---
title: "t leaf T: search popularity in New Zealand"
description: "t leaf T is a tea infuser brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/t-leaf-t"
publisher: "Brandwave"
---

# t leaf T: search popularity in New Zealand

t leaf T is a tea infuser brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: t leaf T
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among tea infuser brands**: 4.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Tea infuser brands | 3 | 4.3% | 720 |

- [Tea infuser brands](/demand/nz/categories/nz-tea-infuser-brands)

## Top tea infuser brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, t leaf T was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. t leaf T is the third most recommended of the seven.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Webster’s Tea | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Bento Ninja | 2nd | 1 of 3 | 2 of 2 | 3 of 5 |
| t leaf T | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| OXO | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| T2 | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Frank Green | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Bodum | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about tea infuser brands

- Asked ChatGPT "Which tea infuser brand should I buy in New Zealand?": 1. OXO, 2. T2, 3. Webster’s Tea
- Asked ChatGPT "What are the best tea infuser brands in New Zealand?": 1. Webster’s Tea, 2. t leaf T, 3. Bento Ninja
- Asked ChatGPT "What's the best tea infuser brand in New Zealand for loose leaf tea?": 1. Webster’s Tea, 2. t leaf T
- Searched Google, AI Overview "tea infuser nz": 1. Bento Ninja, 2. Webster’s Tea
- Searched Google, AI Overview "loose leaf infuser": 1. Bento Ninja, 2. Webster’s Tea

Not named in any answer: Frank Green and Bodum.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How has branded search demand for t leaf T changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for t leaf T in New Zealand fell from 880 to 720.
- Across the 12 months ending September 2026, t leaf T’s share of searches among tea infuser brands in New Zealand increased from 3.7% to 4.3%.
- Across the 12 months ending September 2026, t leaf T’s share of searches among tea infuser brands in New Zealand peaked at 4.4% in July 2026 and was lowest at 2.4% in December 2025.

## How did search popularity change for New Zealand tea infuser brands in September 2026?

- In September 2026, t leaf T overtook Webster’s Tea to rank 3rd among tea infuser brands in New Zealand, with 4.3% of the searches.
- In September 2026, T2 gained share of searches among tea infuser brands in New Zealand, from 9.2% to 13%.
- In September 2026, Frank Green lost share of searches among tea infuser brands in New Zealand, from 80.1% to 74%.
- Estimated monthly branded searches for Bodum in New Zealand fell 19.2% over 12 measured months, from 520 to 420 in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Tea infuser brands | 880 | 3.7% | 3 |
| Nov 2025 | Tea infuser brands | 1.3K | 3.7% | 3 |
| Dec 2025 | Tea infuser brands | 880 | 2.4% | 4 |
| Jan 2026 | Tea infuser brands | 590 | 2.5% | 4 |
| Feb 2026 | Tea infuser brands | 480 | 2.6% | 4 |
| Mar 2026 | Tea infuser brands | 590 | 3.1% | 3 |
| Apr 2026 | Tea infuser brands | 590 | 3.6% | 3 |
| May 2026 | Tea infuser brands | 720 | 3.7% | 4 |
| Jun 2026 | Tea infuser brands | 590 | 3.5% | 4 |
| Jul 2026 | Tea infuser brands | 720 | 4.4% | 3 |
| Aug 2026 | Tea infuser brands | 720 | 3.1% | 4 |
| Sep 2026 | Tea infuser brands | 720 | 4.3% | 3 |

## How are t leaf T’s branded searches counted?

Brandwave collects information about searches that people make online using t leaf T’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “t leaf t”

## Which tea infuser brands compete with t leaf T?

- [Frank Green](/demand/nz/brands/frank-green): Head-to-head: /demand/nz/compare/frank-green-vs-t-leaf-t
- [T2](/demand/nz/brands/t2): Head-to-head: /demand/nz/compare/t-leaf-t-vs-t2
- [Webster’s Tea](/demand/nz/brands/websters-tea): Head-to-head: /demand/nz/compare/t-leaf-t-vs-websters-tea
- [Bodum](/demand/nz/brands/bodum): Head-to-head: /demand/nz/compare/bodum-vs-t-leaf-t
- [OXO](/demand/nz/brands/oxo): Head-to-head: /demand/nz/compare/oxo-vs-t-leaf-t
- [Bento Ninja](/demand/nz/brands/bento-ninja)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "t leaf T: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/t-leaf-t

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/t-leaf-t. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
