---
title: "Sugo: search popularity and Share of Search in New Zealand"
description: "Sugo is a restaurant in Tauranga, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/sugo"
publisher: "Brandwave"
---

# Sugo: search popularity and Share of Search in New Zealand

Sugo is a restaurant in Tauranga, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Sugo
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among tauranga destination restaurants**: 13.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Tauranga destination restaurants | 4 | 13.9% | 1.2K |

- [Tauranga destination restaurants](/demand/nz/categories/nz-tauranga-restaurants)

## How has branded search demand for Sugo changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Sugo in New Zealand rose from 930 to 1.2K.
- Across the 11 months ending August 2026, Sugo’s estimated Share of Search among tauranga destination restaurants in New Zealand increased from 10.9% to 13.9%.
- Across the 11 months ending August 2026, Sugo’s estimated Share of Search among tauranga destination restaurants in New Zealand peaked at 13.9% in August 2026 and was lowest at 9.2% in March 2026.

## How did search popularity change for New Zealand tauranga destination restaurants in August 2026?

- In August 2026, Fife Lane overtook Harbourside Tauranga to take the highest estimated Share of Search among tauranga destination restaurants in New Zealand, at 35.8%.
- In August 2026, Harbourside Tauranga gained estimated Share of Search among tauranga destination restaurants in New Zealand, from 35.1% to 35.6%.
- In August 2026, Clarence Bistro lost estimated Share of Search among tauranga destination restaurants in New Zealand, from 17.6% to 14.7%.
- Estimated monthly branded searches for Sugo in New Zealand rose 25.8% over 11 measured months, from 930 to 1.2K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Tauranga destination restaurants | 930 | 10.9% | 4 |
| Nov 2025 | Tauranga destination restaurants | 920 | 9.4% | 4 |
| Dec 2025 | Tauranga destination restaurants | 1.1K | 9.7% | 4 |
| Jan 2026 | Tauranga destination restaurants | 1.1K | 9.4% | 4 |
| Feb 2026 | Tauranga destination restaurants | 910 | 10% | 4 |
| Mar 2026 | Tauranga destination restaurants | 760 | 9.2% | 4 |
| Apr 2026 | Tauranga destination restaurants | 790 | 10.4% | 4 |
| May 2026 | Tauranga destination restaurants | 930 | 10.3% | 4 |
| Jun 2026 | Tauranga destination restaurants | 750 | 9.7% | 4 |
| Jul 2026 | Tauranga destination restaurants | 970 | 13.7% | 4 |
| Aug 2026 | Tauranga destination restaurants | 1.2K | 13.9% | 4 |
| Sep 2026 | Tauranga destination restaurants | — | — | — |

## How is Sugo measured?

Brandwave collects information about searches that people make online using Sugo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “sugo restaurant tauranga”
- “sugo tauranga”

## Which tauranga destination restaurants compete with Sugo?

- [Fife Lane](/demand/nz/brands/fife-lane): Head-to-head: /demand/nz/compare/fife-lane-vs-sugo
- [Harbourside Tauranga](/demand/nz/brands/harbourside-tauranga): Head-to-head: /demand/nz/compare/harbourside-tauranga-vs-sugo
- [Clarence Bistro](/demand/nz/brands/clarence-bistro): Head-to-head: /demand/nz/compare/clarence-bistro-vs-sugo

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Sugo: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/sugo

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/sugo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.