---
title: "Stuff: search popularity and Share of Search in New Zealand"
description: "A New Zealand news website covering national, regional, and world news. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/stuff"
publisher: "Brandwave"
---

# Stuff: search popularity and Share of Search in New Zealand

A New Zealand news website covering national, regional, and world news. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Stuff
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among news publishers**: 51.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| news publishers | 1 | 51.6% | 4.2M |

- [New Zealand news publishers](/demand/nz/categories/nz-news-publishers)

## How has branded search demand for Stuff changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Stuff in New Zealand rose from 3.9M to 4.2M.
- Across the 11 months ending August 2026, Stuff’s estimated Share of Search among news publishers in New Zealand increased from 50% to 51.6%.
- Across the 11 months ending August 2026, Stuff’s estimated Share of Search among news publishers in New Zealand peaked at 54.8% in June 2026 and was lowest at 48.6% in November 2025.

## How did search popularity change for New Zealand news publishers in August 2026?

- In August 2026, NZ Herald gained estimated Share of Search among news publishers in New Zealand, from 26.9% to 27.5%.
- In August 2026, Stuff lost estimated Share of Search among news publishers in New Zealand, from 52.8% to 51.6%.
- In August 2026, The Post rose from 9th to 8th among news publishers in New Zealand.
- In August 2026, interest.co.nz fell from 8th to 9th among news publishers in New Zealand.
- Estimated monthly branded searches for BusinessDesk in New Zealand rose 27.8% over 11 measured months, from 4.6K to 5.8K in August 2026.
- Estimated monthly branded searches for The Spinoff in New Zealand rose 14.9% over 11 measured months, from 56.2K to 64.6K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | news publishers | 3.9M | 50% | 1 |
| Nov 2025 | news publishers | 3.5M | 48.6% | 1 |
| Dec 2025 | news publishers | 3.5M | 48.7% | 1 |
| Jan 2026 | news publishers | 4.2M | 51.3% | 1 |
| Feb 2026 | news publishers | 3.5M | 51.1% | 1 |
| Mar 2026 | news publishers | 4.3M | 51.5% | 1 |
| Apr 2026 | news publishers | 4.3M | 51.7% | 1 |
| May 2026 | news publishers | 3.9M | 53.3% | 1 |
| Jun 2026 | news publishers | 4.1M | 54.8% | 1 |
| Jul 2026 | news publishers | 4.2M | 52.8% | 1 |
| Aug 2026 | news publishers | 4.2M | 51.6% | 1 |
| Sep 2026 | news publishers | — | — | — |

## How is Stuff measured?

Brandwave collects information about searches that people make online using Stuff’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “news stuff”
- “nz stuff”
- “Stuff”
- “stuff breaking news”
- “stuff co nz”
- “stuff latest news”
- “stuff latest nz news”
- “stuff nelson”
- “stuff new zealand”
- “stuff news”
- “stuff news nz”
- “stuff nz”
- “stuff nz news”
- “stuff quiz”
- “stuff quizzes”
- “stuff sport”
- “stuff taranaki”
- “stuff.co.nz”
- “www stuff co nz”

## Which news publishers compete with Stuff?

- [NZ Herald](/demand/nz/brands/nz-herald): Head-to-head: /demand/nz/compare/nz-herald-vs-stuff
- [RNZ](/demand/nz/brands/rnz): Head-to-head: /demand/nz/compare/rnz-vs-stuff
- [1News](/demand/nz/brands/1news): Head-to-head: /demand/nz/compare/1news-vs-stuff
- [Otago Daily Times](/demand/nz/brands/otago-daily-times): Head-to-head: /demand/nz/compare/otago-daily-times-vs-stuff
- [The Press](/demand/nz/brands/the-press): Head-to-head: /demand/nz/compare/stuff-vs-the-press
- [The Spinoff](/demand/nz/brands/the-spinoff)
- [The Post](/demand/nz/brands/the-post)
- [interest.co.nz](/demand/nz/brands/interest-co-nz)
- [Newsroom](/demand/nz/brands/newsroom)
- [BusinessDesk](/demand/nz/brands/businessdesk)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Stuff: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/stuff

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/stuff. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.