--- title: "Suunto: search popularity in New Zealand" description: "Suunto offers open-ear headphones for activity and everyday use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/suunto" publisher: "Brandwave" --- # Suunto: search popularity in New Zealand Suunto offers open-ear headphones for activity and everyday use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Suunto - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among dive computer brands**: 72% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Dive computer brands | 1 | 72% | 720 | - [Dive computer brands](/demand/nz/categories/nz-dive-computer-brands) ## Top dive computer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Suunto appeared in all five answers. Suunto is the third most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Shearwater | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Garmin | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Suunto | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Mares | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Scubapro | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cressi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about dive computer brands - Asked ChatGPT "Which dive computer brand should I buy in New Zealand?": 1. Shearwater, 2. Garmin, 3. Suunto - Asked ChatGPT "What are the best dive computer brands in New Zealand?": 1. Shearwater, 2. Garmin, 3. Suunto, 4. Mares - Asked ChatGPT "What's the best dive computer brand in New Zealand for recreational diving?": 1. Shearwater, 2. Garmin, 3. Suunto - Searched Google, AI Overview "best dive computer": 1. Shearwater, 2. Garmin, 3. Suunto, 4. Mares - Searched Google, AI Overview "dive computer for beginners": 1. Shearwater, 2. Suunto, 3. Mares Not named in any answer: Scubapro and Cressi. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Suunto changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Suunto in New Zealand held steady at 720. - Across the 12 months ending September 2026, Suunto’s share of searches among dive computer brands in New Zealand increased from 64.3% to 72%. - Across the 12 months ending September 2026, Suunto’s share of searches among dive computer brands in New Zealand peaked at 72% in September 2026 and was lowest at 49.6% in December 2025. ## How did search popularity change for New Zealand dive computer brands in September 2026? - In September 2026, Suunto gained share of searches among dive computer brands in New Zealand, from 62.8% to 72%. - In September 2026, Garmin lost share of searches among dive computer brands in New Zealand, from 11.7% to 9%. - In September 2026, Cressi lost share of searches among dive computer brands in New Zealand, from 9.6% to 7%. - In September 2026, Shearwater lost share of searches among dive computer brands in New Zealand, from 4.3% to 2%. - In September 2026, Mares lost share of searches among dive computer brands in New Zealand, from 3.2% to 2%. - In September 2026, Scubapro lost share of searches among dive computer brands in New Zealand, from 8.5% to 8%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Dive computer brands | 720 | 64.3% | 1 | | Nov 2025 | Dive computer brands | 720 | 56.3% | 1 | | Dec 2025 | Dive computer brands | 590 | 49.6% | 1 | | Jan 2026 | Dive computer brands | 720 | 52.2% | 1 | | Feb 2026 | Dive computer brands | 590 | 59% | 1 | | Mar 2026 | Dive computer brands | 590 | 63.4% | 1 | | Apr 2026 | Dive computer brands | 590 | 63.4% | 1 | | May 2026 | Dive computer brands | 590 | 65.6% | 1 | | Jun 2026 | Dive computer brands | 590 | 62.8% | 1 | | Jul 2026 | Dive computer brands | 480 | 63.2% | 1 | | Aug 2026 | Dive computer brands | 590 | 62.8% | 1 | | Sep 2026 | Dive computer brands | 720 | 72% | 1 | ## How are Suunto’s branded searches counted? Brandwave collects information about searches that people make online using Suunto’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “suunto” ## Which dive computer brands compete with Suunto? - [Garmin](/demand/nz/brands/garmin): Head-to-head: /demand/nz/compare/garmin-vs-suunto - [Scubapro](/demand/nz/brands/scubapro): Head-to-head: /demand/nz/compare/scubapro-vs-suunto - [Cressi](/demand/nz/brands/cressi): Head-to-head: /demand/nz/compare/cressi-vs-suunto - [Mares](/demand/nz/brands/mares): Head-to-head: /demand/nz/compare/mares-vs-suunto - [Shearwater](/demand/nz/brands/shearwater): Head-to-head: /demand/nz/compare/shearwater-vs-suunto ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Suunto: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/suunto This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/suunto. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.