---
title: "Sunlight: search popularity and Share of Search in New Zealand"
description: "Sunlight makes dishwashing liquid sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/sunlight"
publisher: "Brandwave"
---

# Sunlight: search popularity and Share of Search in New Zealand

Sunlight makes dishwashing liquid sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Sunlight
- **Owned by**: Unilever
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among dishwashing liquid brands**: 5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Dishwashing liquid brands | 4 | 5% | 290 |

- [Dishwashing liquid brands](/demand/nz/categories/nz-dish-soap-brands)

## How has branded search demand for Sunlight changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Sunlight in New Zealand held steady at 290.
- Across the 11 months ending August 2026, Sunlight’s estimated Share of Search among dishwashing liquid brands in New Zealand decreased from 6.5% to 5%.
- Across the 11 months ending August 2026, Sunlight’s estimated Share of Search among dishwashing liquid brands in New Zealand peaked at 7.4% in December 2025 and was lowest at 4.8% in May 2026.

## How did search popularity change for New Zealand dishwashing liquid brands in August 2026?

- In August 2026, Palmolive gained estimated Share of Search among dishwashing liquid brands in New Zealand, from 53.5% to 55.4%.
- In August 2026, Earthwise gained estimated Share of Search among dishwashing liquid brands in New Zealand, from 24.4% to 25.4%.
- In August 2026, Sunlight lost estimated Share of Search among dishwashing liquid brands in New Zealand, from 6.7% to 5%.
- In August 2026, Morning Fresh lost estimated Share of Search among dishwashing liquid brands in New Zealand, from 15.4% to 14.2%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Dishwashing liquid brands | 290 | 6.5% | 4 |
| Nov 2025 | Dishwashing liquid brands | 290 | 7.2% | 4 |
| Dec 2025 | Dishwashing liquid brands | 290 | 7.4% | 4 |
| Jan 2026 | Dishwashing liquid brands | 290 | 6.7% | 4 |
| Feb 2026 | Dishwashing liquid brands | 250 | 6.8% | 4 |
| Mar 2026 | Dishwashing liquid brands | 290 | 6.2% | 4 |
| Apr 2026 | Dishwashing liquid brands | 250 | 5.4% | 4 |
| May 2026 | Dishwashing liquid brands | 240 | 4.8% | 4 |
| Jun 2026 | Dishwashing liquid brands | 290 | 6.1% | 4 |
| Jul 2026 | Dishwashing liquid brands | 360 | 6.7% | 4 |
| Aug 2026 | Dishwashing liquid brands | 290 | 5% | 4 |
| Sep 2026 | Dishwashing liquid brands | — | — | — |

## How is Sunlight measured?

Brandwave collects information about searches that people make online using Sunlight’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “sunlight dish soap”
- “sunlight dishwashing liquid”
- “sunlight washing up liquid”

## Which dishwashing liquid brands compete with Sunlight?

- [Palmolive](/demand/nz/brands/palmolive): Head-to-head: /demand/nz/compare/palmolive-vs-sunlight
- [Earthwise](/demand/nz/brands/earthwise): Head-to-head: /demand/nz/compare/earthwise-vs-sunlight
- [Morning Fresh](/demand/nz/brands/morning-fresh): Head-to-head: /demand/nz/compare/morning-fresh-vs-sunlight

## Who owns Sunlight?

Sunlight is owned by Unilever. Brandwave also tracks Liquid I.V., Ben & Jerry's, Dove, Lipton, Lux, Lynx, Magnum, Omo, Persil, Rexona, TRESemmé and Vaseline, owned by the same company, in New Zealand.

- [Unilever](/demand/nz/companies/unilever): Owns 15 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Sunlight?

Sunlight is owned by Unilever. Brandwave also tracks Liquid I.V., Ben & Jerry's, Dove, Lipton, Lux, Lynx, Magnum, Omo, Persil, Rexona, TRESemmé and Vaseline, owned by the same company, in New Zealand.

## Cite this page

Brandwave. "Sunlight: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/sunlight

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/sunlight. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.