---
title: "Synthesia: search popularity and Share of Search in New Zealand"
description: "Synthesia is an AI avatar video platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/synthesia"
publisher: "Brandwave"
---

# Synthesia: search popularity and Share of Search in New Zealand

Synthesia is an AI avatar video platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Synthesia
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among AI video generators**: 10.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| AI video generators | 4 | 10.6% | 950 |

- [AI video generators](/demand/nz/categories/nz-ai-video-generators)

## How has branded search demand for Synthesia changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Synthesia in New Zealand fell from 1.5K to 950.
- Across the 11 months ending August 2026, Synthesia’s estimated Share of Search among AI video generators in New Zealand increased from 4% to 10.6%.
- Across the 11 months ending August 2026, Synthesia’s estimated Share of Search among AI video generators in New Zealand peaked at 11.4% in June 2026 and was lowest at 4% in October 2025.

## How did search popularity change for New Zealand AI video generators in August 2026?

- In August 2026, Synthesia overtook Runway to rank 4th among AI video generators in New Zealand, at 10.6%.
- In August 2026, Runway gained estimated Share of Search among AI video generators in New Zealand, from 8.8% to 10.2%.
- In August 2026, HeyGen gained estimated Share of Search among AI video generators in New Zealand, from 25.8% to 27.1%.
- In August 2026, Kling AI lost estimated Share of Search among AI video generators in New Zealand, from 32.8% to 29%.
- In August 2026, Pika lost estimated Share of Search among AI video generators in New Zealand, from 4.7% to 3.7%.
- Estimated monthly branded searches for Sora in New Zealand fell 94.2% over 11 measured months, from 29.8K to 1.7K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | AI video generators | 1.5K | 4% | 4 |
| Nov 2025 | AI video generators | 1.5K | 7.1% | 4 |
| Dec 2025 | AI video generators | 1.1K | 7.8% | 5 |
| Jan 2026 | AI video generators | 1.1K | 7.5% | 5 |
| Feb 2026 | AI video generators | 1.1K | 8.9% | 4 |
| Mar 2026 | AI video generators | 1.4K | 9.2% | 5 |
| Apr 2026 | AI video generators | 1.1K | 9.1% | 5 |
| May 2026 | AI video generators | 1.1K | 9.5% | 5 |
| Jun 2026 | AI video generators | 1.1K | 11.4% | 4 |
| Jul 2026 | AI video generators | 830 | 8.8% | 5 |
| Aug 2026 | AI video generators | 950 | 10.6% | 4 |
| Sep 2026 | AI video generators | — | — | — |

## How is Synthesia measured?

Brandwave collects information about searches that people make online using Synthesia’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “synthesia”
- “synthesia ai”
- “synthesia ai video”
- “synthesia io”
- “synthesia online”

## Which AI video generators compete with Synthesia?

- [Kling AI](/demand/nz/brands/kling-ai): Head-to-head: /demand/nz/compare/kling-ai-vs-synthesia
- [HeyGen](/demand/nz/brands/heygen): Head-to-head: /demand/nz/compare/heygen-vs-synthesia
- [Sora](/demand/nz/brands/sora): Head-to-head: /demand/nz/compare/sora-vs-synthesia
- [Runway](/demand/nz/brands/runway): Head-to-head: /demand/nz/compare/runway-vs-synthesia
- [Pika](/demand/nz/brands/pika): Head-to-head: /demand/nz/compare/pika-vs-synthesia

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Synthesia: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/synthesia

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/synthesia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.