | 1.4K | 11.4% | 2 |
| Mar 2026 | Business intelligence tools | 1.8K | 11.7% | 2 |
| Apr 2026 | Business intelligence tools | 1.4K | 11.3% | 2 |
| May 2026 | Business intelligence tools | 1.8K | 13.3% | 2 |
| Jun 2026 | Business intelligence tools | 1.2K | 7.6% | 3 |
| Jul 2026 | Business intelligence tools | 1.1K | 9.6% | 2 |
| Aug 2026 | Business intelligence tools | 1.4K | 11.2% | 2 |
| Sep 2026 | Business intelligence tools | — | — | — |

## How is Tableau measured?

Brandwave collects information about searches that people make online using Tableau’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “tableau”
- “tableau bi”
- “tableau com”
- “tableau dashboard”
- “tableau data visualisation”
- “tableau near me”
- “tableau nz”
- “tableau online”
- “tableau reports”

## Which business intelligence tools compete with Tableau?

- [Power BI](/demand/nz/brands/power-bi): Head-to-head: /demand/nz/compare/power-bi-vs-tableau
- [Looker Studio](/demand/nz/brands/looker-studio): Head-to-head: /demand/nz/compare/looker-studio-vs-tableau
- [Qlik](/demand/nz/brands/qlik): Head-to-head: /demand/nz/compare/qlik-vs-tableau
- [Metabase](/demand/nz/brands/metabase): Head-to-head: /demand/nz/compare/metabase-vs-tableau

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Tableau: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/tableau

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/tableau. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.