---
title: "Sunbrella: search popularity in New Zealand"
description: "Sunbrella makes outdoor furniture fabrics. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/sunbrella"
publisher: "Brandwave"
---

# Sunbrella: search popularity in New Zealand

Sunbrella makes outdoor furniture fabrics. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Sunbrella
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among outdoor furniture brands**: 0.02%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Outdoor furniture brands | 9 | 0.02% | 140 |
| Awnings brands | 4 | 8.8% | 140 |

- [Outdoor furniture brands](/demand/nz/categories/nz-outdoor-furniture-brands)
- [Awnings brands](/demand/nz/categories/nz-awnings-brands)

## Top outdoor furniture brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Sunbrella was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Sunbrella is the eighth most recommended of the 11.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| DEVON | 1st | 3 of 3 | 0 of 1 | 3 of 4 |
| Design Warehouse | 2nd | 2 of 3 | 1 of 1 | 3 of 4 |
| Outside Space | 3rd | 2 of 3 | 1 of 1 | 3 of 4 |
| Freedom Furniture | 4th | 2 of 3 | 1 of 1 | 3 of 4 |
| Danske Møbler | 5th | 2 of 3 | 1 of 1 | 3 of 4 |
| Trade Tested | 6th | 2 of 3 | 0 of 1 | 2 of 4 |
| Bunnings | 7th | 1 of 3 | 0 of 1 | 1 of 4 |
| Sunbrella | 8th | 1 of 3 | 0 of 1 | 1 of 4 |
| Mitre 10 | 9th | 1 of 3 | 0 of 1 | 1 of 4 |
| Keter | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Nardi | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about outdoor furniture brands

- Asked ChatGPT "Which outdoor furniture brand should I buy in New Zealand?": 1. Design Warehouse, 2. Trade Tested, 3. DEVON, 4. Danske Møbler, 5. Freedom Furniture, 6. Bunnings, 7. Mitre 10
- Asked ChatGPT "What are the best outdoor furniture brands in New Zealand?": 1. DEVON, 2. Outside Space, 3. Danske Møbler, 4. Freedom Furniture
- Asked ChatGPT "What's the best outdoor furniture brand in New Zealand for a backyard?": 1. Outside Space, 2. DEVON, 3. Design Warehouse, 4. Trade Tested, 5. Sunbrella
- Searched Google, AI Overview "patio furniture nz": 1. Freedom Furniture, 2. Design Warehouse, 3. Danske Møbler, 4. Outside Space

Not named in any answer: Keter and Nardi.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026.

## How has branded search demand for Sunbrella changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Sunbrella in New Zealand held steady at 140.
- Across the 12 months ending September 2026, Sunbrella rose from 10th to 9th among outdoor furniture brands in New Zealand.
- Across the 12 months ending September 2026, Sunbrella’s share of searches among awnings brands in New Zealand increased from 6.1% to 8.8%.
- Across the 12 months ending September 2026, Sunbrella’s share of searches among awnings brands in New Zealand peaked at 14.8% in November 2025 and was lowest at 5.1% in July 2026.

## How did search popularity change for New Zealand outdoor furniture brands in September 2026?

- In September 2026, Trade Tested overtook Freedom Furniture to rank 3rd among outdoor furniture brands in New Zealand, with 4.1% of the searches.
- Freedom Furniture’s share of searches among outdoor furniture brands in New Zealand has lost ground for 3 months in a row, from 4.5% to 3.4% in September 2026.
- Estimated monthly branded searches for Nardi in New Zealand fell 40% over 12 measured months, from 200 to 120 in September 2026.
- Estimated monthly branded searches for Outside Space in New Zealand fell 18.8% over 12 measured months, from 320 to 260 in September 2026.
- Estimated monthly branded searches for Bunnings in New Zealand fell 18.2% over 12 measured months, from 450K to 368K in September 2026.
- Estimated monthly branded searches for Mitre 10 in New Zealand fell 18.2% over 12 measured months, from 450K to 368K in September 2026.

## How did search popularity change for New Zealand awnings brands in September 2026?

- In September 2026, Luxaflex gained share of searches among awnings brands in New Zealand, from 10.8% to 13.1%.
- In September 2026, Awnings Direct lost share of searches among awnings brands in New Zealand, from 2.5% to 1.9%.
- In September 2026, Llaza lost share of searches among awnings brands in New Zealand, from 1.9% to 1.3%.
- In September 2026, Stratco lost share of searches among awnings brands in New Zealand, from 45.6% to 45%.
- Estimated monthly branded searches for Cool Awnings in New Zealand fell 18.6% over 12 measured months, from 590 to 480 in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Outdoor furniture brands | 140 | 0.01% | 10 |
| Nov 2025 | Outdoor furniture brands | 320 | 0.03% | 9 |
| Dec 2025 | Outdoor furniture brands | 260 | 0.02% | 9 |
| Jan 2026 | Outdoor furniture brands | 210 | 0.02% | 10 |
| Feb 2026 | Outdoor furniture brands | 140 | 0.02% | 10 |
| Mar 2026 | Outdoor furniture brands | 110 | 0.01% | 10 |
| Apr 2026 | Outdoor furniture brands | 140 | 0.02% | 9 |
| May 2026 | Outdoor furniture brands | 140 | 0.02% | 8 |
| Jun 2026 | Outdoor furniture brands | 110 | 0.02% | 9 |
| Jul 2026 | Outdoor furniture brands | 70 | <0.01% | 10 |
| Aug 2026 | Outdoor furniture brands | 140 | 0.02% | 9 |
| Sep 2026 | Outdoor furniture brands | 140 | 0.02% | 9 |
| Oct 2025 | Awnings brands | 140 | 6.1% | 4 |
| Nov 2025 | Awnings brands | 320 | 14.8% | 3 |
| Dec 2025 | Awnings brands | 260 | 14.5% | 3 |
| Jan 2026 | Awnings brands | 210 | 11.7% | 3 |
| Feb 2026 | Awnings brands | 140 | 8% | 4 |
| Mar 2026 | Awnings brands | 110 | 6.4% | 4 |
| Apr 2026 | Awnings brands | 140 | 9% | 4 |
| May 2026 | Awnings brands | 140 | 9.4% | 4 |
| Jun 2026 | Awnings brands | 110 | 7.5% | 4 |
| Jul 2026 | Awnings brands | 70 | 5.1% | 4 |
| Aug 2026 | Awnings brands | 140 | 8.9% | 4 |
| Sep 2026 | Awnings brands | 140 | 8.8% | 4 |

## How are Sunbrella’s branded searches counted?

Brandwave collects information about searches that people make online using Sunbrella’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “sunbrella”

## Which outdoor furniture brands compete with Sunbrella?

- [Bunnings](/demand/nz/brands/bunnings)
- [Mitre 10](/demand/nz/brands/mitre-10)
- [Trade Tested](/demand/nz/brands/trade-tested)
- [Freedom Furniture](/demand/nz/brands/freedom-furniture)
- [Design Warehouse](/demand/nz/brands/design-warehouse)
- [Keter](/demand/nz/brands/keter): Head-to-head: /demand/nz/compare/keter-vs-sunbrella
- [DEVON](/demand/nz/brands/devon-outdoor-furniture): Head-to-head: /demand/nz/compare/devon-outdoor-furniture-vs-sunbrella
- [Outside Space](/demand/nz/brands/outside-space): Head-to-head: /demand/nz/compare/outside-space-vs-sunbrella
- [Nardi](/demand/nz/brands/nardi): Head-to-head: /demand/nz/compare/nardi-vs-sunbrella
- [Danske Møbler](/demand/nz/brands/danske-m-bler): Head-to-head: /demand/nz/compare/danske-m-bler-vs-sunbrella

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Sunbrella: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/sunbrella

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/sunbrella. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.