---
title: "Strongbow: search popularity in New Zealand"
description: "Strongbow makes cider. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/strongbow"
publisher: "Brandwave"
---

# Strongbow: search popularity in New Zealand

Strongbow makes cider. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Strongbow
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among cider brands**: 4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Cider brands | 6 | 4% | 430 |
| Apple cider brands | 5 | 1.8% | 50 |

- [Cider brands](/demand/nz/categories/nz-cider-brands)
- [Apple cider brands](/demand/nz/categories/nz-apple-cider-brands)

## Top cider brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Strongbow did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Zeffer | 1st | 2 of 3 | 2 of 2 | 4 of 5 |
| Morningcider | 2nd | 1 of 3 | 2 of 2 | 3 of 5 |
| Somersby | 3rd | 1 of 3 | 1 of 2 | 2 of 5 |
| Paynter's Cider | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Monteith's | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Old Mout | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Good George | 7th | 0 of 3 | 2 of 2 | 2 of 5 |
| Rekorderlig | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Strongbow | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Kopparberg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Isaac's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Bulmers | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about cider brands

- Asked ChatGPT "Which cider brand should I buy in New Zealand?": 1. Zeffer, 2. Paynter's Cider, 3. Old Mout
- Asked ChatGPT "What are the best cider brands in New Zealand?": 1. Zeffer, 2. Paynter's Cider, 3. Morningcider
- Asked ChatGPT "What's the best cider brand in New Zealand for easy drinking?": 1. Old Mout, 2. Somersby, 3. Monteith's
- Searched Google, AI Overview "cider brands nz": 1. Monteith's, 2. Somersby, 3. Morningcider, 4. Good George, 5. Zeffer, 6. Paynter's Cider
- Searched Google, AI Overview "best cider nz": 1. Zeffer, 2. Morningcider, 3. Good George

Not named in any answer: Rekorderlig, Strongbow, Kopparberg, Isaac's and Bulmers.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## How has branded search demand for Strongbow changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Strongbow in New Zealand rose from 160 to 430.
- Across the 12 months ending September 2026, Strongbow’s share of searches among cider brands in New Zealand increased from 1.3% to 4%.
- Across the 12 months ending September 2026, Strongbow’s share of searches among cider brands in New Zealand peaked at 4% in September 2026 and was lowest at 0.98% in November 2025.
- Across the 12 months ending September 2026, Strongbow rose from 8th to 6th among cider brands in New Zealand.
- Across the 12 months ending September 2026, Strongbow’s share of searches among apple cider brands in New Zealand peaked at 2.3% in June 2026 and was lowest at 0.88% in February 2026.
- Across the 12 months ending September 2026, Strongbow rose from 7th to 5th among apple cider brands in New Zealand.

## How did search popularity change for New Zealand cider brands in September 2026?

- In September 2026, Strongbow overtook Old Mout and Morningcider to rank 6th among cider brands in New Zealand, with 4% of the searches.
- In September 2026, Somersby gained share of searches among cider brands in New Zealand, from 11.4% to 13.6%.
- In September 2026, Rekorderlig gained share of searches among cider brands in New Zealand, from 7% to 7.9%.
- In September 2026, Good George lost share of searches among cider brands in New Zealand, from 43.8% to 40.7%.
- In September 2026, Zeffer lost share of searches among cider brands in New Zealand, from 11.3% to 9.2%.
- In September 2026, Old Mout lost share of searches among cider brands in New Zealand, from 3.9% to 3.2%.

## How did search popularity change for New Zealand apple cider brands in September 2026?

- In September 2026, Peckham's overtook Somersby to rank 3rd among apple cider brands in New Zealand, with 13.7% of the searches.
- In September 2026, Somersby gained share of searches among apple cider brands in New Zealand, from 10.4% to 11.6%.
- In September 2026, Zeffer lost share of searches among apple cider brands in New Zealand, from 23.9% to 18.7%.
- In September 2026, Old Mout lost share of searches among apple cider brands in New Zealand, from 2.6% to 1.1%.
- Monteith's’ share of searches among apple cider brands in New Zealand has lost ground for 3 months in a row, from 62.6% to 52.1% in September 2026.
- In September 2026, Strongbow rose from 6th to 5th among apple cider brands in New Zealand.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Cider brands | 160 | 1.3% | 8 |
| Nov 2025 | Cider brands | 150 | 0.98% | 8 |
| Dec 2025 | Cider brands | 200 | 1.1% | 8 |
| Jan 2026 | Cider brands | 190 | 1.4% | 8 |
| Feb 2026 | Cider brands | 130 | 1.2% | 8 |
| Mar 2026 | Cider brands | 180 | 1.6% | 9 |
| Apr 2026 | Cider brands | 160 | 1.6% | 8 |
| May 2026 | Cider brands | 170 | 1.7% | 8 |
| Jun 2026 | Cider brands | 140 | 1.7% | 8 |
| Jul 2026 | Cider brands | 170 | 2% | 8 |
| Aug 2026 | Cider brands | 180 | 1.8% | 8 |
| Sep 2026 | Cider brands | 430 | 4% | 6 |
| Oct 2025 | Apple cider brands | 40 | 1.3% | 7 |
| Nov 2025 | Apple cider brands | 30 | 0.93% | 7 |
| Dec 2025 | Apple cider brands | 70 | 1.4% | 7 |
| Jan 2026 | Apple cider brands | 50 | 1.1% | 7 |
| Feb 2026 | Apple cider brands | 30 | 0.88% | 7 |
| Mar 2026 | Apple cider brands | 50 | 1.4% | 5 |
| Apr 2026 | Apple cider brands | 40 | 1.3% | 6 |
| May 2026 | Apple cider brands | 50 | 1.6% | 6 |
| Jun 2026 | Apple cider brands | 50 | 2.3% | 5 |
| Jul 2026 | Apple cider brands | 40 | 1.7% | 6 |
| Aug 2026 | Apple cider brands | 50 | 1.9% | 6 |
| Sep 2026 | Apple cider brands | 50 | 1.8% | 5 |

## How are Strongbow’s branded searches counted?

Brandwave collects information about searches that people make online using Strongbow’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “cider strongbow”
- “strongbow”
- “strongbow apple cider”
- “strongbow beer”
- “strongbow dark fruit”
- “strongbow drinks”
- “strongbow hard cider”

## Which cider brands compete with Strongbow?

- [Good George](/demand/nz/brands/good-george)
- [Monteith's](/demand/nz/brands/monteiths)
- [Somersby](/demand/nz/brands/somersby): Head-to-head: /demand/nz/compare/somersby-vs-strongbow
- [Zeffer](/demand/nz/brands/zeffer): Head-to-head: /demand/nz/compare/strongbow-vs-zeffer
- [Rekorderlig](/demand/nz/brands/rekorderlig): Head-to-head: /demand/nz/compare/rekorderlig-vs-strongbow
- [Old Mout](/demand/nz/brands/old-mout): Head-to-head: /demand/nz/compare/old-mout-vs-strongbow
- [Morningcider](/demand/nz/brands/morningcider): Head-to-head: /demand/nz/compare/morningcider-vs-strongbow
- [Kopparberg](/demand/nz/brands/kopparberg)
- [Isaac's](/demand/nz/brands/isaacs-cider)
- [Paynter's Cider](/demand/nz/brands/paynters-cider)
- [Bulmers](/demand/nz/brands/bulmers-cider)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Strongbow: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/strongbow

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/strongbow. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.