---
title: "Subway: search popularity and Share of Search in New Zealand"
description: "Subway is a fast food chain with restaurants across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/subway"
publisher: "Brandwave"
---

# Subway: search popularity and Share of Search in New Zealand

Subway is a fast food chain with restaurants across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Subway
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among fast food chains**: 4.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Fast food chains | 5 | 4.9% | 51.3K |

- [Fast food chains](/demand/nz/categories/nz-fast-food-chains)

## How has branded search demand for Subway changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Subway in New Zealand held steady, from 50.9K to 51.3K.
- Across the 11 months ending August 2026, Subway’s estimated Share of Search among fast food chains in New Zealand increased from 3.8% to 4.9%.
- Across the 11 months ending August 2026, Subway’s estimated Share of Search among fast food chains in New Zealand peaked at 5.1% in March 2026 and was lowest at 3.8% in October 2025.
- Across the 11 months ending August 2026, Subway rose from 7th to 5th among fast food chains in New Zealand.

## How did search popularity change for New Zealand fast food chains in August 2026?

- In August 2026, KFC lost estimated Share of Search among fast food chains in New Zealand, from 29.1% to 28.5%.
- Wendy's’ estimated Share of Search among fast food chains in New Zealand has gained ground for 3 months in a row, from 3.9% to 4.4% in August 2026.
- In August 2026, Pita Pit rose from 10th to 9th among fast food chains in New Zealand.
- In August 2026, Nando's fell from 9th to 10th among fast food chains in New Zealand.
- Estimated monthly branded searches for Taco Bell in New Zealand rose 24.4% over 11 measured months, from 58.6K to 72.9K in August 2026.
- Estimated monthly branded searches for Carl's Jr. in New Zealand fell 30.1% over 11 measured months, from 51.6K to 36.1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fast food chains | 50.9K | 3.8% | 7 |
| Nov 2025 | Fast food chains | 50.7K | 4.2% | 6 |
| Dec 2025 | Fast food chains | 58.9K | 4.2% | 5 |
| Jan 2026 | Fast food chains | 60.5K | 4.8% | 5 |
| Feb 2026 | Fast food chains | 49.7K | 4.3% | 5 |
| Mar 2026 | Fast food chains | 60.8K | 5.1% | 5 |
| Apr 2026 | Fast food chains | 59.6K | 5% | 5 |
| May 2026 | Fast food chains | 50.9K | 4.4% | 5 |
| Jun 2026 | Fast food chains | 50.9K | 4.7% | 5 |
| Jul 2026 | Fast food chains | 50.1K | 4.6% | 5 |
| Aug 2026 | Fast food chains | 51.3K | 4.9% | 5 |
| Sep 2026 | Fast food chains | — | — | — |

## How is Subway measured?

Brandwave collects information about searches that people make online using Subway’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “best subway sandwich”
- “subway catering menu”
- “subway delivery”
- “subway menu”
- “subway menu cost”
- “subway menu nutrition”
- “subway morning menu”
- “subway near me”
- “subway nz”
- “subway sandwich”
- “subway sandwich platter”
- “subway sandwich trays cost”

## Which fast food chains compete with Subway?

- [KFC](/demand/nz/brands/kfc)
- [McDonald's](/demand/nz/brands/mcdonalds): Head-to-head: /demand/nz/compare/mcdonalds-vs-subway
- [Burger King](/demand/nz/brands/burger-king): Head-to-head: /demand/nz/compare/burger-king-vs-subway
- [Taco Bell](/demand/nz/brands/taco-bell): Head-to-head: /demand/nz/compare/subway-vs-taco-bell
- [Wendy's](/demand/nz/brands/wendys): Head-to-head: /demand/nz/compare/subway-vs-wendys
- [Popeyes](/demand/nz/brands/popeyes): Head-to-head: /demand/nz/compare/popeyes-vs-subway
- [Carl's Jr.](/demand/nz/brands/carls-jr)
- [Pita Pit](/demand/nz/brands/pita-pit)
- [Nando's](/demand/nz/brands/nandos)
- [Zambrero](/demand/nz/brands/zambrero)
- [Mexicali Fresh](/demand/nz/brands/mexicali-fresh)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Subway: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/subway

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/subway. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.