--- title: "How popular is Sure Petcare? Searches and AI answers in New Zealand" description: "Sure Petcare offers pet feeder products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/sure-petcare" publisher: "Brandwave" --- # How popular is Sure Petcare? Searches and AI answers in New Zealand Sure Petcare offers pet feeder products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Sure Petcare - **Market**: New Zealand - **Measured month**: Oct 2026 - **Share of Search among smart pet feeder brands**: 40% ## Where does Sure Petcare compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Smart pet feeder brands | 1 | 40% | 480 | - [Smart pet feeder brands](/demand/nz/categories/nz-smart-pet-feeder-brands) ## Top smart pet feeder brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Sure Petcare appeared in all five answers. Sure Petcare is the second most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | PETKIT | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Sure Petcare | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | PETLIBRO | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | PetSafe | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Litter-Robot | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about smart pet feeder brands - Asked ChatGPT "Which smart pet feeder brand should I buy in New Zealand?": 1. PETKIT, 2. PETLIBRO, 3. Sure Petcare - Asked ChatGPT "What are the best smart pet feeder brands in New Zealand?": 1. PETLIBRO, 2. PETKIT, 3. PetSafe, 4. Sure Petcare - Asked ChatGPT "What's the best smart pet feeder brand in New Zealand for feeding pets at home?": 1. PETKIT, 2. Sure Petcare - Searched Google, AI Overview "automatic cat feeder nz": 1. PETKIT, 2. Sure Petcare - Searched Google, AI Overview "pet feeder nz": 1. PETKIT, 2. PetSafe, 3. Sure Petcare Not named in any answer: Litter-Robot. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Sure Petcare changed in New Zealand over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Sure Petcare in New Zealand fell from 570 to 480. - Across the 12 months ending October 2026, Sure Petcare’s share of searches among smart pet feeder brands in New Zealand increased from 37.5% to 40%. - Across the 12 months ending October 2026, Sure Petcare’s share of searches among smart pet feeder brands in New Zealand peaked at 48.6% in March 2026 and was lowest at 37.5% in November 2025. ## How did search popularity change for New Zealand smart pet feeder brands in October 2026? - In October 2026, PetSafe overtook PETLIBRO to rank 4th among smart pet feeder brands in New Zealand, with 9.2% of the searches. - In October 2026, PETKIT gained share of searches among smart pet feeder brands in New Zealand, from 24.8% to 27.5%. - In October 2026, Litter-Robot gained share of searches among smart pet feeder brands in New Zealand, from 15.8% to 17.5%. - In October 2026, Sure Petcare lost share of searches among smart pet feeder brands in New Zealand, from 42.9% to 40%. - In October 2026, PETLIBRO lost share of searches among smart pet feeder brands in New Zealand, from 8.3% to 5.8%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Smart pet feeder brands | 570 | 37.5% | 1 | | Dec 2025 | Smart pet feeder brands | 570 | 39.3% | 1 | | Jan 2026 | Smart pet feeder brands | 680 | 45.3% | 1 | | Feb 2026 | Smart pet feeder brands | 460 | 41.4% | 1 | | Mar 2026 | Smart pet feeder brands | 680 | 48.6% | 1 | | Apr 2026 | Smart pet feeder brands | 570 | 47.1% | 1 | | May 2026 | Smart pet feeder brands | 550 | 46.6% | 1 | | Jun 2026 | Smart pet feeder brands | 550 | 38.5% | 1 | | Jul 2026 | Smart pet feeder brands | 550 | 40.4% | 1 | | Aug 2026 | Smart pet feeder brands | 550 | 40.7% | 1 | | Sep 2026 | Smart pet feeder brands | 570 | 42.9% | 1 | | Oct 2026 | Smart pet feeder brands | 480 | 40% | 1 | ## How are Sure Petcare’s branded searches counted? Brandwave collects information about searches that people make online using Sure Petcare’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “sure petcare” - “surefeed” ## Which smart pet feeder brands compete with Sure Petcare? - [PETKIT](/demand/nz/brands/petkit): Head-to-head: /demand/nz/compare/petkit-vs-sure-petcare - [Litter-Robot](/demand/nz/brands/litter-robot): Head-to-head: /demand/nz/compare/litter-robot-vs-sure-petcare - [PetSafe](/demand/nz/brands/petsafe): Head-to-head: /demand/nz/compare/petsafe-vs-sure-petcare - [PETLIBRO](/demand/nz/brands/petlibro): Head-to-head: /demand/nz/compare/petlibro-vs-sure-petcare ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Sure Petcare? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/sure-petcare This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/sure-petcare. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.