---
title: "Synology: search popularity and Share of Search in New Zealand"
description: "Synology makes network storage sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/synology"
publisher: "Brandwave"
---

# Synology: search popularity and Share of Search in New Zealand

Synology makes network storage sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Synology
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among network storage brands**: 54%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Network storage brands | 1 | 54% | 1.7K |

- [Network storage brands](/demand/nz/categories/nz-nas-brands)

## How has branded search demand for Synology changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Synology in New Zealand fell from 1.9K to 1.7K.
- Across the 11 months ending August 2026, Synology’s estimated Share of Search among network storage brands in New Zealand decreased from 54.7% to 54%.
- Across the 11 months ending August 2026, Synology’s estimated Share of Search among network storage brands in New Zealand peaked at 60.4% in June 2026 and was lowest at 50.5% in December 2025.

## How did search popularity change for New Zealand network storage brands in August 2026?

- In August 2026, UGREEN NASync gained estimated Share of Search among network storage brands in New Zealand, from 20.6% to 28.6%.
- In August 2026, QNAP lost estimated Share of Search among network storage brands in New Zealand, from 17.5% to 12.9%.
- In August 2026, Synology lost estimated Share of Search among network storage brands in New Zealand, from 57% to 54%.
- Estimated monthly branded searches for TerraMaster in New Zealand rose 16.7% over 11 measured months, from 60 to 70 in August 2026.
- Estimated monthly branded searches for WD My Cloud in New Zealand fell 56.3% over 11 measured months, from 160 to 70 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Network storage brands | 1.9K | 54.7% | 1 |
| Nov 2025 | Network storage brands | 1.8K | 52.2% | 1 |
| Dec 2025 | Network storage brands | 1.6K | 50.5% | 1 |
| Jan 2026 | Network storage brands | 1.6K | 51.9% | 1 |
| Feb 2026 | Network storage brands | 1.5K | 57.2% | 1 |
| Mar 2026 | Network storage brands | 1.6K | 53.8% | 1 |
| Apr 2026 | Network storage brands | 1.8K | 57.5% | 1 |
| May 2026 | Network storage brands | 1.9K | 59.1% | 1 |
| Jun 2026 | Network storage brands | 1.8K | 60.4% | 1 |
| Jul 2026 | Network storage brands | 1.7K | 57% | 1 |
| Aug 2026 | Network storage brands | 1.7K | 54% | 1 |
| Sep 2026 | Network storage brands | — | — | — |

## How is Synology measured?

Brandwave collects information about searches that people make online using Synology’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “find my synology”
- “find nas synology”
- “find synology”
- “nas server synology”
- “nas synology”
- “synology”
- “synology assistant”
- “synology backup”
- “synology com”
- “synology diskstation”
- “synology drive”
- “synology ds923”
- “synology nas”
- “synology nas drive”
- “synology near me”
- “synology nz”
- “synology online”
- “synology quickconnect”
- “synology router”
- “synology surveillance station”

## Which network storage brands compete with Synology?

- [UGREEN NASync](/demand/nz/brands/ugreen-nasync): Head-to-head: /demand/nz/compare/synology-vs-ugreen-nasync
- [QNAP](/demand/nz/brands/qnap): Head-to-head: /demand/nz/compare/qnap-vs-synology
- [TerraMaster](/demand/nz/brands/terramaster): Head-to-head: /demand/nz/compare/synology-vs-terramaster
- [WD My Cloud](/demand/nz/brands/wd-my-cloud): Head-to-head: /demand/nz/compare/synology-vs-wd-my-cloud

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Synology: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/synology

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/synology. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.