--- title: "Swift Publisher: search popularity in New Zealand" description: "Swift Publisher is BeLight Software’s desktop publishing and page-layout application for Mac, used for brochures, flyers, business cards and other print documents. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/swift-publisher" publisher: "Brandwave" --- # Swift Publisher: search popularity in New Zealand Swift Publisher is BeLight Software’s desktop publishing and page-layout application for Mac, used for brochures, flyers, business cards and other print documents. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Swift Publisher - **Owned by**: BeLight Software - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among desktop publishing software**: 0% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Desktop publishing software | 7 | 0% | 0 | - [Desktop publishing software](/demand/nz/categories/nz-desktop-publishing-software) ## Top desktop publishing software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Swift Publisher was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Swift Publisher is the sixth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Adobe InDesign | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Affinity | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Scribus | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Marq | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | QuarkXPress | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Swift Publisher | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Xara | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | VivaDesigner | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about desktop publishing software - Asked ChatGPT "Which desktop publishing tool should I use in New Zealand?": 1. Affinity, 2. Adobe InDesign, 3. Scribus - Asked ChatGPT "What are the best desktop publishing tools in New Zealand?": 1. Adobe InDesign, 2. Affinity, 3. Scribus, 4. Marq - Asked ChatGPT "What's the best desktop publishing tool in New Zealand for multi-page layouts?": 1. Adobe InDesign, 2. Affinity, 3. Scribus - Searched Google, AI Overview "desktop publishing software": 1. Adobe InDesign, 2. Affinity, 3. Scribus, 4. QuarkXPress - Searched Google, AI Overview "page layout software": 1. Adobe InDesign, 2. Affinity, 3. Scribus, 4. Marq, 5. Swift Publisher Not named in any answer: Xara and VivaDesigner. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Swift Publisher changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Swift Publisher in New Zealand fell from 10 to 0. - Across the 12 months ending September 2026, Swift Publisher’s share of searches among desktop publishing software in New Zealand decreased from 0.5% to 0%. - Across the 12 months ending September 2026, Swift Publisher’s share of searches among desktop publishing software in New Zealand peaked at 1.3% in June 2026 and was lowest at 0% in September 2026. - Across the 12 months ending September 2026, Swift Publisher fell from 6th to 7th among desktop publishing software in New Zealand. ## How did search popularity change for New Zealand desktop publishing software in September 2026? - In September 2026, Affinity overtook Scribus to rank 2nd among desktop publishing software in New Zealand, with 27.1% of the searches. - In September 2026, Adobe InDesign lost share of searches among desktop publishing software in New Zealand, from 36.4% to 33.3%. - In September 2026, Scribus lost share of searches among desktop publishing software in New Zealand, from 24.1% to 22.2%. - In September 2026, Xara lost share of searches among desktop publishing software in New Zealand, from 16% to 14.6%. - In September 2026, Swift Publisher lost share of searches among desktop publishing software in New Zealand, from 0.62% to 0%. - In September 2026, VivaDesigner lost share of searches among desktop publishing software in New Zealand, from 0.62% to 0%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Desktop publishing software | 10 | 0.5% | 6 | | Nov 2025 | Desktop publishing software | 10 | 0.45% | 6 | | Dec 2025 | Desktop publishing software | 10 | 0.79% | 6 | | Jan 2026 | Desktop publishing software | 10 | 0.69% | 7 | | Feb 2026 | Desktop publishing software | 10 | 0.67% | 6 | | Mar 2026 | Desktop publishing software | 20 | 1.2% | 6 | | Apr 2026 | Desktop publishing software | 10 | 0.66% | 7 | | May 2026 | Desktop publishing software | 10 | 0.75% | 7 | | Jun 2026 | Desktop publishing software | 20 | 1.3% | 6 | | Jul 2026 | Desktop publishing software | 10 | 0.68% | 7 | | Aug 2026 | Desktop publishing software | 10 | 0.62% | 6 | | Sep 2026 | Desktop publishing software | 0 | 0% | 7 | ## How are Swift Publisher’s branded searches counted? Brandwave collects information about searches that people make online using Swift Publisher’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “swift publisher” - “swift publisher 5” ## Which desktop publishing software compete with Swift Publisher? - [Adobe InDesign](/demand/nz/brands/adobe-indesign) - [Affinity](/demand/nz/brands/affinity) - [Scribus](/demand/nz/brands/scribus): Head-to-head: /demand/nz/compare/scribus-vs-swift-publisher - [Xara](/demand/nz/brands/xara): Head-to-head: /demand/nz/compare/swift-publisher-vs-xara - [QuarkXPress](/demand/nz/brands/quarkxpress): Head-to-head: /demand/nz/compare/quarkxpress-vs-swift-publisher - [Marq](/demand/nz/brands/marq): Head-to-head: /demand/nz/compare/marq-vs-swift-publisher - [VivaDesigner](/demand/nz/brands/vivadesigner): Head-to-head: /demand/nz/compare/swift-publisher-vs-vivadesigner ## Who owns Swift Publisher? Swift Publisher is owned by BeLight Software. Brandwave does not track any other brands owned by BeLight Software. - [BeLight Software](/demand/nz/companies/belight-software): Owns 2 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Swift Publisher? Swift Publisher is owned by BeLight Software. Brandwave does not track any other brands owned by BeLight Software. ## Cite this page Brandwave. "Swift Publisher: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/swift-publisher This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/swift-publisher. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.