--- title: "Super Smash: search popularity in New Zealand" description: "New Zealand’s domestic Twenty20 cricket competition. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/super-smash" publisher: "Brandwave" --- # Super Smash: search popularity in New Zealand New Zealand’s domestic Twenty20 cricket competition. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Super Smash - **Owned by**: New Zealand Cricket - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among sports leagues**: 0.01% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Sports leagues | 8 | 0.01% | 480 | - [Sports leagues](/demand/nz/categories/nz-sports-leagues) ## Top sports leagues in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Super Smash was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Super Smash is the seventh most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Super Rugby Pacific | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | NRL | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | NFL | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | Premier League | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | A-League | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | NBA | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Super Smash | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | AFL | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sports leagues - Asked ChatGPT "Which sports league should I go to in New Zealand?": 1. Super Rugby Pacific, 2. NRL, 3. Super Smash, 4. A-League - Asked ChatGPT "What are the best sports leagues in New Zealand?": 1. Super Rugby Pacific, 2. NRL, 3. A-League, 4. Super Smash - Asked ChatGPT "What's the best sports league in New Zealand for live sport?": 1. Super Rugby Pacific, 2. NRL, 3. A-League - Searched Google, AI Overview "best sports league": 1. Premier League, 2. NFL, 3. NBA - Searched Google, AI Overview "pro sports leagues": 1. NFL, 2. NBA, 3. Premier League Not named in any answer: AFL. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How has branded search demand for Super Smash changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Super Smash in New Zealand fell from 720 to 480. - Across the 12 months ending September 2026, Super Smash’s share of searches among sports leagues in New Zealand peaked at 5.2% in January 2026 and was lowest at <0.01% in May 2026. ## How did search popularity change for New Zealand sports leagues in September 2026? - In September 2026, NFL overtook A-League and AFL to rank 3rd among sports leagues in New Zealand, with 11.3% of the searches. - In September 2026, Premier League gained share of searches among sports leagues in New Zealand, from 11% to 15.2%. - In September 2026, AFL gained share of searches among sports leagues in New Zealand, from 2.9% to 4.7%. - In September 2026, A-League gained share of searches among sports leagues in New Zealand, from 5.5% to 6.9%. - In September 2026, NRL lost share of searches among sports leagues in New Zealand, from 76.4% to 59.8%. - NBA’s share of searches among sports leagues in New Zealand has lost ground for 3 months in a row, from 32.4% to 1.8% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Sports leagues | 720 | 0.03% | 8 | | Nov 2025 | Sports leagues | 1.3K | 0.05% | 8 | | Dec 2025 | Sports leagues | 40.5K | 1.3% | 6 | | Jan 2026 | Sports leagues | 165K | 5.2% | 5 | | Feb 2026 | Sports leagues | 1.9K | 0.06% | 8 | | Mar 2026 | Sports leagues | 590 | 0.01% | 8 | | Apr 2026 | Sports leagues | 260 | <0.01% | 8 | | May 2026 | Sports leagues | 260 | <0.01% | 8 | | Jun 2026 | Sports leagues | 210 | <0.01% | 8 | | Jul 2026 | Sports leagues | 140 | <0.01% | 8 | | Aug 2026 | Sports leagues | 260 | <0.01% | 8 | | Sep 2026 | Sports leagues | 480 | 0.01% | 8 | ## How are Super Smash’s branded searches counted? Brandwave collects information about searches that people make online using Super Smash’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “super smash” ## Which sports leagues compete with Super Smash? - [NRL](/demand/nz/brands/nrl) - [Premier League](/demand/nz/brands/premier-league) - [NFL](/demand/nz/brands/nfl): Head-to-head: /demand/nz/compare/nfl-vs-super-smash - [A-League](/demand/nz/brands/a-league): Head-to-head: /demand/nz/compare/a-league-vs-super-smash - [AFL](/demand/nz/brands/afl): Head-to-head: /demand/nz/compare/afl-vs-super-smash - [NBA](/demand/nz/brands/nba): Head-to-head: /demand/nz/compare/nba-vs-super-smash - [Super Rugby Pacific](/demand/nz/brands/super-rugby-pacific): Head-to-head: /demand/nz/compare/super-rugby-pacific-vs-super-smash ## Who owns Super Smash? Super Smash is owned by New Zealand Cricket. Brandwave does not track any other brands owned by New Zealand Cricket. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Super Smash? Super Smash is owned by New Zealand Cricket. Brandwave does not track any other brands owned by New Zealand Cricket. ## Cite this page Brandwave. "Super Smash: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/super-smash This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/super-smash. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.