---
title: "Swisse: search popularity and Share of Search in New Zealand"
description: "Swisse is a vitamin and supplement brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/swisse"
publisher: "Brandwave"
---

# Swisse: search popularity and Share of Search in New Zealand

Swisse is a vitamin and supplement brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Swisse
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among supplement brands**: 10.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Supplement brands | 5 | 10.2% | 2.2K |

- [Supplement brands](/demand/nz/categories/nz-supplement-brands)

## How has branded search demand for Swisse changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Swisse in New Zealand fell from 2.3K to 2.2K.
- Across the 11 months ending August 2026, Swisse’s estimated Share of Search among supplement brands in New Zealand decreased from 12.4% to 10.2%.
- Across the 11 months ending August 2026, Swisse’s estimated Share of Search among supplement brands in New Zealand peaked at 12.4% in October 2025 and was lowest at 10% in June 2026.
- Across the 11 months ending August 2026, Swisse fell from 4th to 5th among supplement brands in New Zealand.

## How did search popularity change for New Zealand supplement brands in August 2026?

- In August 2026, Healtheries gained estimated Share of Search among supplement brands in New Zealand, from 21.2% to 22.6%.
- In August 2026, Kiwiherb gained estimated Share of Search among supplement brands in New Zealand, from 8.6% to 9.4%.
- In August 2026, Clinicians lost estimated Share of Search among supplement brands in New Zealand, from 11.2% to 10.2%.
- In August 2026, Blackmores lost estimated Share of Search among supplement brands in New Zealand, from 16.3% to 15.6%.
- In August 2026, Thompson's lost estimated Share of Search among supplement brands in New Zealand, from 6% to 5.5%.
- Estimated monthly branded searches for Nature's Way in New Zealand rose 83.3% over 11 measured months, from 120 to 220 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Supplement brands | 2.3K | 12.4% | 4 |
| Nov 2025 | Supplement brands | 2K | 11.5% | 5 |
| Dec 2025 | Supplement brands | 1.6K | 11.3% | 4 |
| Jan 2026 | Supplement brands | 2K | 11.5% | 4 |
| Feb 2026 | Supplement brands | 1.8K | 11.4% | 4 |
| Mar 2026 | Supplement brands | 2.2K | 11.3% | 4 |
| Apr 2026 | Supplement brands | 2.2K | 11.9% | 4 |
| May 2026 | Supplement brands | 2.2K | 11.1% | 4 |
| Jun 2026 | Supplement brands | 1.9K | 10% | 5 |
| Jul 2026 | Supplement brands | 2K | 10.4% | 5 |
| Aug 2026 | Supplement brands | 2.2K | 10.2% | 5 |
| Sep 2026 | Supplement brands | — | — | — |

## How is Swisse measured?

Brandwave collects information about searches that people make online using Swisse’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “swisse”
- “swisse bright skin”
- “swisse calcium vitamin d”
- “swisse collagen”
- “swisse fish oil”
- “swisse hair skin nails”
- “swisse liver detox”
- “swisse magnesium”
- “swisse magnesium sleep”
- “swisse mens multivitamin”
- “swisse multivitamin”
- “swisse near me”
- “swisse nz”
- “swisse probiotic”
- “swisse q10”
- “swisse sleep”
- “swisse supplements”
- “swisse vitamin”
- “swisse vitamin c”
- “swisse vitamin d”
- “swisse womens multivitamin”

## Which supplement brands compete with Swisse?

- [Go Healthy](/demand/nz/brands/go-healthy)
- [Healtheries](/demand/nz/brands/healtheries): Head-to-head: /demand/nz/compare/healtheries-vs-swisse
- [Blackmores](/demand/nz/brands/blackmores): Head-to-head: /demand/nz/compare/blackmores-vs-swisse
- [Clinicians](/demand/nz/brands/clinicians): Head-to-head: /demand/nz/compare/clinicians-vs-swisse
- [Kiwiherb](/demand/nz/brands/kiwiherb): Head-to-head: /demand/nz/compare/kiwiherb-vs-swisse
- [Thompson's](/demand/nz/brands/thompsons): Head-to-head: /demand/nz/compare/swisse-vs-thompsons
- [Good Health](/demand/nz/brands/good-health)
- [Nature's Way](/demand/nz/brands/natures-way)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Swisse: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/swisse

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/swisse. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.