--- title: "SW Real Estate: search popularity in New Zealand" description: "SW Real Estate is a real estate agency in Southland. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/sw-real-estate" publisher: "Brandwave" --- # SW Real Estate: search popularity in New Zealand SW Real Estate is a real estate agency in Southland. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: SW Real Estate - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among Invercargill real estate agencies**: 0.61% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Invercargill real estate agencies | 9 | 0.61% | 20 | - [Invercargill real estate agencies](/demand/nz/locations/invercargill/real-estate-agencies) ## Top Invercargill real estate agencies in ChatGPT and Google AI Overviews In three ChatGPT questions, SW Real Estate was mentioned in two out of three: in two of the three ChatGPT answers. SW Real Estate is the fifth most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Harcourts | 1st | 3 of 3 | 3 of 3 | | Bayleys | 2nd | 3 of 3 | 3 of 3 | | Ray White | 3rd | 3 of 3 | 3 of 3 | | Raine & Horne | 4th | 2 of 3 | 2 of 3 | | SW Real Estate | 5th | 2 of 3 | 2 of 3 | | Professionals Real Estate | Not ranked | 0 of 3 | 0 of 3 | | One Agency | Not ranked | 0 of 3 | 0 of 3 | | Todd & Co Realty | Not ranked | 0 of 3 | 0 of 3 | | Nicol Realty | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Invercargill real estate agencies - Asked ChatGPT "Which real estate agency should I use in Invercargill, New Zealand?": 1. Harcourts, 2. Bayleys, 3. Ray White, 4. SW Real Estate - Asked ChatGPT "What are the best real estate agencies in Invercargill, New Zealand?": 1. Harcourts, 2. Bayleys, 3. Ray White, 4. Raine & Horne, 5. SW Real Estate - Asked ChatGPT "What's the best real estate agency in Invercargill, New Zealand for a property sale?": 1. Harcourts, 2. Ray White, 3. Bayleys, 4. Raine & Horne Not named in any answer: Professionals Real Estate, One Agency, Todd & Co Realty and Nicol Realty. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for SW Real Estate changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for SW Real Estate in New Zealand held steady at 50. - Across the 12 months ending September 2026, SW Real Estate fell from 8th to 9th among Invercargill real estate agencies in New Zealand. ## How did search popularity change for New Zealand Invercargill real estate agencies in September 2026? - In September 2026, Ray White gained share of searches among Invercargill real estate agencies in New Zealand, from 43.1% to 46.7%. - In September 2026, Professionals Real Estate gained share of searches among Invercargill real estate agencies in New Zealand, from 6.9% to 7.6%. - In September 2026, Harcourts lost share of searches among Invercargill real estate agencies in New Zealand, from 31.7% to 29.7%. - In September 2026, Bayleys lost share of searches among Invercargill real estate agencies in New Zealand, from 12.7% to 10.9%. - In September 2026, One Agency rose from 8th to 6th among Invercargill real estate agencies in New Zealand. - In September 2026, Nicol Realty fell from 7th to 8th among Invercargill real estate agencies in New Zealand. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Invercargill real estate agencies | 20 | 0.56% | 8 | | Nov 2025 | Invercargill real estate agencies | 30 | 0.78% | 9 | | Dec 2025 | Invercargill real estate agencies | 10 | 0.32% | 9 | | Jan 2026 | Invercargill real estate agencies | 40 | 1.1% | 8 | | Feb 2026 | Invercargill real estate agencies | 30 | 0.82% | 9 | | Mar 2026 | Invercargill real estate agencies | 30 | 0.75% | 9 | | Apr 2026 | Invercargill real estate agencies | 10 | 0.32% | 9 | | May 2026 | Invercargill real estate agencies | 40 | 1.1% | 8 | | Jun 2026 | Invercargill real estate agencies | 30 | 0.85% | 9 | | Jul 2026 | Invercargill real estate agencies | 30 | 0.89% | 9 | | Aug 2026 | Invercargill real estate agencies | 30 | 0.98% | 9 | | Sep 2026 | Invercargill real estate agencies | 20 | 0.61% | 9 | ## How are SW Real Estate’s branded searches counted? Brandwave collects information about searches that people make online using SW Real Estate’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “sw real estate” ## Which Invercargill real estate agencies compete with SW Real Estate? - [Ray White](/demand/nz/brands/ray-white) - [Harcourts](/demand/nz/brands/harcourts) - [Bayleys](/demand/nz/brands/bayleys) - [Professionals Real Estate](/demand/nz/brands/professionals-real-estate): Head-to-head: /demand/nz/compare/professionals-real-estate-vs-sw-real-estate - [Raine & Horne](/demand/nz/brands/raine-and-horne): Head-to-head: /demand/nz/compare/raine-and-horne-vs-sw-real-estate - [One Agency](/demand/nz/brands/one-agency): Head-to-head: /demand/nz/compare/one-agency-vs-sw-real-estate - [Todd & Co Realty](/demand/nz/brands/todd-co-realty): Head-to-head: /demand/nz/compare/sw-real-estate-vs-todd-co-realty - [Nicol Realty](/demand/nz/brands/nicol-realty): Head-to-head: /demand/nz/compare/nicol-realty-vs-sw-real-estate ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "SW Real Estate: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/sw-real-estate This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/sw-real-estate. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.