--- title: "StyleCraft: search popularity in New Zealand" description: "StyleCraft offers hair clippers for home and professional use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/stylecraft-clippers" publisher: "Brandwave" --- # StyleCraft: search popularity in New Zealand StyleCraft offers hair clippers for home and professional use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: StyleCraft - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among hair clipper brands**: 2.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Hair clipper brands | 6 | 2.3% | 200 | - [Hair clipper brands](/demand/nz/categories/nz-hair-clipper-brands) ## Top hair clipper brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, StyleCraft did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Wahl | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Philips | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Panasonic | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Remington | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Andis | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | BaBylissPRO | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | JRL | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | StyleCraft | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Braun | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hair clipper brands - Asked ChatGPT "Which hair clipper brand should I buy in New Zealand?": 1. Wahl, 2. Panasonic, 3. Philips - Asked ChatGPT "What are the best hair clipper brands in New Zealand?": 1. Wahl, 2. Panasonic, 3. Philips, 4. BaBylissPRO, 5. Andis - Asked ChatGPT "What's the best hair clipper brand in New Zealand for a home haircut?": 1. Wahl, 2. Philips, 3. Panasonic, 4. Andis - Searched Google, AI Overview "hair clippers nz": 1. Wahl, 2. Remington, 3. Philips - Searched Google, AI Overview "cordless hair clipper": 1. Wahl Not named in any answer: JRL, StyleCraft and Braun. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for StyleCraft changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for StyleCraft in New Zealand fell from 220 to 200. - Across the 12 months ending September 2026, StyleCraft’s share of searches among hair clipper brands in New Zealand decreased from 2.9% to 2.3%. - Across the 12 months ending September 2026, StyleCraft’s share of searches among hair clipper brands in New Zealand peaked at 3.4% in March 2026 and was lowest at 2% in January 2026. ## How did search popularity change for New Zealand hair clipper brands in September 2026? - In September 2026, Wahl gained share of searches among hair clipper brands in New Zealand, from 15.6% to 16.9%. - In September 2026, Remington lost share of searches among hair clipper brands in New Zealand, from 7.6% to 6.8%. - Philips’ share of searches among hair clipper brands in New Zealand has lost ground for 3 months in a row, from 66.6% to 60.2% in September 2026. - In September 2026, BaBylissPRO rose from 5th to 4th among hair clipper brands in New Zealand. - In September 2026, JRL fell from 4th to 5th among hair clipper brands in New Zealand. - Estimated monthly branded searches for Panasonic in New Zealand rose 50% over 12 measured months, from 20 to 30 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hair clipper brands | 220 | 2.9% | 6 | | Nov 2025 | Hair clipper brands | 200 | 2.5% | 6 | | Dec 2025 | Hair clipper brands | 250 | 2.8% | 6 | | Jan 2026 | Hair clipper brands | 160 | 2% | 6 | | Feb 2026 | Hair clipper brands | 230 | 3.3% | 6 | | Mar 2026 | Hair clipper brands | 250 | 3.4% | 6 | | Apr 2026 | Hair clipper brands | 220 | 2.5% | 6 | | May 2026 | Hair clipper brands | 230 | 2.5% | 6 | | Jun 2026 | Hair clipper brands | 250 | 2.7% | 6 | | Jul 2026 | Hair clipper brands | 250 | 2.8% | 6 | | Aug 2026 | Hair clipper brands | 230 | 2.4% | 6 | | Sep 2026 | Hair clipper brands | 200 | 2.3% | 6 | ## How are StyleCraft’s branded searches counted? Brandwave collects information about searches that people make online using StyleCraft’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “stylecraft” - “stylecraft clipper” ## Which hair clipper brands compete with StyleCraft? - [Philips](/demand/nz/brands/philips) - [Wahl](/demand/nz/brands/wahl) - [Remington](/demand/nz/brands/remington-grooming): Head-to-head: /demand/nz/compare/remington-grooming-vs-stylecraft-clippers - [BaBylissPRO](/demand/nz/brands/babylisspro): Head-to-head: /demand/nz/compare/babylisspro-vs-stylecraft-clippers - [JRL](/demand/nz/brands/jrl-clippers): Head-to-head: /demand/nz/compare/jrl-clippers-vs-stylecraft-clippers - [Andis](/demand/nz/brands/andis): Head-to-head: /demand/nz/compare/andis-vs-stylecraft-clippers - [Braun](/demand/nz/brands/braun): Head-to-head: /demand/nz/compare/braun-vs-stylecraft-clippers - [Panasonic](/demand/nz/brands/panasonic) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "StyleCraft: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/stylecraft-clippers This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/stylecraft-clippers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.