---
title: "Superette: search popularity and Share of Search in New Zealand"
description: "Superette runs convenience stores in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/superette"
publisher: "Brandwave"
---

# Superette: search popularity and Share of Search in New Zealand

Superette runs convenience stores in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Superette
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among convenience store chains**: 3.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Convenience store chains | 3 | 3.1% | 2.1K |

- [Convenience store chains](/demand/nz/categories/nz-convenience-store-chains)

## How has branded search demand for Superette changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Superette in New Zealand held steady at 2.1K.
- Across the 11 months ending August 2026, Superette’s estimated Share of Search among convenience store chains in New Zealand peaked at 3.2% in November 2025 and was lowest at 2.2% in April 2026.

## How did search popularity change for New Zealand convenience store chains in August 2026?

- In August 2026, Superette gained estimated Share of Search among convenience store chains in New Zealand, from 2.4% to 3.1%.
- In August 2026, Night 'n Day gained estimated Share of Search among convenience store chains in New Zealand, from 35% to 35.6%.
- In August 2026, Four Square lost estimated Share of Search among convenience store chains in New Zealand, from 62.2% to 61%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Convenience store chains | 2.1K | 2.7% | 3 |
| Nov 2025 | Convenience store chains | 3.2K | 3.2% | 3 |
| Dec 2025 | Convenience store chains | 3.9K | 3% | 3 |
| Jan 2026 | Convenience store chains | 2.6K | 2.3% | 3 |
| Feb 2026 | Convenience store chains | 2.6K | 2.4% | 3 |
| Mar 2026 | Convenience store chains | 2.7K | 2.5% | 3 |
| Apr 2026 | Convenience store chains | 2.6K | 2.2% | 3 |
| May 2026 | Convenience store chains | 2.1K | 2.7% | 3 |
| Jun 2026 | Convenience store chains | 1.8K | 2.5% | 3 |
| Jul 2026 | Convenience store chains | 1.8K | 2.4% | 3 |
| Aug 2026 | Convenience store chains | 2.1K | 3.1% | 3 |
| Sep 2026 | Convenience store chains | — | — | — |

## How is Superette measured?

Brandwave collects information about searches that people make online using Superette’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “superette dairy”
- “superette near me”
- “superette store”

## Which convenience store chains compete with Superette?

- [Four Square](/demand/nz/brands/four-square): Head-to-head: /demand/nz/compare/four-square-vs-superette
- [Night 'n Day](/demand/nz/brands/night-n-day): Head-to-head: /demand/nz/compare/night-n-day-vs-superette
- [On the Spot](/demand/nz/brands/on-the-spot): Head-to-head: /demand/nz/compare/on-the-spot-vs-superette

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Superette: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/superette

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/superette. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.