--- title: "Surf Life Saving NZ: search popularity in New Zealand" description: "Surf Life Saving NZ provides surf lifeguard services and education. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/surf-life-saving-nz" publisher: "Brandwave" --- # Surf Life Saving NZ: search popularity in New Zealand Surf Life Saving NZ provides surf lifeguard services and education. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Surf Life Saving NZ - **Owned by**: Surf Life Saving New Zealand - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among ambulance and rescue charities**: 13.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Ambulance and rescue charities | 3 | 13.6% | 2.4K | - [Ambulance and rescue charities](/demand/nz/categories/nz-ambulance-and-rescue-charities) ## Top ambulance and rescue charities in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Surf Life Saving NZ was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Surf Life Saving NZ is the fifth most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | St John | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Wellington Free Ambulance | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Westpac Rescue Helicopter | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Coastguard NZ | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Surf Life Saving NZ | 5th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about ambulance and rescue charities - Asked ChatGPT "Which ambulance and rescue charity should I join in New Zealand?": 1. St John, 2. Wellington Free Ambulance, 3. Coastguard NZ - Asked ChatGPT "What are the best ambulance and rescue charities in New Zealand?": 1. St John, 2. Wellington Free Ambulance, 3. Surf Life Saving NZ, 4. Westpac Rescue Helicopter - Asked ChatGPT "What's the best ambulance and rescue charity in New Zealand for community support?": 1. St John, 2. Wellington Free Ambulance, 3. Westpac Rescue Helicopter, 4. Coastguard NZ - Searched Google, AI Overview "rescue charity nz": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Surf Life Saving NZ changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Surf Life Saving NZ in New Zealand fell from 2.9K to 2.4K. - Across the 12 months ending September 2026, Surf Life Saving NZ’s share of searches among ambulance and rescue charities in New Zealand decreased from 16% to 13.6%. - Across the 12 months ending September 2026, Surf Life Saving NZ’s share of searches among ambulance and rescue charities in New Zealand peaked at 18.1% in November 2025 and was lowest at 7.9% in May 2026. - Across the 12 months ending September 2026, Surf Life Saving NZ fell from 2nd to 3rd among ambulance and rescue charities in New Zealand. ## How did search popularity change for New Zealand ambulance and rescue charities in September 2026? - In September 2026, Wellington Free Ambulance gained share of searches among ambulance and rescue charities in New Zealand, from 14.4% to 15.1%. - In September 2026, Westpac Rescue Helicopter gained share of searches among ambulance and rescue charities in New Zealand, from 5.3% to 5.9%. - In September 2026, St John lost share of searches among ambulance and rescue charities in New Zealand, from 57.7% to 56.3%. - Estimated monthly branded searches for Coastguard NZ in New Zealand fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026. - Estimated monthly branded searches for Surf Life Saving NZ in New Zealand fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Ambulance and rescue charities | 2.9K | 16% | 2 | | Nov 2025 | Ambulance and rescue charities | 3.6K | 18.1% | 2 | | Dec 2025 | Ambulance and rescue charities | 1.9K | 10.9% | 3 | | Jan 2026 | Ambulance and rescue charities | 2.9K | 14.6% | 3 | | Feb 2026 | Ambulance and rescue charities | 2.4K | 13.2% | 3 | | Mar 2026 | Ambulance and rescue charities | 2.4K | 13.6% | 2 | | Apr 2026 | Ambulance and rescue charities | 1.6K | 9.9% | 4 | | May 2026 | Ambulance and rescue charities | 1.3K | 7.9% | 5 | | Jun 2026 | Ambulance and rescue charities | 1.6K | 9.7% | 4 | | Jul 2026 | Ambulance and rescue charities | 1.6K | 9.9% | 3 | | Aug 2026 | Ambulance and rescue charities | 2.4K | 14% | 3 | | Sep 2026 | Ambulance and rescue charities | 2.4K | 13.6% | 3 | ## How are Surf Life Saving NZ’s branded searches counted? Brandwave collects information about searches that people make online using Surf Life Saving NZ’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “slsnz” - “surf life saving nz” - “surf lifesaving nz” ## Which ambulance and rescue charities compete with Surf Life Saving NZ? - [St John](/demand/nz/brands/st-john): Head-to-head: /demand/nz/compare/st-john-vs-surf-life-saving-nz - [Wellington Free Ambulance](/demand/nz/brands/wellington-free-ambulance): Head-to-head: /demand/nz/compare/surf-life-saving-nz-vs-wellington-free-ambulance - [Coastguard NZ](/demand/nz/brands/coastguard-nz): Head-to-head: /demand/nz/compare/coastguard-nz-vs-surf-life-saving-nz - [Westpac Rescue Helicopter](/demand/nz/brands/westpac-rescue-helicopter): Head-to-head: /demand/nz/compare/surf-life-saving-nz-vs-westpac-rescue-helicopter ## Who owns Surf Life Saving NZ? Surf Life Saving NZ is owned by Surf Life Saving New Zealand. Brandwave does not track any other brands owned by Surf Life Saving New Zealand. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Surf Life Saving NZ? Surf Life Saving NZ is owned by Surf Life Saving New Zealand. Brandwave does not track any other brands owned by Surf Life Saving New Zealand. ## Cite this page Brandwave. "Surf Life Saving NZ: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/surf-life-saving-nz This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/surf-life-saving-nz. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.