---
title: "Swann: search popularity and Share of Search in New Zealand"
description: "Swann makes home security cameras sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/swann"
publisher: "Brandwave"
---

# Swann: search popularity and Share of Search in New Zealand

Swann makes home security cameras sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Swann
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among home security camera brands**: 5.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Home security camera brands | 6 | 5.8% | 3.2K |

- [Home security camera brands](/demand/nz/categories/nz-smart-home-security-brands)

## How has branded search demand for Swann changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Swann in New Zealand rose from 2.9K to 3.2K.
- Across the 11 months ending August 2026, Swann’s estimated Share of Search among home security camera brands in New Zealand decreased from 6.3% to 5.8%.
- Across the 11 months ending August 2026, Swann’s estimated Share of Search among home security camera brands in New Zealand peaked at 6.8% in January 2026 and was lowest at 5.2% in June 2026.

## How did search popularity change for New Zealand home security camera brands in August 2026?

- In August 2026, TP-Link Tapo gained estimated Share of Search among home security camera brands in New Zealand, from 16.3% to 18%.
- In August 2026, Eufy lost estimated Share of Search among home security camera brands in New Zealand, from 40.6% to 39.7%.
- Arlo’s estimated Share of Search among home security camera brands in New Zealand has lost ground for 3 months in a row, from 17.9% to 15.3% in August 2026.
- Estimated monthly branded searches for Ring in New Zealand rose 24.3% over 11 measured months, from 6.3K to 7.8K in August 2026.
- Estimated monthly branded searches for Google Nest in New Zealand fell 12.7% over 11 measured months, from 4.5K to 3.9K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Home security camera brands | 2.9K | 6.3% | 6 |
| Nov 2025 | Home security camera brands | 3.2K | 5.9% | 6 |
| Dec 2025 | Home security camera brands | 3.3K | 6.1% | 6 |
| Jan 2026 | Home security camera brands | 3.4K | 6.8% | 6 |
| Feb 2026 | Home security camera brands | 2.7K | 6.2% | 6 |
| Mar 2026 | Home security camera brands | 2.6K | 5.4% | 6 |
| Apr 2026 | Home security camera brands | 3K | 5.5% | 6 |
| May 2026 | Home security camera brands | 3.1K | 5.5% | 6 |
| Jun 2026 | Home security camera brands | 3K | 5.2% | 6 |
| Jul 2026 | Home security camera brands | 3.1K | 5.7% | 6 |
| Aug 2026 | Home security camera brands | 3.2K | 5.8% | 6 |
| Sep 2026 | Home security camera brands | — | — | — |

## How is Swann measured?

Brandwave collects information about searches that people make online using Swann’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “swann camera”
- “swann camera system”
- “swann cctv”
- “swann cctv 4k”
- “swann door camera”
- “swann doorbell”
- “swann nvr camera”
- “swann outdoor security camera”
- “swann security”
- “swann security cctv”
- “swann security system”
- “swann solar security camera”
- “swann wifi camera”
- “swann wireless camera”
- “swann wireless doorbell”
- “swann wireless security camera”

## Which home security camera brands compete with Swann?

- [Eufy](/demand/nz/brands/eufy): Head-to-head: /demand/nz/compare/eufy-vs-swann
- [TP-Link Tapo](/demand/nz/brands/tp-link-tapo): Head-to-head: /demand/nz/compare/swann-vs-tp-link-tapo
- [Arlo](/demand/nz/brands/arlo): Head-to-head: /demand/nz/compare/arlo-vs-swann
- [Ring](/demand/nz/brands/ring-security): Head-to-head: /demand/nz/compare/ring-security-vs-swann
- [Google Nest](/demand/nz/brands/google-nest): Head-to-head: /demand/nz/compare/google-nest-vs-swann

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Swann: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/swann

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/swann. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.