---
title: "Substack: search popularity and Share of Search in New Zealand"
description: "A newsletter and subscription publishing platform with a reader app, podcasts, and paid subscriptions. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/substack"
publisher: "Brandwave"
---

# Substack: search popularity and Share of Search in New Zealand

A newsletter and subscription publishing platform with a reader app, podcasts, and paid subscriptions. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Substack
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among newsletter platforms**: 94.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Newsletter platforms | 1 | 94.4% | 10.5K |

- [Newsletter platforms](/demand/nz/categories/nz-newsletter-platforms)

## How has branded search demand for Substack changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Substack in New Zealand rose from 7.3K to 10.5K.
- Across the 11 months ending August 2026, Substack’s estimated Share of Search among newsletter platforms in New Zealand increased from 91.2% to 94.4%.
- Across the 11 months ending August 2026, Substack’s estimated Share of Search among newsletter platforms in New Zealand peaked at 94.5% in January 2026 and was lowest at 91.2% in October 2025.

## How did search popularity change for New Zealand newsletter platforms in August 2026?

- In August 2026, Substack gained estimated Share of Search among newsletter platforms in New Zealand, from 93.8% to 94.4%.
- Estimated monthly branded searches for Buttondown in New Zealand rose 44.4% over 11 measured months, from 90 to 130 in August 2026.
- Estimated monthly branded searches for beehiiv in New Zealand rose 20% over 11 measured months, from 300 to 360 in August 2026.
- Estimated monthly branded searches for Kit in New Zealand fell 72.7% over 11 measured months, from 220 to 60 in August 2026.
- Estimated monthly branded searches for Ghost in New Zealand fell 30% over 11 measured months, from 100 to 70 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Newsletter platforms | 7.3K | 91.2% | 1 |
| Nov 2025 | Newsletter platforms | 7.2K | 91.6% | 1 |
| Dec 2025 | Newsletter platforms | 7.1K | 91.9% | 1 |
| Jan 2026 | Newsletter platforms | 10.7K | 94.5% | 1 |
| Feb 2026 | Newsletter platforms | 8.6K | 93.5% | 1 |
| Mar 2026 | Newsletter platforms | 10.7K | 94.2% | 1 |
| Apr 2026 | Newsletter platforms | 10.9K | 93.6% | 1 |
| May 2026 | Newsletter platforms | 10.8K | 93.5% | 1 |
| Jun 2026 | Newsletter platforms | 10.6K | 94.1% | 1 |
| Jul 2026 | Newsletter platforms | 8.7K | 93.8% | 1 |
| Aug 2026 | Newsletter platforms | 10.5K | 94.4% | 1 |
| Sep 2026 | Newsletter platforms | — | — | — |

## How is Substack measured?

Brandwave collects information about searches that people make online using Substack’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “substack”
- “substack com”
- “substack near me”
- “substack newsletter”
- “substack nz”
- “substack online”
- “substack publishing”
- “substack website”

## Which newsletter platforms compete with Substack?

- [beehiiv](/demand/nz/brands/beehiiv): Head-to-head: /demand/nz/compare/beehiiv-vs-substack
- [Buttondown](/demand/nz/brands/buttondown): Head-to-head: /demand/nz/compare/buttondown-vs-substack
- [Ghost](/demand/nz/brands/ghost): Head-to-head: /demand/nz/compare/ghost-vs-substack
- [Kit](/demand/nz/brands/kit): Head-to-head: /demand/nz/compare/kit-vs-substack

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Substack: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/substack

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/substack. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.