---
title: "SurveyMonkey: search popularity and Share of Search in New Zealand"
description: "An online survey platform for creating surveys, collecting responses, and analysing results. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/surveymonkey"
publisher: "Brandwave"
---

# SurveyMonkey: search popularity and Share of Search in New Zealand

An online survey platform for creating surveys, collecting responses, and analysing results. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: SurveyMonkey
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among survey and form tools**: 7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Survey and form tools | 3 | 7% | 4.7K |

- [Survey and form tools](/demand/nz/categories/nz-survey-and-form-tools)

## How has branded search demand for SurveyMonkey changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for SurveyMonkey in New Zealand fell from 5.8K to 4.7K.
- Across the 11 months ending August 2026, SurveyMonkey’s estimated Share of Search among survey and form tools in New Zealand decreased from 10.9% to 7%.
- Across the 11 months ending August 2026, SurveyMonkey’s estimated Share of Search among survey and form tools in New Zealand peaked at 10.9% in November 2025 and was lowest at 7% in August 2026.

## How did search popularity change for New Zealand survey and form tools in August 2026?

- In August 2026, Google Forms gained estimated Share of Search among survey and form tools in New Zealand, from 55.4% to 62.2%.
- In August 2026, Jotform lost estimated Share of Search among survey and form tools in New Zealand, from 9% to 6.8%.
- In August 2026, SurveyMonkey lost estimated Share of Search among survey and form tools in New Zealand, from 9.2% to 7%.
- In August 2026, Microsoft Forms lost estimated Share of Search among survey and form tools in New Zealand, from 19.8% to 18.2%.
- In August 2026, Typeform lost estimated Share of Search among survey and form tools in New Zealand, from 2.7% to 2%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Survey and form tools | 5.8K | 10.9% | 3 |
| Nov 2025 | Survey and form tools | 5.7K | 10.9% | 3 |
| Dec 2025 | Survey and form tools | 3.1K | 10.7% | 3 |
| Jan 2026 | Survey and form tools | 3.2K | 10.5% | 4 |
| Feb 2026 | Survey and form tools | 4.8K | 9.6% | 3 |
| Mar 2026 | Survey and form tools | 6K | 8.2% | 3 |
| Apr 2026 | Survey and form tools | 4.8K | 9.8% | 3 |
| May 2026 | Survey and form tools | 4.8K | 7.1% | 3 |
| Jun 2026 | Survey and form tools | 4.8K | 7.1% | 4 |
| Jul 2026 | Survey and form tools | 4.7K | 9.2% | 3 |
| Aug 2026 | Survey and form tools | 4.7K | 7% | 3 |
| Sep 2026 | Survey and form tools | — | — | — |

## How is SurveyMonkey measured?

Brandwave collects information about searches that people make online using SurveyMonkey’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “surveymonkey”
- “surveymonkey com”
- “surveymonkey form”
- “surveymonkey near me”
- “surveymonkey nz”
- “surveymonkey online”

## Which survey and form tools compete with SurveyMonkey?

- [Google Forms](/demand/nz/brands/google-forms): Head-to-head: /demand/nz/compare/google-forms-vs-surveymonkey
- [Microsoft Forms](/demand/nz/brands/microsoft-forms): Head-to-head: /demand/nz/compare/microsoft-forms-vs-surveymonkey
- [Jotform](/demand/nz/brands/jotform): Head-to-head: /demand/nz/compare/jotform-vs-surveymonkey
- [Qualtrics](/demand/nz/brands/qualtrics): Head-to-head: /demand/nz/compare/qualtrics-vs-surveymonkey
- [Typeform](/demand/nz/brands/typeform): Head-to-head: /demand/nz/compare/surveymonkey-vs-typeform

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "SurveyMonkey: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/surveymonkey

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/surveymonkey. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.