---
title: "Swarovski: search popularity and Share of Search in New Zealand"
description: "Swarovski is a jewellery brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/swarovski"
publisher: "Brandwave"
---

# Swarovski: search popularity and Share of Search in New Zealand

Swarovski is a jewellery brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Swarovski
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among jewellery brands**: 24.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Jewellery brands | 2 | 24.4% | 23.6K |

- [Jewellery brands](/demand/nz/categories/nz-jewellery-brands)

## How has branded search demand for Swarovski changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Swarovski in New Zealand held steady, from 23.3K to 23.6K.
- Across the 11 months ending August 2026, Swarovski’s estimated Share of Search among jewellery brands in New Zealand decreased from 25.2% to 24.4%.
- Across the 11 months ending August 2026, Swarovski’s estimated Share of Search among jewellery brands in New Zealand peaked at 30.7% in March 2026 and was lowest at 24.4% in August 2026.

## How did search popularity change for New Zealand jewellery brands in August 2026?

- In August 2026, Pandora gained estimated Share of Search among jewellery brands in New Zealand, from 53.6% to 56.4%.
- In August 2026, Swarovski lost estimated Share of Search among jewellery brands in New Zealand, from 27% to 24.4%.
- Tiffany & Co.’s estimated Share of Search among jewellery brands in New Zealand has gained ground for 3 months in a row, from 13.8% to 16.2% in August 2026.
- In August 2026, Meadowlark rose from 5th to 4th among jewellery brands in New Zealand.
- In August 2026, Mejuri fell from 4th to 5th among jewellery brands in New Zealand.
- Estimated monthly branded searches for Thomas Sabo in New Zealand rose 14.8% over 11 measured months, from 540 to 620 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Jewellery brands | 23.3K | 25.2% | 2 |
| Nov 2025 | Jewellery brands | 41K | 27.4% | 2 |
| Dec 2025 | Jewellery brands | 50.3K | 26.6% | 2 |
| Jan 2026 | Jewellery brands | 28.2K | 28.4% | 2 |
| Feb 2026 | Jewellery brands | 23.2K | 27.3% | 2 |
| Mar 2026 | Jewellery brands | 25.8K | 30.7% | 2 |
| Apr 2026 | Jewellery brands | 23.1K | 28.1% | 2 |
| May 2026 | Jewellery brands | 26.2K | 25.1% | 2 |
| Jun 2026 | Jewellery brands | 23.4K | 24.8% | 2 |
| Jul 2026 | Jewellery brands | 23.9K | 27% | 2 |
| Aug 2026 | Jewellery brands | 23.6K | 24.4% | 2 |
| Sep 2026 | Jewellery brands | — | — | — |

## How is Swarovski measured?

Brandwave collects information about searches that people make online using Swarovski’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “swarovski”
- “swarovski aus”
- “swarovski bracelet”
- “swarovski charms”
- “swarovski com”
- “swarovski crystals”
- “swarovski earrings”
- “swarovski gold bracelet”
- “swarovski jewelry”
- “swarovski near me”
- “swarovski necklace”
- “swarovski necklace tennis”
- “swarovski nz”
- “swarovski online”
- “swarovski outlet”
- “swarovski pendants”
- “swarovski sale”
- “swarovski shop near me”
- “swarovski swan necklace”
- “swarovski tennis bracelet”

## Which jewellery brands compete with Swarovski?

- [Pandora](/demand/nz/brands/pandora): Head-to-head: /demand/nz/compare/pandora-vs-swarovski
- [Tiffany & Co.](/demand/nz/brands/tiffany-and-co): Head-to-head: /demand/nz/compare/swarovski-vs-tiffany-and-co
- [Meadowlark](/demand/nz/brands/meadowlark): Head-to-head: /demand/nz/compare/meadowlark-vs-swarovski
- [Mejuri](/demand/nz/brands/mejuri): Head-to-head: /demand/nz/compare/mejuri-vs-swarovski
- [Thomas Sabo](/demand/nz/brands/thomas-sabo): Head-to-head: /demand/nz/compare/swarovski-vs-thomas-sabo

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Swarovski: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/swarovski

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/swarovski. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.