---
title: "Swellmap: search popularity and Share of Search in New Zealand"
description: "Swellmap is a surf forecast site used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/swellmap"
publisher: "Brandwave"
---

# Swellmap: search popularity and Share of Search in New Zealand

Swellmap is a surf forecast site used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Swellmap
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among surf forecast sites**: 74.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Surf forecast sites | 1 | 74.2% | 16.5K |

- [Surf forecast sites](/demand/nz/categories/nz-surf-forecast-sites)

## How has branded search demand for Swellmap changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Swellmap in New Zealand fell from 25K to 16.5K.
- Across the 11 months ending August 2026, Swellmap’s estimated Share of Search among surf forecast sites in New Zealand decreased from 77.3% to 74.2%.
- Across the 11 months ending August 2026, Swellmap’s estimated Share of Search among surf forecast sites in New Zealand peaked at 77.3% in October 2025 and was lowest at 62% in May 2026.

## How did search popularity change for New Zealand surf forecast sites in August 2026?

- In August 2026, Swellmap gained estimated Share of Search among surf forecast sites in New Zealand, from 71.5% to 74.2%.
- In August 2026, Surfline lost estimated Share of Search among surf forecast sites in New Zealand, from 26.3% to 23.4%.
- Estimated monthly branded searches for Surf-Forecast.com in New Zealand fell 39.5% over 11 measured months, from 380 to 230 in August 2026.
- Estimated monthly branded searches for Surf2Surf in New Zealand fell 21.6% over 11 measured months, from 370 to 290 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Surf forecast sites | 25K | 77.3% | 1 |
| Nov 2025 | Surf forecast sites | 30.3K | 70.2% | 1 |
| Dec 2025 | Surf forecast sites | 37.5K | 74% | 1 |
| Jan 2026 | Surf forecast sites | 38.4K | 73.3% | 1 |
| Feb 2026 | Surf forecast sites | 30.9K | 69.7% | 1 |
| Mar 2026 | Surf forecast sites | 30.2K | 68.7% | 1 |
| Apr 2026 | Surf forecast sites | 24.7K | 64.3% | 1 |
| May 2026 | Surf forecast sites | 20.1K | 62% | 1 |
| Jun 2026 | Surf forecast sites | 19.8K | 70.1% | 1 |
| Jul 2026 | Surf forecast sites | 16.8K | 71.5% | 1 |
| Aug 2026 | Surf forecast sites | 16.5K | 74.2% | 1 |
| Sep 2026 | Surf forecast sites | — | — | — |

## How is Swellmap measured?

Brandwave collects information about searches that people make online using Swellmap’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “swellmap”
- “swellmap bay of islands”
- “swellmap boat”
- “swellmap com”
- “swellmap cook strait”
- “swellmap kawhia”
- “swellmap nz”
- “swellmap surf forecast”

## Which surf forecast sites compete with Swellmap?

- [Surfline](/demand/nz/brands/surfline): Head-to-head: /demand/nz/compare/surfline-vs-swellmap
- [Surf2Surf](/demand/nz/brands/surf2surf): Head-to-head: /demand/nz/compare/surf2surf-vs-swellmap
- [Surf-Forecast.com](/demand/nz/brands/surf-forecast-com): Head-to-head: /demand/nz/compare/surf-forecast-com-vs-swellmap

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Swellmap: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/swellmap

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/swellmap. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.