---
title: "T2: search popularity and Share of Search in New Zealand"
description: "T2 is a tea brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/t2"
publisher: "Brandwave"
---

# T2: search popularity and Share of Search in New Zealand

T2 is a tea brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: T2
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among tea brands**: 20.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Tea brands | 2 | 20.5% | 3.6K |

- [Tea brands](/demand/nz/categories/nz-tea-brands)

## How has branded search demand for T2 changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for T2 in New Zealand fell from 4.4K to 3.6K.
- Across the 11 months ending August 2026, T2’s estimated Share of Search among tea brands in New Zealand decreased from 29.7% to 20.5%.
- Across the 11 months ending August 2026, T2’s estimated Share of Search among tea brands in New Zealand peaked at 49.7% in December 2025 and was lowest at 20.4% in July 2026.
- Across the 11 months ending August 2026, T2 fell from 1st to 2nd among tea brands in New Zealand.

## How did search popularity change for New Zealand tea brands in August 2026?

- In August 2026, Healtheries gained estimated Share of Search among tea brands in New Zealand, from 24.1% to 27.2%.
- In August 2026, Dilmah gained estimated Share of Search among tea brands in New Zealand, from 18.2% to 18.9%.
- In August 2026, Lipton lost estimated Share of Search among tea brands in New Zealand, from 15.8% to 13.1%.
- In August 2026, Pukka lost estimated Share of Search among tea brands in New Zealand, from 6.8% to 6%.
- Estimated monthly branded searches for Twinings in New Zealand rose 42% over 11 measured months, from 1.3K to 1.9K in August 2026.
- Estimated monthly branded searches for Bell Tea in New Zealand rose 21.8% over 11 measured months, from 550 to 670 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Tea brands | 4.4K | 29.7% | 1 |
| Nov 2025 | Tea brands | 6.6K | 40% | 1 |
| Dec 2025 | Tea brands | 8.7K | 49.7% | 1 |
| Jan 2026 | Tea brands | 4.2K | 28.6% | 1 |
| Feb 2026 | Tea brands | 3.2K | 25.3% | 2 |
| Mar 2026 | Tea brands | 3.6K | 24.5% | 2 |
| Apr 2026 | Tea brands | 3.5K | 24.6% | 2 |
| May 2026 | Tea brands | 3.7K | 22.3% | 2 |
| Jun 2026 | Tea brands | 4K | 23% | 2 |
| Jul 2026 | Tea brands | 3.4K | 20.4% | 2 |
| Aug 2026 | Tea brands | 3.6K | 20.5% | 2 |
| Sep 2026 | Tea brands | — | — | — |

## How is T2 measured?

Brandwave collects information about searches that people make online using T2’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “peppermint tea t2”
- “sleep tea t2”
- “t2 earl grey tea”
- “t2 french earl grey tea”
- “t2 green tea”
- “t2 iced tea”
- “t2 tea”
- “t2 tea bags”
- “t2 tea cups”
- “t2 tea locations”
- “t2 tea near me”
- “t2 tea pots”
- “t2 tea queen st”
- “t2 tea shop”
- “t2 tummy tea”

## Which tea brands compete with T2?

- [Healtheries](/demand/nz/brands/healtheries): Head-to-head: /demand/nz/compare/healtheries-vs-t2
- [Dilmah](/demand/nz/brands/dilmah): Head-to-head: /demand/nz/compare/dilmah-vs-t2
- [Lipton](/demand/nz/brands/lipton): Head-to-head: /demand/nz/compare/lipton-vs-t2
- [Twinings](/demand/nz/brands/twinings): Head-to-head: /demand/nz/compare/t2-vs-twinings
- [Pukka](/demand/nz/brands/pukka): Head-to-head: /demand/nz/compare/pukka-vs-t2
- [Bell Tea](/demand/nz/brands/bell-tea)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "T2: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/t2

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/t2. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.