---
title: "Surfshark: search popularity and Share of Search in New Zealand"
description: "Surfshark is a VPN service used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/surfshark"
publisher: "Brandwave"
---

# Surfshark: search popularity and Share of Search in New Zealand

Surfshark is a VPN service used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Surfshark
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among VPN services**: 22.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| VPN services | 2 | 22.4% | 2.6K |

- [VPN services](/demand/nz/categories/nz-vpn-services)

## How has branded search demand for Surfshark changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Surfshark in New Zealand fell from 3.1K to 2.6K.
- Across the 11 months ending August 2026, Surfshark’s estimated Share of Search among VPN services in New Zealand peaked at 22.8% in December 2025 and was lowest at 18.6% in July 2026.

## How did search popularity change for New Zealand VPN services in August 2026?

- In August 2026, Surfshark gained estimated Share of Search among VPN services in New Zealand, from 18.6% to 22.4%.
- In August 2026, NordVPN lost estimated Share of Search among VPN services in New Zealand, from 75.8% to 72.8%.
- In August 2026, ExpressVPN lost estimated Share of Search among VPN services in New Zealand, from 3.4% to 2.6%.
- Estimated monthly branded searches for CyberGhost in New Zealand fell 51% over 11 measured months, from 490 to 240 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | VPN services | 3.1K | 22.6% | 2 |
| Nov 2025 | VPN services | 3.1K | 22.4% | 2 |
| Dec 2025 | VPN services | 3.1K | 22.8% | 2 |
| Jan 2026 | VPN services | 3.1K | 22% | 2 |
| Feb 2026 | VPN services | 2.7K | 19.7% | 2 |
| Mar 2026 | VPN services | 2.6K | 19% | 2 |
| Apr 2026 | VPN services | 2.6K | 19.9% | 2 |
| May 2026 | VPN services | 2.6K | 19.4% | 2 |
| Jun 2026 | VPN services | 3.1K | 18.8% | 2 |
| Jul 2026 | VPN services | 2.6K | 18.6% | 2 |
| Aug 2026 | VPN services | 2.6K | 22.4% | 2 |
| Sep 2026 | VPN services | — | — | — |

## How is Surfshark measured?

Brandwave collects information about searches that people make online using Surfshark’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “surfshark”
- “surfshark app”
- “surfshark com”
- “surfshark free trial”
- “surfshark new zealand”
- “surfshark nz”
- “surfshark online”

## Which VPN services compete with Surfshark?

- [NordVPN](/demand/nz/brands/nordvpn): Head-to-head: /demand/nz/compare/nordvpn-vs-surfshark
- [ExpressVPN](/demand/nz/brands/expressvpn): Head-to-head: /demand/nz/compare/expressvpn-vs-surfshark
- [CyberGhost](/demand/nz/brands/cyberghost): Head-to-head: /demand/nz/compare/cyberghost-vs-surfshark
- [Proton VPN](/demand/nz/brands/proton-vpn): Head-to-head: /demand/nz/compare/proton-vpn-vs-surfshark

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Surfshark: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/surfshark

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/surfshark. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.