--- title: "Sunshine Online: search popularity in New Zealand" description: "A digital library of reading books for young children from Wendy Pye Publishing. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/sunshine-online" publisher: "Brandwave" --- # Sunshine Online: search popularity in New Zealand A digital library of reading books for young children from Wendy Pye Publishing. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Sunshine Online - **Owned by**: Wendy Pye Publishing - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among kids reading apps**: 14.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Kids reading apps | 4 | 14.6% | 9.9K | - [Kids reading apps](/demand/nz/categories/nz-kids-reading-apps) ## Top kids reading apps in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Sunshine Online was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Sunshine Online is the second most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Reading Eggs | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Sunshine Online | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Khan Academy | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Epic | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Teach Your Monster to Read | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Libby | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Raz-Kids | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Wushka | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about kids reading apps - Asked ChatGPT "Which kids reading app should I use in New Zealand?": 1. Reading Eggs, 2. Sunshine Online, 3. Libby - Asked ChatGPT "What are the best kids reading apps in New Zealand?": 1. Reading Eggs, 2. Khan Academy, 3. Sunshine Online, 4. Teach Your Monster to Read, 5. Libby - Asked ChatGPT "What's the best kids reading app in New Zealand for learning to read?": 1. Reading Eggs, 2. Sunshine Online - Searched Google, AI Overview "kids reading apps": 1. Reading Eggs, 2. Teach Your Monster to Read, 3. Khan Academy, 4. Epic - Searched Google, AI Overview "digital library for kids": 1. Epic, 2. Reading Eggs, 3. Libby Not named in any answer: Raz-Kids and Wushka. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How has branded search demand for Sunshine Online changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Sunshine Online in New Zealand fell from 12.1K to 9.9K. - Across the 12 months ending September 2026, Sunshine Online’s share of searches among kids reading apps in New Zealand decreased from 17.4% to 14.6%. - Across the 12 months ending September 2026, Sunshine Online’s share of searches among kids reading apps in New Zealand peaked at 18.3% in March 2026 and was lowest at 7.3% in January 2026. ## How did search popularity change for New Zealand kids reading apps in September 2026? - In September 2026, Epic gained share of searches among kids reading apps in New Zealand, from 25.3% to 28.8%. - In September 2026, Reading Eggs lost share of searches among kids reading apps in New Zealand, from 41.4% to 39.9%. - In September 2026, Khan Academy lost share of searches among kids reading apps in New Zealand, from 15.3% to 14.7%. - In September 2026, Sunshine Online lost share of searches among kids reading apps in New Zealand, from 15.1% to 14.6%. - Estimated monthly branded searches for Libby in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in September 2026. - Estimated monthly branded searches for Teach Your Monster to Read in New Zealand fell 18.6% over 12 measured months, from 590 to 480 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Kids reading apps | 12.1K | 17.4% | 4 | | Nov 2025 | Kids reading apps | 12.1K | 14.5% | 4 | | Dec 2025 | Kids reading apps | 3.6K | 11.7% | 4 | | Jan 2026 | Kids reading apps | 1.3K | 7.3% | 3 | | Feb 2026 | Kids reading apps | 12.1K | 14.9% | 4 | | Mar 2026 | Kids reading apps | 22.2K | 18.3% | 3 | | Apr 2026 | Kids reading apps | 8.1K | 15.2% | 4 | | May 2026 | Kids reading apps | 14.8K | 16.4% | 4 | | Jun 2026 | Kids reading apps | 14.8K | 16.4% | 4 | | Jul 2026 | Kids reading apps | 8.1K | 15.2% | 4 | | Aug 2026 | Kids reading apps | 12.1K | 15.1% | 4 | | Sep 2026 | Kids reading apps | 9.9K | 14.6% | 4 | ## How are Sunshine Online’s branded searches counted? Brandwave collects information about searches that people make online using Sunshine Online’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “sunshine online” ## Which kids reading apps compete with Sunshine Online? - [Reading Eggs](/demand/nz/brands/reading-eggs): Head-to-head: /demand/nz/compare/reading-eggs-vs-sunshine-online - [Epic](/demand/nz/brands/epic): Head-to-head: /demand/nz/compare/epic-vs-sunshine-online - [Khan Academy](/demand/nz/brands/khan-academy): Head-to-head: /demand/nz/compare/khan-academy-vs-sunshine-online - [Raz-Kids](/demand/nz/brands/raz-kids): Head-to-head: /demand/nz/compare/raz-kids-vs-sunshine-online - [Teach Your Monster to Read](/demand/nz/brands/teach-your-monster-to-read): Head-to-head: /demand/nz/compare/sunshine-online-vs-teach-your-monster-to-read - [Libby](/demand/nz/brands/libby) - [Wushka](/demand/nz/brands/wushka) ## Who owns Sunshine Online? Sunshine Online is owned by Wendy Pye Publishing. Brandwave does not track any other brands owned by Wendy Pye Publishing. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Sunshine Online? Sunshine Online is owned by Wendy Pye Publishing. Brandwave does not track any other brands owned by Wendy Pye Publishing. ## Cite this page Brandwave. "Sunshine Online: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/sunshine-online This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/sunshine-online. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.