--- title: "Stytch: search popularity in New Zealand" description: "Stytch provides tools and services to add authentication and identity to customer applications. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/stytch" publisher: "Brandwave" --- # Stytch: search popularity in New Zealand Stytch provides tools and services to add authentication and identity to customer applications. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Stytch - **Owned by**: Twilio - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among authentication platforms**: 0.59% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Authentication platforms | 9 | 0.59% | 20 | - [Authentication platforms](/demand/nz/categories/nz-authentication-platforms) ## Top authentication platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Stytch was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Auth0 | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Microsoft Entra ID | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Amazon Cognito | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Clerk | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Okta | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Microsoft Entra External ID | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Firebase | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | WorkOS | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Stytch | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Frontegg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about authentication platforms - Asked ChatGPT "Which authentication platform should I use in New Zealand?": 1. Auth0, 2. Microsoft Entra ID, 3. Amazon Cognito, 4. Microsoft Entra External ID - Asked ChatGPT "What are the best authentication platforms in New Zealand?": 1. Auth0, 2. Microsoft Entra ID, 3. Okta, 4. Amazon Cognito, 5. Firebase, 6. Microsoft Entra External ID - Asked ChatGPT "What's the best authentication platform in New Zealand for login for apps?": 1. Clerk, 2. Auth0, 3. Amazon Cognito - Searched Google, AI Overview "authentication platform": 1. Stytch - Searched Google, AI Overview "identity platform": 1. Microsoft Entra ID Not named in any answer: WorkOS and Frontegg. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Stytch changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Stytch in New Zealand rose from 10 to 20. - Across the 12 months ending September 2026, Stytch rose from 10th to 9th among authentication platforms in New Zealand. ## How did search popularity change for New Zealand authentication platforms in September 2026? - In September 2026, Microsoft Entra External ID overtook Clerk to rank 6th among authentication platforms in New Zealand, with 1.8% of the searches. - In September 2026, Auth0 gained share of searches among authentication platforms in New Zealand, from 13.6% to 17.6%. - In September 2026, Amazon Cognito gained share of searches among authentication platforms in New Zealand, from 3.3% to 4.1%. - In September 2026, Okta lost share of searches among authentication platforms in New Zealand, from 46.9% to 43.4%. - In September 2026, Microsoft Entra ID lost share of searches among authentication platforms in New Zealand, from 23.6% to 21.7%. - In September 2026, Firebase rose from 9th to 8th among authentication platforms in New Zealand. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Authentication platforms | 10 | 0.25% | 10 | | Nov 2025 | Authentication platforms | 30 | 0.82% | 9 | | Dec 2025 | Authentication platforms | 20 | 0.69% | 9 | | Jan 2026 | Authentication platforms | 20 | 0.58% | 9 | | Feb 2026 | Authentication platforms | 10 | 0.3% | 10 | | Mar 2026 | Authentication platforms | 20 | 0.45% | 9 | | Apr 2026 | Authentication platforms | 10 | 0.28% | 10 | | May 2026 | Authentication platforms | 10 | 0.26% | 10 | | Jun 2026 | Authentication platforms | 20 | 0.49% | 9 | | Jul 2026 | Authentication platforms | 20 | 0.47% | 9 | | Aug 2026 | Authentication platforms | 40 | 1.1% | 8 | | Sep 2026 | Authentication platforms | 20 | 0.59% | 9 | ## How are Stytch’s branded searches counted? Brandwave collects information about searches that people make online using Stytch’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “stytch” - “stytch authentication” ## Which authentication platforms compete with Stytch? - [Okta](/demand/nz/brands/okta) - [Microsoft Entra ID](/demand/nz/brands/microsoft-entra-id) - [Auth0](/demand/nz/brands/auth0) - [WorkOS](/demand/nz/brands/workos) - [Amazon Cognito](/demand/nz/brands/amazon-cognito): Head-to-head: /demand/nz/compare/amazon-cognito-vs-stytch - [Microsoft Entra External ID](/demand/nz/brands/microsoft-entra-external-id): Head-to-head: /demand/nz/compare/microsoft-entra-external-id-vs-stytch - [Clerk](/demand/nz/brands/clerk-auth): Head-to-head: /demand/nz/compare/clerk-auth-vs-stytch - [Firebase](/demand/nz/brands/firebase): Head-to-head: /demand/nz/compare/firebase-vs-stytch - [Frontegg](/demand/nz/brands/frontegg): Head-to-head: /demand/nz/compare/frontegg-vs-stytch ## Who owns Stytch? Stytch is owned by Twilio. Brandwave also tracks Twilio Segment and Twilio, owned by the same company, in New Zealand. - [Twilio](/demand/nz/companies/twilio): Owns 4 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Stytch? Stytch is owned by Twilio. Brandwave also tracks Twilio Segment and Twilio, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Stytch: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/stytch This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/stytch. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.