--- title: "Swiss Deli: search popularity in New Zealand" description: "Swiss Deli is a sausage and smallgoods brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/swiss-deli" publisher: "Brandwave" --- # Swiss Deli: search popularity in New Zealand Swiss Deli is a sausage and smallgoods brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Swiss Deli - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among sausage and smallgoods brands**: 3.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Sausage and smallgoods brands | 4 | 3.7% | 590 | - [Sausage and smallgoods brands](/demand/nz/categories/nz-smallgoods-brands) ## Top sausage and smallgoods brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Swiss Deli was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Swiss Deli is the fifth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hellers | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | The Kiwi Butcher Shop | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Westmere Butchery | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Verkerks | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Swiss Deli | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Freedom Farms | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Primo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sausage and smallgoods brands - Asked ChatGPT "Which sausage or smallgoods brand should I buy in New Zealand?": 1. Hellers, 2. The Kiwi Butcher Shop, 3. Verkerks - Asked ChatGPT "What are the best sausage and smallgoods brands in New Zealand?": 1. Hellers, 2. Verkerks, 3. The Kiwi Butcher Shop, 4. Westmere Butchery, 5. Swiss Deli - Asked ChatGPT "What's the best sausage or smallgoods brand in New Zealand for everyday meals?": 1. Hellers, 2. The Kiwi Butcher Shop, 3. Swiss Deli - Searched Google, AI Overview "best bacon nz": named none of the brands we track - Searched Google, AI Overview "smallgoods nz": 1. Westmere Butchery, 2. Hellers Not named in any answer: Freedom Farms and Primo. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Swiss Deli changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Swiss Deli in New Zealand fell from 1K to 590. - Across the 12 months ending September 2026, Swiss Deli’s share of searches among sausage and smallgoods brands in New Zealand held steady at 3.7%. ## How did search popularity change for New Zealand sausage and smallgoods brands in September 2026? - In September 2026, Hellers gained share of searches among sausage and smallgoods brands in New Zealand, from 23.6% to 24.5%. - In September 2026, Westmere Butchery lost share of searches among sausage and smallgoods brands in New Zealand, from 52.1% to 51.3%. - Freedom Farms’ share of searches among sausage and smallgoods brands in New Zealand has gained ground for 3 months in a row, from 1.2% to 2% in September 2026. - Estimated monthly branded searches for Primo in New Zealand rose 50% over 12 measured months, from 20 to 30 in September 2026. - Estimated monthly branded searches for Swiss Deli in New Zealand fell 41% over 12 measured months, from 1K to 590 in September 2026. - Estimated monthly branded searches for The Kiwi Butcher Shop in New Zealand fell 18.8% over 12 measured months, from 480 to 390 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Sausage and smallgoods brands | 1K | 3.7% | 4 | | Nov 2025 | Sausage and smallgoods brands | 880 | 3.7% | 4 | | Dec 2025 | Sausage and smallgoods brands | 1.3K | 3.7% | 5 | | Jan 2026 | Sausage and smallgoods brands | 880 | 3.5% | 4 | | Feb 2026 | Sausage and smallgoods brands | 720 | 4% | 4 | | Mar 2026 | Sausage and smallgoods brands | 720 | 3.8% | 4 | | Apr 2026 | Sausage and smallgoods brands | 720 | 4.2% | 4 | | May 2026 | Sausage and smallgoods brands | 720 | 4% | 4 | | Jun 2026 | Sausage and smallgoods brands | 720 | 4.1% | 4 | | Jul 2026 | Sausage and smallgoods brands | 720 | 4.5% | 4 | | Aug 2026 | Sausage and smallgoods brands | 590 | 3.8% | 4 | | Sep 2026 | Sausage and smallgoods brands | 590 | 3.7% | 4 | ## How are Swiss Deli’s branded searches counted? Brandwave collects information about searches that people make online using Swiss Deli’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “swiss deli” ## Which sausage and smallgoods brands compete with Swiss Deli? - [Westmere Butchery](/demand/nz/brands/westmere-butchery): Head-to-head: /demand/nz/compare/swiss-deli-vs-westmere-butchery - [Hellers](/demand/nz/brands/hellers): Head-to-head: /demand/nz/compare/hellers-vs-swiss-deli - [Verkerks](/demand/nz/brands/verkerks): Head-to-head: /demand/nz/compare/swiss-deli-vs-verkerks - [The Kiwi Butcher Shop](/demand/nz/brands/the-kiwi-butcher-shop): Head-to-head: /demand/nz/compare/swiss-deli-vs-the-kiwi-butcher-shop - [Freedom Farms](/demand/nz/brands/freedom-farms): Head-to-head: /demand/nz/compare/freedom-farms-vs-swiss-deli - [Primo](/demand/nz/brands/primo) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Swiss Deli: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/swiss-deli This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/swiss-deli. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.